Reliability of variable message signs information: A field experiment study in Chongqing

A variable message sign (VMS), which is a key component of intelligent transportation systems, has been frequently used in the management of urban roads and motorways to provide drivers with real-time traffic condition information about a road section or area. Nevertheless, there is a lack of unified regulations for VMS design, which makes it difficult to accurately determine the understandability and legibility of VMS information. In practice, inappropriate designs of VMSs are common, such as overload of VMS information and excessive number of phases, particularly on the urban roads of China. Building on our earlier findings obtained by surveys, in this study, field tests were conducted to assess the reliability of VMS information in terms of the visual perception characteristics of drivers. For a full visual perception, the information displayed on a VMS must be reliable, i.e., it should be easy for drivers to detect, obtain, and understand the messages they require. Two basic theories—information theory and visual perception theory—were introduced to build a quantification model of VMS information, select evaluation indices, and design the experimental process. A total of 24 drivers participated in the field experiments and questionnaires. Five indices—information obtainment rate, periodic validity, driver subjective scoring and the corresponding UI (represents information intelligibility), and CE (represents information legibility)—were analyzed to evaluate their relationships to VMS information reliability. The results confirmed that the amount of information, and the scrolling period considering redundant distance, significantly affect the reliability of VMSs information. For static VMSs, the information obtainment rate and the subjective scoring decrease with increasing amount of information. The recollection accuracy of the drivers significantly declines when the amount of information shown increases to 90 bits, corresponding to an information obtainment rate of less than 0.8 and UI equal to 0. For dynamic VMSs, the information reliability deteriorates as the scrolling period shortens and the number of phases increases. Unreasonable reliability is found when the periodic validity is less than 0.9, i.e., the actual scrolling period is more than 10% less than the calculated one, corresponding to CE equal to 0. The reliability of information was evaluated by combining the subjective scoring of the drivers and a data-based statistical analysis and considering driving safety. Accordingly, it was recommended that 90 bit is the maximum amount of information to be shown on a VMS and that the preferred scrolling period of each phase of a dynamic VMS is 5 s. The results of this study support the objective of providing reliable information to drivers by addressing the problems related to the amount of information and presentation time for VMSs. These findings provide a basis for determining the thresholds for VMS information to promote practical and user-friendly designs of VMSs on urban roads.     

文字的“偷心术”:营销中的字体效应

文字是营销中视觉传播的重要元素, 它直接影响消费者对品牌的第一印象。文字的重要性不仅体现在文本内容上, 还体现在字形设计对消费者的影响上。字体的研究仍存在较大的空缺, 且现有文献多分散于语言学、设计学和心理学等不同学科领域。目前有较多存在矛盾的结论缺乏系统的框架支持, 本文为研究者提供了完整的字体效应研究框架。将字体进行定义及分类之后, 主要探讨了字体对消费者感知和行为的影响, 以及字体效应的三大心理机制, 即感知一致性、感知记忆性和感知人性化。在此基础上讨论了字体受到消费者特质、产品类型与外部环境的调节作用。最后, 深入分析了字体在市场营销中的理论和管理实践价值, 以及未来研究方向。     

超重女性对食物信息加工的注意偏向和记忆偏向

采用与食物图片相关的点探测任务和学习—再认范式考察超重女性对不同热量食物信息的注意偏向和记忆偏向。结果发现：(1) 超重女性对高热量食物信息存在注意警觉—注意脱离困难模式,对低热量食物信息仅表现为注意回避模式。(2) 超重组女性对高热量食物信息的再认正确率显著高于正常体重组,而对低热量食物信息的再认成绩组间差异不显著。研究结果证实了超重女性对高热量食物信息投入更多的认知资源,存在注意偏向和记忆偏向。     

生涯适应力与择业焦虑：注意偏向和归因的认知加工作用

为了探讨生涯适应力与择业焦虑的关系及内部的认知加工过程。采用点探测范式测量注意偏向,问卷法调查大学生的生涯适应力、归因和择业焦虑。结果发现：（1）生涯适应力既能直接负向预测择业焦虑,又能通过积极事件归因方式、及注意偏向和积极事件归因方式的链式中介作用间接预测择业焦虑。（2）在生涯适应力与择业焦虑的关系中受到消极事件归因方式的调节作用：只有消极事件积极归因时,生涯适应力才会影响择业焦虑。研究结果揭示了择业焦虑的内部作用过程,丰富了生涯适应力通过注意偏向和积极事件归因方式影响择业焦虑的解释视角,为通过归因和注意偏向的调整缓解不同生涯适应力个体择业焦虑提供了重要参考。     

Multiple sclerosis,emotion perception and social functioning

People with multiple sclerosis (MS) can experience problems in interpreting others’ emotions from faces or voices. However, to date little is known about whether difficulties in emotion perception in MS are related to broader aspects of social functioning. Also, there are few studies reporting the effect of MS on more ecologically valid assessments of emotion perception using multimodal videos. The current study looks at (1) the effect of MS on perceiving emotions from faces, voices and multimodal videos; (2) the possible role of slowed processing and executive dysfunction in emotion perception problems in MS and (3) the relationship between emotion perception and broader social functioning in MS. 53 people with MS and 31 healthy controls completed tasks of emotion perception and cognition, and assessed their levels of social support and social participation. Participants with MS performed worse than demographically matched controls on all measures of emotion perception. Emotion perception performance was related to cognitive measures in those with MS. Also, significant associations were found between emotion perception difficulties in MS and poorer social function. In particular, people with MS who had poorer emotion perception also reported lower levels of social support from their friends, and regression analysis showed that this prediction was maintained even when disease severity and cognitive function were taken into account. These results show that problems with emotion perception in MS extend to more realistic tasks and may predict key aspects of social functioning.     

阴谋论信念的产生机制——社会认知视角的三种解释

社会心理学将阴谋论视作一种意识形态上的信念,并定义为人们将重大的政治或社会事件归因为有权力的群体或个人暗中预谋以达成其目的的解释倾向。社会认知视角为个体这种阴谋论信念的产生提供了三种解释。错觉模式感知导致人们认知上倾向于在不相关的事件之间建立联系;敏感性动因觉察影响人们过度感知并假定事件背后的动因、目的和意图等;投射是将自己愿意参与阴谋的意图归因于事件中的他人。     

Emotional face recognition in autism and in cerebral visual impairments: In search for specificity

Autism spectrum disorder (ASD) is characterized by difficulties in the social domain, but also by hyper- and hypo-reactivity. Atypical visual behaviours and processing have often been observed. Nevertheless, several similar signs are also identified in other clinical conditions including cerebral visual impairments (CVI). In the present study, we investigated emotional face categorization in groups of children with ASD and CVI by comparing each group to typically developing individuals (TD) in two tasks. Stimuli were either non-filtered or filtered by low- and high-spatial frequencies (LSF and HSF). All participants completed the autism spectrum quotient score (AQ) and a complete neurovisual evaluation. The results show that while both clinical groups presented difficulties in the emotional face recognition tasks and atypical processing of filtered stimuli, they did not differ from one another. Additionally, autistic traits were observed in the CVI group and symmetrically, some visual disturbances were present in the ASD group as measured via the AQ score and a neurovisual evaluation, respectively. The present study suggests the relevance of comparing ASD to CVI by showing that emotional face categorization difficulties should not be solely considered as autism-specific but merit investigation for potential dysfunction of the visual processing neural network. These results are of interest in both clinical and research perspectives, indicating that systematic visual examination is warranted for individuals with ASD.     

On the evaluation of one-sided evidence

We examine predictions and judgments of confidence based on one-sided evidence. Some subjects saw arguments for only one side of a legal dispute while other subjects (called ‘jurors’) saw arguments for both sides. Subjects predicted the number of jurors who favored the plaintiff in each case. Subjects who saw only one side made predictions that were biased in favor of that side. Furthermore, they were more confident but generally less accurate than subjects who saw both sides. The results indicate that people do not compensate sufficiently for missing information even when it is painfully obvious that the information available to them is incomplete. A simple manipulation that required subjects to evaluate the relative strength of the opponent's side greatly reduced the tendency to underweigh missing evidence.