What do we learn from the Implicit Association Test about intergroup attitudes in Hong Kong? The case of social identification inclusiveness and need for closure

The current study tests an implication of the Associative-Propositional Evaluation model of implicit and explicit attitude measures in Hong Kong's intergroup context. We argued that the Implicit Association Test taps associative intergroup evaluations that are not necessarily consistent with the propositional implications of one's social identification inclusiveness and need for closure. In contrast, explicit intergroup attitude measures tap propositional evaluations resulting from validating the inferences drawn from pertinent propositional information in the evaluation context. Thus, explicit intergroup attitude should be consistent with the propositional implications of social identification inclusiveness and need for closure. We tested and found support for these hypotheses in a study of Hong Kong adolescents' ( N  = 65) perception of Hong Kong people and Mainland Chinese.     

Decomposing filial piety into filial attitudes and filial enactments

In an attempt to explore the attitude-behaviour relationship, the present study examined the mixed findings from research on filial piety by differentiating filial attitudes from filial behaviours. The Filial Behaviour Scale was developed to tap the behavioural manifestations of filial piety, and its nomological network was established in two Chinese contexts, Hong Kong and Beijing. In addition to filial attitudes, we used values, social beliefs, and self-construals to explain filial behaviours. The results of hierarchical regression analysis showed that the value factor of conservation and the social axiom of reward for application predicted filial behaviour above and beyond filial attitudes; an interdependent self-construal moderated the effect of cultural group on filial behaviour. Gender and regional differences in filial piety were also examined. Males were found to score higher on filial attitudes, but not significantly higher on filial behaviours. Regional differences existed in filial behaviours, but not in filial attitudes, with Mainland Chinese displaying a higher level of filial behaviours than their Hong Kong counterparts. These identified differences suggest the importance of differentiating filial attitudes from filial behaviours in future attempts to understand Chinese filiality.     

网络不文明行为实施者的心理特点初步研究

本研究调查了大学生网络行为的影响因素,发现在样本中有将近10%的学生存在一定的网络不文明行为,其中又以男生居多。研究发现:不文明行为的实施者具有较高的互联网自我效能感、更强烈的网络使用动机,较高的焦虑、激惹水平。     

The effects of message quality and congruency on perceptions of tailored health communications

Recent research has documented the effectiveness of tailoring health behavior change messages to characteristics of the recipients, but little is known about the processes underlying these effects. Drawing from the elaboration likelihood model (Petty & Cacioppo, 1986), we examined the role of message scrutiny in moderating the congruency effect (Mann, Sherman, & Updegraff, 2004). One hundred and thirty-six undergraduate participants read either a strong or weak message promoting regular dental flossing with a frame (gain vs. loss) that either matched or mismatched their motivational orientation (approach vs. avoidance). Results showed that participants were sensitive to argument quality in the matched but not mismatched conditions. Further, argument quality moderated the effect of congruency on participants’ attitudes and perceived norms regarding flossing, as well as their subsequent self-reported flossing behavior. Results suggest that increased message scrutiny underlies message tailoring effects.     

Numerical representation and cross-cut role assignments: Majority members’ responses under cooperative interaction

This research investigates why cross-cutting role assignments, compared to those that converge, may worsen the intergroup attitudes of numerical majorities. Study 1 manipulated the numerical representation of groups and role assignments in a cooperative setting. As predicted, when the cross-cut role condition included the reintroduction of the numerical imbalance, the intergroup attitudes of majorities were more favorable than when the cross-cut condition did not reintroduce this discrepancy. Also, Study 1 showed that the intergroup attitudes of the majority were more positive when roles converged. Study 2 compared a convergent condition to one with converging roles that also reduced the salience of the majority’s numerical advantage. The results for this convergent-reduced-salience condition mimicked that of the cross-cut condition, revealing less positive majority attitudes. In both studies, results suggest that the processes of ingroup identification and relative ingroup homogeneity may mediate the effect of role assignments on ingroup bias. The findings are discussed in terms of the implications for cooperative interventions designed to improve intergroup attitudes.     

And deplete us not into temptation: Automatic attitudes, dietary restraint, and self-regulatory resources as determinants of eating behavior

Linking contemporary models of self-regulation to recent research on automatic attitudes, the present study investigated the impact of automatic candy attitudes, dietary restraint standards, and self-regulation resources on eating behavior. Participants were assigned to either an emotion suppression task (low self-regulation resources) or an emotion flow task (high self-regulation resources), and were then given an opportunity to taste candies. When self-regulation resources were high, candy consumption was uniquely related to dietary restraint standards (but not automatic candy attitudes). In contrast, when self-regulation resources were low, candy consumption was primarily predicted by automatic candy attitudes, with dietary restraint standards showing a tendency for counterintentional effects. These results indicate that the behavioral impact of automatic attitudes and personal standards depends on available control resources. Implications for research on automatic attitudes and self-regulation are discussed.     

Novel attitudes can be faked on the Implicit Association Test

We asked participants to imagine that a researcher would provide them with positive or negative information about fictitious social groups. Half of the participants were asked to act in such a way that they would conform to the expectations of the researcher. The other participants were asked to behave in the manner opposite to what the researcher expected. Participants then completed an IAT designed to measure the newly formed attitudes toward the fictitious social groups. The direction of the IAT effect depended on the faking instructions. The results call for caution when using the IAT to study the development of implicit attitudes.     

Desired personality traits in politicians: Similar to me but more of a leader

What makes voters prefer a certain type of politician? First, we argue that voters’ trait preferences follow a “desired leadership” principle. We show that citizens want the ideal-type politician to be more emotionally stable, extravert-assertive, more deliberate-conscientious and open, more honest, but also somewhat more disagreeable than the average citizen. Second, we argue that voters prefer a model candidate with similar basic value-related personality traits. Importantly, we show that trait congruence is partly mediated by core ideological preferences and thus ensures democratic representation. The study’s findings have implications for personalization of politics and democratic representation, because personality traits can be vital cues for voters deciding whether candidates will act in their interest and represent them well.     

How Sweetness Plays Sweetly in Persuasion

Three experiments explored how sweetness metaphors affect individuals’ attitudes. The results indicated that sweetness metaphors led to positive responses to the target advertisement and the advertised product, both when the sweetness was actually experienced (Experiment 1) and when the sweetness experience was imagined (Experiment 2 and 3). In Experiment 1, participants who directly experienced a sweet taste evaluated a mineral water advertisement more positively than those who did not experience a sweet taste. Experiment 2 showed that an imagined sweet taste generated favorable attitudes toward the same targets as in Experiment 1. Results of Experiment 3, which used advertisements of various product categories, were similar to those of the previous two experiments, where both direct experience and mental imagination of sweetness were advantageous for forming favorable attitudes.