Behaving as expected: Public information and fairness norms

What is considered to be fair depends on context‐dependent expectations. Using a modified version of the Ultimatum Game, we demonstrate that both fair behavior and perceptions of fairness depend upon beliefs about what one ought to do in a situation—that is, upon normative expectations. We manipulate such expectations by creating informational asymmetries about the offer choices available to the Proposer, and find that behavior varies accordingly. Proposers and Responders show a remarkable degree of agreement in their beliefs about which choices are considered fair. We discuss how these results fit into a theory of social norms. Copyright © 2009 John Wiley & Sons, Ltd.     

自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果

企业为了促进产品推广, 不惜重金聘请名人为产品代言。已有的文献主要探究名人代言的自强型模式, 很少研究名人代言的自嘲型的表达方式。本文则基于社会影响理论和产品差异理论探究了两种类型名人代言在不同产品情境下对消费者口碑推荐的影响。通过二手数据分析和实验法研究发现：自强型的名人代言更有利于提升消费者对享乐型产品的口碑推荐; 自嘲型的名人代言更有利于提升消费者对实用型产品的口碑推荐; 自强型的名人代言主要是通过强化其规范性影响, 进而增强消费者对享乐型产品的口碑推荐; 自嘲型的名人代言主要是通过强化其信息性影响, 进而增强消费者对实用型产品的口碑推荐。     

What is wrong with religious education? A response to Philip Barnes

This article reviews Philip Barnes’ account of problems with religious eEducation (RE), and explores the practical implications of his position. Acknowledging his compelling logic – that RE is premised on an acceptance of all religions as equally theologically true – this article argues for optimism: with controversy and ambiguity moving to centre stage, a re‐orientation of RE’s attainment targets could focus RE curricula and provide a measure of direction for future progress. Equally, a focus on developing individual values for life in a plural democracy – where personal destinies often conflict both culturally and existentially – would likewise give RE a more potent purpose and the foundations for a normative agenda. Inspired by J.S. Mill, this article concludes that such RE may have to move beyond the classroom to achieve its potential as a critical, inclusive, relevant and progressive subject with coherent social and educational aims.     

Socially oriented values and reciprocity norm predict organizational commitment

The current research concerns the predictors and organizational outcomes of normative commitment in Chinese companies. In Study 1, using a semi-structured interview, we identified internalization of socially oriented value and reciprocity norm as two possible predictors of normative commitment. Survey results confirm the factorial independence of these two predictors. Study 2 examined the predictive relationship of these predictors with employee job satisfaction, turnover intention, in-role performance, and organizational citizenship behaviour (OCB). The results showed that value internalization predicts higher job satisfaction and weaker turnover intentions via normative commitment, whereas reciprocity predicts higher job satisfaction, weaker turnover intention, and more frequent display of OCB via normative commitment. These findings are discussed in terms of their implications for future research and management practices.     

Identifying and changing the normative beliefs about aggression which lead young Muslim adults to join extremist anti‐Semitic groups in Pakistan

Two studies investigated the role of beliefs about the acceptability of aggression (“normative beliefs”) against Jews in determining who would join an extremist group. In Study 1, students in a university in Pakistan (N=144) completed self‐report attitude measures, and were subsequently approached by a confederate who asked whether they wanted to join an extremist anti‐Semitic organization. Normative beliefs about aggression against Jews were very strong predictors of whether participants agreed to join. In Study 2, participants (N=92) were experimentally assigned to either a brief educational intervention, designed to improve inter‐group relations, or to a control group. They also filled in self‐report attitude measures pre and post intervention. Participants in the intervention group were much less likely to agree to join the extremist group, and this effect of the intervention on joining was mediated by changes in normative beliefs about aggression against Jews. The results have implications for theories of inter‐group aggression and interventions to prevent people from being recruited into extremist groups. Aggr. Behav. 35:514–519, 2009. © 2009 Wiley‐Liss, Inc.     

迫选规则体验法: 检验规范性和描述性风险决策理论的新尝试

为寻求检验规范性和描述性风险决策理论的通用标准, 本研究以期望价值理论和齐当别抉择模型为例, 探讨了“迫选规则体验法”的适用性。被试为120名大学生, 实验任务为要求被试分别完成自主决策(采用未知规则: 真规则)和规则迫选决策(遵循给定规则: 假规则)任务, 并对决策后的情感和认可程度进行评定。研究发现: (1) 被试在自主决策条件下比在规则迫选条件下体验到的正性情感程度更强, 负性情感的程度更弱; (2) 被试在自主决策与规则迫选决策两种条件下做出的相同决策越多, 该被试对迫选规则更加认可并体验到的正性情感程度越强, 负性情感的程度越弱; (3) 与期望价值理论相比, 齐当别抉择模型可能符合更多决策者的实际决策规则。这些结果表明, 作为检验规范性和描述性风险决策理论的新尝试, 迫选规则体验法可能更有助于回答“决策者实际采用的决策规则是什么”的问题。     

That’s Not Science! The Role of Moral Philosophy in the Science/Non-science Divide

The science/non-science distinction has become increasingly blurred. This paper investigates whether recent cases of fraud in science can shed light on the distinction. First, it investigates whether there is an absolute distinction between science and non-science with respect to fraud, and in particular with regards to manipulation and fabrication of data. Finding that it is very hard to make such a distinction leads to the second step: scrutinizing whether there is a normative distinction between science and non-science. This is done by investigating one of the recent internationally famous frauds in science, the Sudbø case. This case demonstrates that moral norms are not only needed to regulate science because of its special characteristics, such as its potential for harm, but moral norms give science its special characteristics. Hence, moral norms are crucial in differentiating science from non-science. Although this does not mean that ethics can save the life of science, it can play a significant role in its resuscitation.     

Normative values on the marks and mathews fear questionnaire: A comparison as a function of age and sex

While the Marks and Mathews Fear Questionnaire (1979) has gained widespread use, little information on its psychometric characteristics has been reported. Thus, one purpose of this investigation was to provide normative information on this device. A second purpose was to examine differences in reported fears as a function of age and sex. Fear Questionnaires were administered to a large sample of high-school students, college students, and adults. Means and standard deviations on the Fear Questionnaire are reported for the various groups. Significant differences were found between groups, with college and high-school women reporting more fears than corresponding men, college and high-school women reporting more fears than adult women, and college men showing a trend toward more fears than other men.Portions of this paper were presented at the Annual Meeting of the Association for the Advancement of Behavior Therapy, November 1985, Houston, Texas.     

Why Logic Doesn‘t Matter in the (Philosophical) Study of Argumentation

Philosophically, the study of argumentation is important because it holds out the prospect of an interpretation of rationality. For this we need to identify a transcendent perspective on the argumentative interaction. We need a normative theory of argumentation that provides an answer to the question: should the hearer accept the argument of the speaker. In this article I argue that formal logic implies a notion of transcendence that is not suitable for the study of argumentation, because, from a logical point of view, argumentation disappears from sight. We should therefore not expect formal logic to provide an interesting interpretation of the rationality intrinsic in argument and discussion.     

Does it matter whether friends,parents, or peers drink walk? Identifying which normative influences predict young pedestrian’s decisions to walk while intoxicated

Drink walking, that is walking in a public place while intoxicated, is associated with increased risk of injury and fatality. Young people and males are especially prone to engaging in this behaviour, yet little is known about the factors associated with individual’s decisions to drink walk. The present research explores the role of different normative influences (friendship group norm, parent group norm, university peer group norm) and perceived risk, within an extended theory of planned behaviour (TPB) framework, in predicting young people’s self-reported drink walking intentions. One hundred and eighteen young people (aged 17–25 years) completed a survey including sociodemographic measures and extended TPB measures related to drink walking. Overall the extended TPB explained 72.8% of the variance in young people’s intentions to drink walk in the next six months with attitude, perceived behavioural control, friendship group norm, and gender (male) emerging as significant predictors. Males, as compared with females, had higher intentions to drink walk and lower perceptions of risk regarding drink walking. Together, these findings provide a clearer indication of the salient normative influences and gender differences in young pedestrian’s decisions to walk while intoxicated. Such findings can be used to inform future interventions designed to reduce injuries and fatalities associated with drink walking.