How Sweetness Plays Sweetly in Persuasion

Three experiments explored how sweetness metaphors affect individuals’ attitudes. The results indicated that sweetness metaphors led to positive responses to the target advertisement and the advertised product, both when the sweetness was actually experienced (Experiment 1) and when the sweetness experience was imagined (Experiment 2 and 3). In Experiment 1, participants who directly experienced a sweet taste evaluated a mineral water advertisement more positively than those who did not experience a sweet taste. Experiment 2 showed that an imagined sweet taste generated favorable attitudes toward the same targets as in Experiment 1. Results of Experiment 3, which used advertisements of various product categories, were similar to those of the previous two experiments, where both direct experience and mental imagination of sweetness were advantageous for forming favorable attitudes.     

Tan and thin? Associations between attitudes toward thinness,motives to tan and tanning behaviors in adolescent girls

Tanning during adolescence increases skin cancer risk. Relatively few studies have examined the association between thinness attitudes and tanning attitudes and behaviors. The purpose of the current study was to examine psychosocial predictors of sunbathing and tanning bed use, specifically thin ideal internalization (TII) and motives for tanning among high school girls. Adolescent girls (N = 229) completed a 10-minute questionnaire designed to assess sunbathing and indoor tanning, TII and motives to tan (appearance, social and well-being). Hierarchical regression analyses showed that TII, β = .05, p < .05, appearance motives, β = .11, p < .01 and well-being motives, β = .11, p < .01 were all independently positively associated with sunbathing. Social motives were negatively associated with sunbathing, β = ?.07, p < .05. A three-way interaction was found between the three types of motives on indoor tanning, in that appearance and well-being motives interacted to increase indoor tanning levels, especially among those who strongly endorsed social motives for tanning, β = .22, p < .05. Motives for tanning, specifically those associated with appearance and well-being, can interact to increase tanning bed use. When designing tailored interventions for skin cancer prevention in young people, researchers should consider tailoring based on motivation. Researchers and healthcare professionals who work with adolescents should attend to tanners who are motivated for both appearance and mood-related reasons, as they may be most at risk for tanning dependence and skin cancer.     

Evaluations of the in-group and of out-groups among Portuguese children

The current research examined in-group/out-group attitudes among Portuguese children. The sample consisted of 366 children (183 boys and 183 girls) aged 5, 6, 10 and 11. Children were interviewed about attitudes of the Portuguese in-group and of two out-groups (Cape Verdeans and Brazilians). Three measures were used: a trait attribution task including positive and negative personality traits, and an overall affective evaluation of in-group and out-group members. Results revealed: (a) Portuguese children ascribed more positive attitudes (i.e., assigned more positive and less negative features, and greater positivity and affective evaluation) towards the Portuguese in-group than towards two out-groups; (b) developmental differences in attitudes towards the national groups; (c) an absence of gender differences on any of the variables considered. The findings are discussed in light of past empirical research and theoretical views.     

Hearing From Both Sides: Differences Between Liberal and Conservative Attitudes Toward Scientific and Experiential Evidence

Two studies examined how political ideology relates to attitudes towards opposing scientific and nonscientific perspectives on apolitical topics. Participants read an article excerpt containing quotes from a researcher debunking a common misconception, such as the existence of lucky streaks in games of chance. They also read the perspective of someone who rejected the researcher in favor of personal experience, either in the form of a quote in the article from a relevant professional (e.g., a casino manager, Study 1) or a comment from a purported previous respondent with no clear expertise (Study 2). In both studies, conservatives, compared to liberals, evaluated the views of the scientist and the person rejecting the science as closer in legitimacy. Differences in evaluation of the science rejecter were mediated by conservatives' heightened intuitive thinking. By spotlighting how partisans evaluate nonscientific perspectives alongside science and by focusing on apolitical topics, these results bring new clarity to the debate on whether conservatives are more biased than liberals in attitudes towards science.     

Trust and Involvement as Higher-Order Factors of General Attitudes Towards Politics. Testing a Structural Model Across 26 Democracies

Interindividual differences in how people think and feel about politics have been investigated for decades. However, the great number of attitudinal concepts that has been developed to describe these differences is likely to distract from their conceptual overlap and dimensional structure. In addition, not much is known about the cross-cultural invariance of their interrelation. We propose that attitudes towards politics can be structured by two broad higher-order factors, a factor of general political involvement and a factor of general political trust. In two studies (N₁ = 767; N₂ = 29,018), including representative samples from 26 democracies, we first conduct several confirmatory factor analyses (CFA) to show that the higher-order model is a well-fitting and parsimonious alternative to a baseline model without higher-order factors in most samples. Second, we present evidence from multigroup CFA that the overall patterns of factor loadings are the same across all 26 countries. We interpret this structural equivalence across different democracies as support for the assumption that general political involvement and general political trust reflect basic orientations towards politics that are based on (1) demands of democratic political systems and (2) universal principles in human trait structure.     

The cultural dimension of intergroup conspiracy theories

Although conspiracy theories are ubiquitous across times and cultures, research has not investigated how cultural dimensions may predict conspiracy beliefs. The present research examined intergroup conspiracy beliefs in United States and Chinese samples at the peak of the trade war. In two studies (one pre-registered; total N = 1,092), we asked US participants to what extent they believed Chinese institutions and companies were conspiring against the United states and Chinese participants to what extent they believed US institutions and companies were conspiring against China. Results revealed that such beliefs were stronger among Chinese than US participants due to higher power distance values and vertical collectivism. In particular, these cultural dimensions were associated with increased psychological involvement in intergroup conflict (as reflected by higher levels of collective narcissism and perceived outgroup threat), which in turn predicted intergroup conspiracy beliefs. Exploratory analyses suggested that particularly power distance values mediate these effects. We conclude that cultural dimensions that promote hierarchy in society are associated with increased intergroup conspiracy beliefs.     

Who's in power matters: System justification and system derogation in Hungary between 2002 and 2018

The present study employed European Social Survey (ESS) data collected between 2002 and 2018 to investigate system justification versus derogation in Hungary. In all nine ESS rounds, system derogation was stronger than system justification. System justification was consistently at its strongest among those who had voted for the ruling party, be it left-wing MSZP (until 2008) or right-wing Fidesz (2010 onward). This pattern can be explained by ego and group justification motives alone, with no need to posit an autonomous system justification motive. Voters of Jobbik, who were as right-wing as Fidesz voters, but whose party was not in power, did not believe the system to be any more just than did left-wing voters. Much of the research supporting system justification theory has been conducted in stable Western democracies. Our results highlight the need for research in more politically volatile contexts.