努力程度对消费者购买意愿的影响

在日常生活中, 消费者经常面临着各种各样的自我控制问题。当消费者有合适的理由时, 他们会放松自我控制。基于此, 本文经由三个实验探查了消费者努力程度对消费者购买意愿的影响。其中, 实验一和实验二通过操纵被试的相对努力程度, 发现努力会提高人们对于产品的购买意愿, 并且证明负罪感的变化是导致这一影响的内在原因。实验三通过改变产品品类, 证明相对于实用品, 努力对于人们对享乐品的购买意愿的影响更大。     

An eye‐tracking study on information processing in risky decisions: Evidence for compensatory strategies based on automatic processes

Many everyday decisions have to be made under risk and can be interpreted as choices between gambles with different outcomes that are realized with specific probabilities. The underlying cognitive processes were investigated by testing six sets of hypotheses concerning choices, decision times, and information search derived from cumulative prospect theory, decision field theory, priority heuristic and parallel constraint satisfaction models. Our participants completed 40 decision tasks of two gambles with two non‐negative outcomes each. Information search was recorded using eye‐tracking technology. Results for choices, decision time, the amount of information searched for, fixation durations, the direction of the information search, and the distribution of fixations conflict with the prediction of the non‐compensatory priority heuristic and indicate that individuals use compensatory strategies. Choice proportions are well in line with the predictions of cumulative prospect theory. Process measures indicate that individuals thereby do not rely on deliberate calculations of weighted sums. Information integration processes seem to be better explained by models that partially rely on automatic processes such as decision field theory or parallel constraint satisfaction models. Copyright © 2010 John Wiley & Sons, Ltd.     

Explanations determine the impact of information on financial investment judgments

Previous research has shown that some types of judgments are influenced by the results of an explanation‐seeking comprehension process. The present experiments investigated novice investors' stock price forecasts and investment decisions. Information presented in a narrative story order was hypothesized to promote the construction of a coherent mental representation that would affect how information was interpreted and subsequently used to predict stock price changes. The results showed that outcome information had a distinctively high impact, but only when the information was read in story order. These results imply that presentation order affects the mental representation of evidence relevant to the forecast, and the form of that mental representation moderates the impact of individual pieces of information on the ultimate judgment. Copyright © 2005 John Wiley & Sons, Ltd.     

The practice research network: Research into practice,practice into research

The purpose of the broader project on which this report is based was to utilize a Practice Research Network, an alternative to traditional clinical studies to 1) identify demographically one practice group, namely professional counselors in the United States, 2) describe their practice patterns, and 3) identify their client population and the efficacy of their clinical work through client outcomes based on actual client reports. This article describes the development of one such nation‐wide Practice Research Network (PRN) and provides some preliminary findings for each phase of the project. Use of the PRN model can help overcome the traditional “research to practice” gap and provide research results into community practice thus integrating outcomes measures into the daily practice of mental health professionals. During the early phases of this project, a software program was developed upon which the participating practitioners could identify the data elements within the parameters of the focus on their agreed‐upon research interests, enter data following client visits over time, and by comparing their own composite profiles and effectiveness with those of other participating practitioners who had clients presenting with similar diagnoses, could alter their own service delivery patterns, therapeutic interventions, or approaches while working with the clients and thereby improve the efficacy of their service. By participating, the practitioners benefited by access to downloadable and printable reports on profiles of 1) their specific clients, 2) their service delivery patterns, and 3) the outcomes or efficacy by their clients’ direct feedback. They were also able to compare these results with the composite data from other practitioners.     

经验决策：概念、研究和展望

传统风险决策研究范式中, 决策信息是事先限定的, 即在决策之前呈现各个决策选项的概率和收益, 被试基于这些信息进行决策。已有研究表明, 在传统风险决策任务中人们会高估小概率事件(rare event)。然而最近出现的一种基于不完整信息的决策形式, 即经验决策却对这一发现提出了挑战。研究发现, 人们在进行经验决策时会表现出对小概率事件的低估, 经验决策和传统决策形式之间存在差异。本文主要介绍经验决策的概念及其研究, 并从学习和不确定程度等角度对两种决策形式进行再认识, 以进一步理解经验决策并提出展望。     

Testing the significance of the successive components in redundancy analysis

In this paper we study the interrelationships between two sets of data measured on the same subjects via redundancy analysis. We consider redundancy analysis from an inferential point of view. Under the hypothesis of multinormality, tests of significance are obtained for each successive redundancy component so that only the significant factors are retained for prediction purposes. An example illustrates the method. The authors would like to thank the Editor and the referees for their helpful comments. This research has been partly financed by NSERC (Canada).     

乳腺癌预后多因素研究的系统观

分析系统论在乳腺癌预后多因素研究中的指导和预见作用,阐明在临床科学研究中自觉、主动地运用系统论的科学方法,可以拓展研究思路,为乳腺癌的治疗提供新的方法;同时也提示还原法仅是系统论研究的基础方法之一,而非唯一方法。在基于系统论的研究中,应当将还原法、整体法有机结合。     

Similar Processes Despite Divergent Behavior in Two Commonly Used Measures of Risky Decision Making

Performance on complex decision-making tasks may depend on a multitude of processes. Two such tasks, the Iowa Gambling Task (IGT) and Balloon Analog Risk Task (BART), are of particular interest because they are associated with real world risky behavior, including illegal drug use. We used cognitive models to disentangle underlying processes in both tasks. Whereas behavioral measures from the IGT and BART were uncorrelated, cognitive models revealed two reliable cross-task associations. Results suggest that the tasks similarly measure loss aversion and decision-consistency processes, but not necessarily the same learning process. Additionally, substance-using individuals (and especially stimulant users) performed worse on the IGT than healthy controls did, and this pattern could be explained by reduced decision consistency.     

Integration and segregation of prior outcomes in risky decisions

Two experiments were conducted to test if a prior outcome influences the likelihood to accept a current gamble. Undergraduate students participating as subjects imagined that they on a fictitious betting day at a horse-race track did not gamble in the prior race, that they gambled and won, or that they gambled and lost. Subjects rated in one session the likelihood of gambling in the current race. In another session they rated how satisfied they would be with not gambling, with winning, and with losing, respectively. The results of Experiment 1 showed that as compared to no prior outcome the ratings of likelihood of gambling increased after a gain and decreased after a loss. This was explained by the assumption, supported by the ratings of satisfaction, that the prior outcome only affected the satisfaction with the expected loss of the current choice, making it less negative after a gain and more negative after a loss. These results were replicated in Experiment 2. In addition, if subjects did not know with certainty the outcome of a previous choice to gamble, the likelihood to accept the current gamble and the ratings of the satisfaction with its expected outcomes were largely unaffected.