Being In Front Is Good—But Where Is In Front? Preferences for Spatial Referencing Affect Evaluation

Speakers of English frequently associate location in space with valence, as in moving up and down the “social ladder.” If such an association also holds for the sagittal axis, an object “in front of” another object would be evaluated more positively than the one “behind.” Yet how people conceptualize relative locations depends on which frame of reference (FoR) they adopt—and hence on cross-linguistically diverging preferences. What is conceptualized as “in front” in one variant of the relative FoR (e.g., translation) is “behind” under another variant (reflection), and vice versa. Do such diverging conceptualizations of an object's location also lead to diverging evaluations? In two studies employing an implicit association test, we demonstrate, first, that speakers of German, Chinese, and Japanese indeed evaluate the object “in front of” another object more positively than the one “behind.” Second, and crucially, the reversal of which object is conceptualized as “in front” involves a corresponding reversal of valence, suggesting an impact of linguistically imparted FoR preferences on evaluative processes.     

The Multiplicative AHP,SMART and ELECTRE in a Common Context

This paper presents a comparative study of three popular methods for multicriteria decision analysis based on a particular model of human preferential judgement. Since decisions are invariably made within a given context, we model relative preferences as ratios of increments or decrements in an interval on an axis of desirability. Next we sort the ratio magnitudes into a small number of categories, represented by numerical values on a geometric scale. We explain why the analytic hierarchy process (AHP) and the French collection of ELECTRE methods, typically based on pairwise comparison methods, are concerned with categories of ratio magnitudes, whereas the simple multiattribute rating technique (SMART) essentially uses orders of magnitude of these ratios. This phenomenon provides a common basis for the analysis of the methods in question and for a cross-validation of their results. We illustrate the approach via a well-known case study, the choice of a location for a nuclear power plant. We conclude by discussing the scope of the comparative study. © 1997 John Wiley & Sons, Ltd.     

Evaluating Multiple-Attribute Decision Support Systems

Differences in the perceived usefulness of five multiple-attribute decision support systems versus a basic spreadsheet are empirically assessed. Twenty-four college faculty members participated in a repeated measures experiment in which they used decision support software for personal computers to analyse semistructured multiple-attribute problems. The software packages employed were Criterium, Expert Choice, Logical Decision, VIMDA, VISA and the spreadsheet package Quattro Pro. A questionnaire was developed to assess user-friendliness of the software, confidence in the procedure implemented by the software, and users’ confidence in their results when employing the decision aids. Time to reach a decision was also measured. Significant differences were fund in the overall way users ranked these aids, in the perceived user-friendliness and the confidence in procedure among aids, and in the time it took to arrive at a result. Comments from users are also reported. © 1997 John Wiley & Sons, Ltd.     

Social Representations of Human Rights Amongst Czech University Students

The Universal Declaration of Human Rights is a general legislative framework for democratic societies. Studying the social representations of these basic human rights helps to explain how people understand and assess the basic rights and how these rights relate to everyday life. Over 400 Czech university students rated the 30 articles of the Declaration of Human Rights on various scales (degree of understanding, personal relevance, consequences for individual responsibility, for government, political parties, etc.). A semantic space was identified in which concepts (i.e. the Articles of the Declaration) could be located. A typology (clusters) of articles was then established within that semantic space. A factor analysis of the scales resulted in a two-dimensional solution (‘positive attitude’ and ‘personal influence’). Five clusters of assessed articles were identified within this semantic space. (© 1997 by John Wiley & Sons, Ltd.)     

A Danish version of the Sensation Seeking Scale and its relation to a broad spectrum of behavioral and psychological characteristics

The primary purpose of the present study was to evaluate the internal consistency and construct validity of the Danish translation of Zuckerman's Sensation Seeking Scale (SSS). The secondary aim was to extend the range of psychological variables and behaviors that have been related to sensation seeking. The sample consisted of 691 subjects (363 males and 328 females) with a mean age of 31.7 years. The internal consistency of the scales was evaluated by coefficient alpha and intercorrelations among the five scales derived from the SSS were computed. Information on other variables was collected through standardized tests as well as questionnaires and interviews developed especially for this study. The results showed that the Danish SSS is a psychometrically sound instrument and revealed the relationship between sensation seeking and a broad spectrum of psychological traits and behaviors: socioeconomic status, academic achievement, intelligence, personality, smoking, alcohol and drug use, sexuality, driving and public transportation violations, and leisure time activities. Thus, this study confirmed and expanded the findings of many previous studies, while the results supported the validity of the Danish SSS and corroborated the usefulness of the concept of sensation seeking.     

社会比较研究的现状与发展趋势

社会比较是人类普遍存在的一种社会现象,在西方关于社会比较的研究已经成为心理学界的一个重要课题。该文从社会比较的概念、类型、动机和策略等几个方面,回顾了国外近50年来研究者关于社会比较的研究脉络;最后,在回顾近几年研究的基础上对社会比较的未来研究趋势进行了展望。     

异同判断加工中整体和局部特征的作用

采用三种整体局部特征（关系-属性,全局-局部,抽象-具体）图形,要求3组大学生被试完成异同判断任务,以考察异同判断加工中整体和局部特征的作用,探讨异同比较的加工机制。三个实验的结果表明：⑴三种整体特征均可加速同反应,因而不支持同判断加工是整体匹配的观点;⑵存在快同效应,但并不支持同判断的快速加工器对整个刺激加工完成后慢速比较器才开始工作的观点;⑶异反应时随差异特征的增多而减小,从而进一步支持异判断是分析加工、自终止的观点;⑷异反应时随差异特征从上至下、从整体到局部而增加,意味着异判断加工的顺序可能是自上而下、从整体到局部。上述结果支持研究假设：同判断的快速加工器先加工整体特征,然后再和异判断的慢速比较器一起开始加工局部特征。     

The effects of exposure to muscular male models among men: exploring the moderating role of gym use and exercise motivation

This study examines the effects of exposure to the muscular male body ideal on body-focused negative affect among male gym users and non-exercisers. As hypothesized, the impact of media exposure depended on men's exercise status. Non-exercisers (n = 58) reported greater body-focused negative affect after exposure to images of muscular male models than after neutral images (no model controls), whereas gym users (n = 58) showed a tendency for less body-focused negative affect after the model images than after the control images. Furthermore, the extent to which gym users were motivated to increase strength and muscularity moderated these exposure effects; men who reported stronger strength and muscularity exercise motivation reported a greater degree of self-enhancement after exposure to the muscular ideal. The findings are interpreted with respect to likely differences in motives for social comparisons.     

Assessing vocational interests in the Basque Country using paired comparison design

This article proposes the Thurstonian paired comparison model to assess vocational preferences and uses this approach to evaluate the Realistic, Investigative, Artistic, Social, Enterprise, and Conventional (RIASEC) model in the Basque Country (Spain). First, one unrestricted model is estimated in the Structural Equation Modelling framework using one paired comparison design. Secondly, the RIASEC circumplex structure is evaluated upon the estimated latent preferences correlation matrix. The results show good fit between the Thurstonian model and the data, but do not confirm the RIASEC structure in the Basque population.     

The role of egocentrism and focalism in the emotion intensity bias

People sometimes judge their emotions, preferences, and attitudes to be more intense than those of other people. Two experiments tested whether this emotion intensity bias in direct comparisons results from two non-motivated cognitive processes—egocentrism and focalism. In Study 1, the intensity bias was found even when comparing a friend’s preferences to peers. In Study 2, attention given to own versus other’s preferences, and the referent of the comparison (self or others) were manipulated. Results indicated that attention to others reduced the bias, presumably by reducing egocentrism. Consistent with focalism, the bias also emerged when a friend was the target of comparison, and the bias was eliminated when the self was the referent rather than the target of comparison. In the discussion, we evaluate these accounts in light of some alternative explanations for the intensity bias.