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941.
942.
运用PDP(过程分离程序),以122名大学生为被试,以自编性诉求广告及自编包含与排除问卷为实验材料,采用3×2×2多因素设计,探讨不同裸露类型(含蓄、一般、直露)和代言人类型(名人、一般人)的性诉求广告在不同阶段(控制化加工、自动化加工)认知信息加工的模式差异。结果发现: 1)外显的控制化加工,含蓄型性诉求广告记忆效果最好;2)直露型性诉求广告内隐的自动化加工最高;3)未发现性诉求广告中存在名人效应。 相似文献
943.
Consensus claims are broad declarative statements used in an advertisement purporting that a majority of a certain group of consumers prefer or use the sponsor's product or service. While consensus claims are frequently used by advertisers, little is known about how they operate or their effectiveness. We utilize attribution theory to provide insight about how consensus claims operate, and to investigate the impact of consensus claims on attributions and brand attitudes. Results suggest consensus claims are an effective advertising strategy, but their persuasive impact varies according to the featured social information and the processing motivation of audience members. 相似文献
944.
A persuasive message that favors one option in a binary choice can enhance the apparent value of its target by biasing the interpretation of subsequent information. The message installs its target as the initial leader in preference and lets the predecisional distortion of information defend that leadership position. An experiment that contrasts showing TV commercials before and after objective product information demonstrates this process. Ratings of the importance of the commercials to the choice indicate that people are aware of advertising's direct effect on their choice but not of its indirect effect through the biased evaluation of the product information. 相似文献
945.
本研究采用经典的句尾畸义词诱发N400的ERP实验范式探讨了中国英语学习者在进行英文阅读时语音的影响及其相关脑机制。实验包括两类畸义语句:1.同音畸义:句尾词有畸义,但语音和相应正常语义句尾词相同;2.非同音畸义:句尾词有畸义,且语音和相应正常语义句尾词不同。行为数据显示:在错误率上同音畸义显著地高于非同音畸义。ERP显示:无论在早期(N100)还是晚期(N400)脑电成份上,同音畸义和非同音畸义的ERP振幅都有明显差异。本研究从行为和脑电两个方面一致揭示中国英语学习者阅读英文时受到了语音的影响。 相似文献
946.
Previous evidence has shown that 11-month-olds represent ordinal relations between purely numerical values, whereas younger infants require a confluence of numerical and non-numerical cues. In this study, we show that when multiple featural cues (i.e., color and shape) are provided, 7-month-olds detect reversals in the ordinal direction of numerical sequences relying solely on number when non-numerical quantitative cues are controlled. These results provide evidence for the influence of featural information and multiple cue integration on infants’ proneness to detect ordinal numerical information. 相似文献
947.
There is evidence that infants as young as 4.5 months use property-rich but not property-poor sounds as the basis for individuating objects (Wilcox, Woods, Tuggy, & Napoli, 2006). The current research sought to identify the age at which infants demonstrate the capacity to use property-poor sounds. Using the task of Wilcox et al., infants aged 7 and 9 months were tested. The results revealed that 9- but not 7-month-olds demonstrated sensitivity to property-poor sounds (electronic tones) in an object individuation task. Additional results confirmed that the younger infants were sensitive to property-rich sounds (rattle sounds). These are the first positive results obtained with property-poor sounds in infants and lay the foundation for future research to identify the underlying basis for the developmental hierarchy favoring property-rich over property-poor sounds and possible mechanisms for change. 相似文献
948.
走向双赢:动机倾向和信息分享质量在整合性谈判过程中的作用 总被引:1,自引:0,他引:1
研究的主要目的是考察谈判组的动机倾向、信息分享数量和质量、对优先考虑事项和利益一致事项的判断准确性和联合收益之间的关系,以及信息分享质量在谈判过程中的重要性。采用一对一的买卖式谈判任务,由226名被试组成113个谈判组进行面对面的谈判。结果表明,动机倾向、信息分享数量和质量以及谈判双方对优先考虑事项的判断准确性都对联合收益有显著影响,而且信息分享质量比信息分享数量更有预测力。中介作用分析结果显示,信息分享质量在动机倾向和联合收益之间起完全中介作用,对优先考虑事项的判断准确性在信息分享质量和联合收益之间起部分中介作用。研究揭示了整合性谈判的整个过程,验证了信息分享质量在谈判过程中的重要作用。 相似文献
949.
Decision‐makers' relative preferences for various advisor characteristics were investigated in two multilevel policy‐capturing studies. The characteristics under consideration were: advisor expertise, advisor confidence, advisor intentions, and whether that advisor was the sole available source of advice. In Study 1, decision‐makers had access to all relevant information about the advisors. In contrast, some relevant information about the advisors was systematically made unavailable in Study 2, which allowed an investigation of the effect of missing information on decision‐makers' evaluations of advisors. Results from both studies indicated that advisor expertise and intentions were most important in promoting decision‐makers' positive evaluations of advisors, that this effect was even more pronounced under conditions of missing information, and that advisor expertise and intentions also interacted synergistically. Given that expertise and good intentions are determinants of an advisor's trustworthiness, the results highlight the interpersonal nature of advice giving and taking. Copyright © 2009 John Wiley & Sons, Ltd. 相似文献
950.
Stefan Schulz‐Hardt Frank Vogelgesang Felix Pfeiffer Andreas Mojzisch Birgit Thurow‐Kröning 《决策行为杂志》2010,23(4):404-420
Entrapment occurs if people persist with losing courses of action. In two experiments, we show how elaborating social feedback (i.e., premature praise or forewarning regarding the chosen course of action) can have paradoxical effects on entrapment. The participants acted as head of a translation department and had to choose one out of four possible translation strategies for their employees. After choosing, they read four arguments (presumably written by former participants) which were either all in favor of the strategy chosen, all against it, or mixed. Half of the participants only read these arguments, whereas the other half elaborated on them by providing written comments (Experiment 1). The results showed that elaborating on other persons' arguments led to stronger entrapment, independently of whether the arguments were positive or negative. This pattern was due to biased argument processing: Whereas confirming thoughts were generated for positive arguments, negative arguments were refuted. Experiment 2 confirmed that this biased argument processing caused subsequent entrapment. These results indicate that elaborating any type of argument can lead to heightened entrapment and, hence, forewarning can backfire. Copyright © 2009 John Wiley & Sons, Ltd. 相似文献