组织公民行为研究的新视角

对2000年以后组织公民行为领域出现的最新研究动态进行讨论和分析,主要包括基于社会资本和社会网络的组织公民行为研究、社会规范对组织公民行为的影响、群体层次的组织公民行为研究以及对组织公民行为的负面作用的探讨。作者分别讨论了上述4个最近研究方向在我国研究的理论和实践意义,并提出了一些具体的研究建议。最后,作者对这4个研究方向的相互关系和整合提出了自己的观点     

内群体偏爱或黑羊效应?经济博弈中公平规范执行的群体偏见

公平规范执行代指人们自愿损耗利益来惩罚违反公平原则行为的意愿和行为, 被视为人类社会的重要特征及维持合作行为的关键因素。群体认同是指个体对其所属群体身份的知觉及其所付诸于该群体身份上的价值与情绪, 直接影响着群际互动中人们的公平规范执行行为。基于多种资产分配任务, 国内外学者发现公平规范执行中群体偏见存在两种矛盾的表现形式：人们有时更愿意接受内群体成员的不公提议, 表现为内群体偏爱现象(the in-group favoritism, IGF), 有时又更愿意拒绝内群体成员的不公提议, 表现出黑羊效应(the black sheep effect, BSE)。当前, 纯粹偏好理论和规范聚焦理论常被用来解释上述两种相悖的现象。未来研究应侧重从多种视角揭示公平规范执行偏见的边界条件, 比较多种线索操纵所致偏见的差异性, 促进两种理论的融合与补充, 并增强其潜在神经机制的探索。     

第三方惩罚对合作的溢出效应：基于社会规范的解释

第三方惩罚对合作的维系可能来自经济功能或规范提示功能。先前研究没有区分这两种功能, 因而未能回答：当惩罚不足以影响违规收益时, 是否还能促进合作?实验1 (N = 252)发现即使第三方惩罚无法降低违规收益, 依然能抑制自利行为。实验2 (N = 179)发现受过惩罚的违规者在其后的独裁者博弈表现出了更高的合作水平。2(是否旁观惩罚)×2(旁观前后)设计的实验3 (N = 179)显示, 旁观惩罚后被试的合作水平显著高于旁观前, 也高于未旁观惩罚的被试。后两个实验中, 社会规范在惩罚与合作之间均起中介作用。这进一步证实惩罚对合作的促进在很大程度上是通过规范激活来实现的, 并存在两种溢出效应：惩罚抑制了曾经的违规者(纵向溢出效应)和旁观者(横向溢出效应)在新博弈情境下的自私行为。这两种溢出效应的发现补充了文献中占主导地位的经济学解释, 并为理解人类社会长时间、大规模的合作提供了新视角。     

Does “chaining” always work towards compliance gaining? The case of the “but you are free” technique and social proof applied to charitable donation

IntroductionThe chaining procedure consists in linking together two or more compliance gaining strategies in order to obtain greater behavioral compliance.ObjectiveIn two studies we tested chaining that included two compliance gaining procedures: the “but you are free” technique (BYAF) and social proof (SP).MethodA total of 2204 passersby were approached in different countries (France, Tunisia, China and Moldavia). They were asked to donate money for cancer research with, respectively, a control formulation, a BYAF formulation, a SP formulation or a BYAF + SP formulation.ResultsObservations indicate that chaining did not work because the BYAF + SP condition produced the same behavioral compliance as BYAF or SP separately (studies 1 and 2). Furthermore, we analyzed the participants’ justifications after complying with or rejecting the request and the reasons were substantially the same under each condition (study 2).ConclusionFailure to observe the chaining process is interpreted through theoretical explanations whereby BYAF and SP are antagonistic.     

Habit as both a direct cause of intention to use a condom and as a moderator of the attitude-intention and subjective norm-intention relations

Abstract

Undergraduates at an American university were asked questions about their attitudes, subjective norms, habits, and intentions towards using a condom during sexual intercourse. Consistent with previous research (Chan and Fishbein, 1993; Trafimow, 1994), intentions were well predicted by attitudes and subjective norms (r = 0.88 and r = 0.73, p < 0.01 in both cases). Intentions were also well predicted by habits (r = 0.77, p < 0.01). More interestingly, however, for participants who were in the habit of using condoms, attitudes and subjective norms were not significant predictors of intentions to use condoms in the future (r = 0.18 and r = 0.10, p<0.1 in both cases). In contrast, attitudes and subjective norms were strong predictors for participants who were not in the habit of using condoms (r = 0.81 and r = 0.61, p < 0.01 in both cases). These findings were replicated in a second study.     

Nietzsche's place in nineteenth century German philosophy

I describe two ways of thinking about what constitutes a knowledgeable assertion – the ‘orthodox view’ and the ‘isomorphic view’. I argue that we should discard the orthodox view and replace it with the isomorphic view. The latter is more natural and has greater theoretical utility than the former.     

Effects of work‐related norm violations and general beliefs about the world on feelings of shame and guilt: A comparison between Turkey and the Netherlands

This paper aimed at investigating the effects of work‐related norm violations (i.e., violations of interpersonal and work regulation norms) and individuals' general beliefs about the world (i.e., social axioms: reward for application, social cynicism) on feelings of shame and guilt in Turkey and in the Netherlands. An experimental study involving 103 Turkish and 111 Dutch participants showed that work norm violations elicited feelings of guilt and shame differently in Turkey and the Netherlands. Specifically, interpersonal norm violation in Turkey elicited feelings of shame and guilt more strongly than did violation of a work regulation norm, whereas no differential effects were found in the Netherlands. As expected, violation of a work regulation norm elicited feelings of shame and guilt more strongly in the Netherlands than in Turkey, whereas violation of an interpersonal norm elicited feelings of shame and guilt more strongly in Turkey than in the Netherlands. The findings provide further evidence for the moderating effects of social axioms: in both countries, participants high in social cynicism felt less ashamed when they violated a work regulation norm than did those low in social cynicism. Our findings are relevant for understanding the underlying mechanisms of norm violations at work, thereby offering a new avenue for investigating cultural differences in the workplace. The latter may be of particular relevance in times of globalization and diversity in the workplace.     

Impact of an individualist vs. collectivist context on the social valorization of internal explanations

The theory of the norm of internality emphasizes the role of Western individualism in the normativity of internal explanations. The present study examines the link between the social value accorded to targets expressing internal vs. external explanations and individualist vs. collectivist contexts. Sixty-three male and female French management sciences students evaluated two targets (internal vs. external) in a simulated recruitment situation. The job vacancy was partially manipulated to create individualist vs. collectivist contexts. Participants were asked to state whether or not they would recruit the targets and to describe the targets on traits relating to social utility (market value) and social desirability (likeability). As expected, the results showed that the effect of the targets' internality on recruitment judgments and perceived social utility was stronger in the individualist context than in the collectivist context. However, the analysis also revealed that the participant's gender moderated the impact of the context on the evaluation of the targets. The results showed that the context strongly affected the men's judgments, whereas it had no effect on the women's judgments.     

Promising reciprocity: When proposing a favor for a request increases compliance even if the favor is not accepted

ABSTRACT

Research has reported that reciprocity is an important social norm in relationships. In previous studies on reciprocity, participants’ behavior was examined after receiving a favor from someone. In a series of field studies, we examined the effect of a statement that proved that a solicitor was someone who respected this principle. Confederates solicited participants for money or a cigarette in exchange for stamps or money, respectively. It was found that the participants complied more readily with the request in the promised favor condition, but most of them refused to take the promised favor. We conclude that individuals were led to help those who respected the putative norm of reciprocity in their social interaction.