The Effect of Mental Simulation (Process‐ Versus Outcome‐Focus) on Extension Evaluation:A Bipolarized Fit Perception

The present research investigates perceived fit effects according to the focus that consumers place when evaluating brand extensions. Process‐focus encourages consumers to focus their thoughts on the process of reaching an outcome, thereby affecting extension evaluations on the basis of the process similarity between the original brand and its extensions. Conversely, outcome‐focus encourages consumers to focus their thoughts on the final outcome, thereby affecting extension evaluations on the basis of the final outcome similarity between the original brand and its extensions. With this conceptual framework, the present research demonstrated that for the process‐focus condition, the extension was evaluated more favorably when the similarity between the process of the original brand and the process of its extension was present (Study 1). By contrast, for the outcome‐focus condition, the extension was evaluated more favorably when the similarity between the final outcome of the original brand and the final outcome of its extension was present (Study 2).     

“别人家的孩子”vs.平庸的自己：社会比较对独特性寻求行为的影响

人们在自我评价中普遍存在着优于平均值效应,而上行社会比较会打破这一自我评价偏差,引发后续的补偿性消费行为。通过5个实验,依次论证上行比较(vs.下行比较)会提升个体对独特产品选项的偏好(实验1);其心理机制在于上行比较降低了而非下行比较提升了个体的自我独特性感知,从而促使个体出于补偿的目的而寻求独特性(实验2a、2b和2c);上述效应适用于经济状况这一特定比较维度,并且在感知经济流动性的调节作用下得到强化或削弱(实验3)。研究结论对于推动社会比较和独特性寻求行为相关领域的理论进展,指导长尾市场中企业的营销策略、帮助个体缓解上行比较的威胁均有着积极的启示价值。     

社会拥挤对自我提升类产品偏好的影响

本文通过3个实验和对中国综合社会调查数据的系统分析,研究了社会拥挤如何影响个体的认知和行为。结果发现社会拥挤能够显著增强个体对自我提升类产品的偏好,自我提升需求在其中发挥中介作用。此外,社会公平感知和地区就业率对社会拥挤的这一偏好增强效应起到调节作用,即当个体感知社会公平性高或身处低就业率地区时,社会拥挤对自我提升类产品偏好的促进作用会被强化;反之,主效应会被削弱。     

网络公益平台默认选项设置对个人捐赠意愿的影响及作用机制

本文探讨了在网络公益背景下默认选项金额对个人捐赠意愿的影响及其心理机制。通过4个实验, 本文发现在网络公益平台中将默认选项设置为高金额会显著地减少个人的捐赠意愿, 而感知被操控在该影响过程中起到了中介作用。具体而言, 当公益机构将默认选项的金额设置为高金额(vs. 低金额)时, 人们的被操控感知增强, 进而捐赠意愿降低, 产生了默认效应的反作用。此外, 个体道德认同水平在这一影响中发挥了调节作用。当个体道德认同水平较低时, 高金额默认选项(vs. 低金额默认选项)会降低其捐赠意愿, 而对于道德认同水平较高的个体而言, 他们的捐赠意愿在高/低金额默认选项时不存在显著差异。研究结论推进了默认效应在捐赠决策领域的理论研究, 同时对于当前快速发展的网络公益平台进行捐赠金额的设置具有重要的实践意义。     

Translating External Knowledge to Team Creativity in Turbulent Environments: The Role of Absorptive Capacity and Knowledge Integration

In seeking to understand factors contributing to team creativity in dynamic environments, we explored the role of external knowledge search on team creativity through absorptive capacity and knowledge integration. We tested our hypotheses with a sample of 96 teams involving 421 employees in China. Results demonstrated that external knowledge search related positively to team creativity, fully mediated by both absorptive capacity and knowledge integration. In addition, environmental dynamism played a moderating role in the relation between external knowledge search and absorptive capacity, as well as in the relation between external knowledge search and knowledge integration. We discussed the implications of these findings for research and practice.     

作文前计划的时间因素对前计划效应的影响

采用自然实验与实验室实验相结合的方法,通过两个实验探讨作文前计划的时间因素对前计划效应的影响。结果发现,作文方式决定前计划用时,前计划用时影响前计划效应,前计划效应决定前计划形式的作用。这一结果表明,在既有前计划又有外部视觉表征的情况下,前计划本身在前计划时限与前计划形式的关系中起着决定性的作用。因为前计划的存在,使外部视觉表征的作用呈现出更为复杂的情况,从而表现为长时限前计划即充分前计划条件下,外部视觉表征具有重要意义,短时限前计划即不充分前计划条件下,计划比外部视觉表征更具价值。     

Exercise of Human Agency Through Collective Efficacy

Social cognitive theory adopts an agentic perspective in which individuals are producers of experiences and shapers of events. Among the mechanisms of human agency, none is more focal or pervading than the belief of personal efficacy. This core belief is the foundation of human agency. Unless people believe that they can produce desired effects and forestall undesired ones by their actions, they have little incentive to act. The growing interdependence of human functioning is placing a premium on the exercise of collective agency through shared beliefs in the power to produce effects by collective action. The present article analyzes the nature of perceived collective efficacy and its centrality in how people live their lives. Perceived collective efficacy fosters groups' motivational commitment to their missions, resilience to adversity, and performance accomplishments.     

感知社会支持与学生学业成就关系的元分析：学习投入的中介作用

学业成就是衡量学生学习认知能力和检测其学习效果的重要指标,受到感知社会支持和学习投入等因素的显著影响,先前的研究已经考察了这两个因素对学业成就的共同作用机制,但感知社会支持与学业成就的关系强度不明,且尚不完全清楚中介效应、调节效应对二者关系的影响。因此当前研究采用元分析方法检验效应量的可靠性、学习投入的中介效应以及一系列调节效应。研究共纳入符合要求的原始文献41篇,含78个研究。结果发现：(1)感知社会支持及子类型与学业成就呈现显著的正相关,但效应值偏小,即二者之间存在的是弱相关。此外,感知社会支持及子类型显著正向预测学习投入,且对学习投入的效应量高于对学业成就的效应量。(2)学段仅对感知教师支持的调节效应显著,学业成就指标调节了感知社会支持及子类型与学业成就之间的关系,而经济水平和文化背景的调节效应不显著。(3)学习投入在感知社会支持及子类型对学业成就的影响中起到部分中介作用,且中介效应只存在于初中群体,在高中群体中介效应不显著。     

Need Satisfaction as a Mediator of Associations between Interparental Relationship Dimensions and Autonomy Supportive Parenting: A Weekly Diary Study

Guided by the self-determination theory, this weekly diary study tested a process model in which week-to-week mother-reported interparental conflict and perceived partner responsiveness were associated with maternal autonomy support by means of maternal psychological need satisfaction. During six consecutive weeks, 258 mothers (M_age = 41.71 years) and their 157 adolescents (51.4% females, M_age = 14.92 years) from Turkey provided weekly reports of the study variables via an online survey. Multilevel analyses showed that maternal need satisfaction was predicted by lower levels of interparental conflict and greater levels of perceived partner responsiveness. Maternal need satisfaction, in turn, was positively associated with maternal and adolescent reports of maternal autonomy support. Further, these week-to-week associations were partly moderated by maternal perfectionism. The results underscore the dynamic nature of the intra-family relationships, the important role of particular conditions in which mothers may become more autonomy supportive, and the necessity to consider mother’s personal characteristics while examining these dynamics.