The name of the Piggle: Reconsidering Winnicott's classic case in light of some conversations with the adult ‘Gabrielle’

On the 40th anniversary of its publication, the author re‐reads Winnicott's The Piggle – a case of ‘on demand analysis’ with a child suffering from psychotic night terrors – in light of new information about the patient. Conversations between the author and ‘Gabrielle’ explore two areas not regarded as priorities by Winnicott: the transgenerational transmission of pathology/trauma, and the ways that language, in general – and given names, in particular – organize individual subjectivity. The question raised is to what degree Winnicott – who described the treatment as “psychoanalysis partagé [shared]” due to the parents’ involvement – thought of the pathology itself as ‘shared.’ The goal is not to supplant but to expand Winnicott's understanding of the case, borrowing insights from the work of Lacan and others.     

False feedback and beliefs influence name recall in younger and older adults

Feedback is an important self-regulatory process that affects task effort and subsequent performance. Benefits of positive feedback for list recall have been explored in research on goals and feedback, but the effect of negative feedback on memory has rarely been studied. The current research extends knowledge of memory and feedback effects by investigating face–name association memory and by examining the potential mediation of feedback effects, in younger and older adults, through self-evaluative beliefs. Beliefs were assessed before and after name recognition and name recall testing. Repeated presentation of false positive feedback was compared to false negative feedback and a no feedback condition. Results showed that memory self-efficacy declined over time for participants in the negative and no feedback conditions but was sustained for those receiving positive feedback. Furthermore, participants who received negative feedback felt older after testing than before testing. For name recall, the positive feedback group outperformed the negative feedback and no feedback groups combined, with no age interactions. The observed feedback-related effects on memory were fully mediated by changes in memory self-efficacy. These findings advance our understanding of how beliefs are related to feedback in memory and inform future studies examining the importance of self-regulation in memory.     

Letter names and phonological awareness help children to learn letter-sound relations

Two experimental training studies with Portuguese-speaking preschoolers in Brazil were conducted to investigate whether children benefit from letter name knowledge and phonological awareness in learning letter-sound relations. In Experiment 1, two groups of children were compared. The experimental group was taught the names of letters whose sounds occur either at the beginning (e.g., the letter /be/) or in the middle (e.g., the letter /‘eli/) of the letter name. The control group was taught the shapes of the letters but not their names. Then both groups were taught the sounds of the letters. Results showed an advantage for the experimental group, but only for beginning-sound letters. Experiment 2 investigated whether training in phonological awareness could boost the learning of letter sounds, particularly middle-sound letters. In addition to learning the names of beginning- and middle-sound letters, children in the experimental group were taught to categorize words according to rhyme and alliteration, whereas controls were taught to categorize the same words semantically. All children were then taught the sounds of the letters. Results showed that children who were given phonological awareness training found it easier to learn letter sounds than controls. This was true for both types of letters, but especially for middle-sound letters.     

试论帛书《衷》的篇名和字数

论文通过对帛书易传三件残片的缀合和考释,认为所谓的帛书《易之义》原篇题当为《衷》,是孔子后学按照阴阳和衷共济的主题所选定的孔子沦《易》言沦的汇编,编者以为这些言沦是最为适当的论《易》之语,故名其为《衷》;而原记字数“二千”当为“四千”之误;同时进一步考定帛书《要》的篇首当为今本《系辞》的第十章。     

论品牌资产——一种认知的观点

品牌资产是当今营销研究领域的一个重要概念。文章以大量国外相关研究成果为佐证,从人类认知的角度对品牌资产的本质、品牌资产的形成和作用机制进行了系统地分析和论述。文章指出,品牌资产就是消费者关于品牌的知识,包括品牌名字与产品类别、产品评价和关联物(有关产品的信息或线索)的记忆联想;品牌资产是在品牌名字的基础上经过营销活动和消费者产品购买、使用经验的共同作用形成的;品牌资产的价值主要体现在对产品销售的促进和品牌延伸。     

Evaluating Attributions for an Illness Based Upon the Name: Chronic Fatigue Syndrome, Myalgic Encephalopathy and Florence Nightingale Disease

In recent years, considerable discussion has occurred about stigma surrounding the name given to an illness currently known as chronic fatigue syndrome (CFS). Although patients and medical personnel have expressed varying opinions on this issue, no studies have evaluated how beliefs about the illness change based upon the type of name used for diagnostic purposes. Proposals have been put forth to rename the illness with an eponym (a famous patient's or researcher's name) or with a less trivial sounding, more medically based type of name. In this study, attributions about CFS were measured in three groups of medical trainees. All groups read the same case study of a person with classic symptoms of chronic fatigue syndrome, with the only difference being in the type of name given. Trainees then were asked to provide attributions about certain aspects of the illness, including its cause, severity, and prognosis. Results suggested that, across name conditions, most trainees appeared to consider the symptom complex of CFS a serious illness resulting in poor quality of life. In addition, findings indicated that the name, chronic fatigue syndrome, may be regarded less seriously than the Myalgic Encephalopathy name with respect to some important aspects of the illness. In this study, specialty of medical trainee also played a role in how the illness was perceived.     

姓名对个体心理与行为的实际影响：证据和理论

姓名不仅会影响他人的印象与评价, 还可能会影响个体实际的心理与行为。近几十年来, 心理学家在决策、成就、健康、人格四个领域开展了大量实证研究来考察姓氏或名字对个体的实际影响。姓名的多个维度(如独特性、性别倾向、含义效价、温暖-能力维度等)在不同程度上可以预测这些领域的心理与行为(包括职业决策/生活决策/经济决策、职业成就/学业成就、生理健康/心理健康/犯罪行为、人格特质/心理需要/面孔特征等)。但是, 现有研究证据比较混杂, 理论解释有待完善。未来研究应全面考虑姓名维度, 重点解决可重复性、因果关系、心理机制、跨文化普遍性等问题, 努力构建更系统、更包容的理论来解释姓名的心理与行为效应。     

叠音姓名对人际知觉和态度的影响

基于刻板印象内容模型,通过三个实验考察了叠音姓名对人际知觉和态度的影响,并检验了性别特征的调节作用。研究结果表明:(1)叠音姓名会让人们觉得评价对象更像儿童,更温暖,但也更缺乏能力。(2)叠音姓名对人际知觉的影响受到姓名性别特征的调节。对于女性化姓名,叠音姓名对温暖和能力知觉的影响会削弱。(3)叠音姓名对人际态度的作用受到工作类型的影响。人们会觉得叠音姓名的人更适合从事服务性的工作,非叠音姓名的人更适合从事技术性的工作。