Effects of consumer perceptions of brand experience on the web: brand familiarity,satisfaction and brand trust

Creating a customer experience that is synonymous with a particular (website) brand is becoming increasingly recognised as a vital driver of e‐performance. E‐tailors are just as likely to try to influence consumers' shopping behaviour, through atmospherics and service, as brick‐and‐mortar stores. This study investigates several questions that have been left unanswered in recent studies of consumer behaviour in the context of internet‐based marketing. Its focus lies in addressing the issue of whether there is a direct relationship between brand experience and brand trust or whether there is an indirect relationship via satisfaction or brand familiarity. The results of an empirical study of e‐consumer behaviour show that brand trust is achieved through the following dimensions operating and interrelating as antecedent constructs: first, various brand experiences and the search for information, secondly, a high level of brand familiarity, and thirdly, customer satisfaction based on cognitive and emotional factors. These findings should assist marketers and academics in their understanding of the development of brand trust in an internet‐based environment. Copyright © 2005 John Wiley & Sons, Ltd.     

The Body as the Ground of Religion, Science, and Self

The human body is both religious subject and scientific object, the manifest locus of both religious gnosis and secular cognition. Embodiment provides the basis for a rich cross–fertilization between cognitive science and comparative religion, but cognitive studies must return to their empiricist scientific roots by reembodying subjectivity, thus spanning the natural bridge between the two fields. Referencing the ritual centrality and cognitive content of the body, I suggest a materialist but nonreductionist construct of the self as a substantial cognitive embodiment that embraces not just perception and cognition, mind and spirit, but the forceful physicality of the moving body. Proprioception of the body's moving mass constitutes a mode of knowing that resonates strongly with the experience of self, not only across religious traditions but also within the physical sciences. By way of illustration, two directions are suggested in which a construct of the self as a substantial cognitive embodiment might lead us: first, a body–based interpretation of the Islamic myth of Adam and Iblis that reveals an internal substantiality as constitutive of the divinely imaged Self, and second, a new, religious direction for human evolutionary theory based on the implications of an embodied intentionality.     

Negotiation for Starting Salary: Antecedents and Outcomes Among Recent College Graduates

Recent college graduates were surveyed to explore factors associated with both negotiation propensity as well as success in raising initial salary offers through negotiation. The average payoff associated with negotiation was over $1,500, while the offers of those who did not negotiate increased negligibly. Applicants given the option to present their salary needs negotiated at higher rates than those who were not, and individuals who had prior work experience were more likely to receive this option. Women were no less likely to engage in negotiation than men, and experienced similar success as a result of their efforts.     

聋人早期手语经验对脑功能及结构的塑造作用

语言经验对脑功能和结构发展有重要的塑造作用。然而, 目前的相关证据主要来自对脑损伤导致的失语症病人的语言康复、第二语言学习以及针对成人读者进行的语言训练等方面的研究。幼儿时期的早期语言经验对脑结构与功能发展的影响更加重要, 但直接的研究证据却相当缺乏。本文提出一个研究设想, 拟综合使用多种脑成像技术, 系统探讨有早期手语经验和无早期手语经验的聋人个体在脑皮层语言功能的组织及脑结构发育的差异, 包括语言任务中大脑语言区的激活模式, 静息状态下脑功能联结的默认网络特征, 脑皮层灰质密度, 以及神经纤维束发育状况等, 揭示早期语言经验对大脑功能和结构发育的塑造作用。     

情绪调节策略对日常生活事件与情绪体验关系影响的多层分析

运用经验抽样法对154名大学生的日常情绪体验、生活事件进行为期14天的追踪调查,通过多层线性模型（HLM）探讨日常生活事件与情绪体验的关系及情绪调节策略对二者关系的影响。结果表明：大学生积极情绪体验多于消极情绪体验。在个体内和个体间水平,消极事件都对积极情绪有显著的负向预测作用,对消极情绪有显著的正向预测作用;积极事件对积极情绪有显著的正向预测作用。积极事件对消极情绪的负向预测作用只在个体间水平显著。表达抑制这种情绪调节策略能够增强消极生活事件与消极情绪体验的关系。     

早期经验对儿童心理发展的影响

儿童早期经验包括产前环境、出生时身体状况、出生后家庭养育和学前教育经历等,这些方面对儿童心理能力发展有重要而长期的影响。该文基于国外新近开展的大型纵向研究,对胎儿期母亲的情绪行为特征,出生状况,出生后母亲工作状况,父亲教养行为,学前教育状况等对儿童认知能力、学业成就、社会行为等的预测作用,以及种族、性别、家庭经济地位等背景因素在两者之间的调节作用进行了介绍,最后对我国设计和开展相关研究提出了建议。     

归类优势与基本水平效应的再探讨

类别特异性分数是预测归类优势的有效指标。实验1考察该分数能否预测基本水平归类优势, 结果：分数较高的表现归类优势。实验2检验有归类优势的下位类别的分数, 结果：它们都有较高分数, 同时发现下位类别的特异性可以影响分数。实验3探讨相同的基本水平与特异性不同的下位组合的归类表现, 结果：下位特异性低就表现基本水平归类优势, 高则相反。据此提出“经验说”, 分数高低与人们在经验中对各层次类别形成的表征特异性程度相关。     

KINDS AND CONSCIOUS EXPERIENCE: IS THERE ANYTHING THAT IT IS LIKE TO BE SOMETHING?

Abstract: In this article I distinguish the notion of there being something it is like to be a certain kind of creature from that of there being something it is like to have a certain kind of experience. Work on consciousness has typically dealt with the latter while employing the language of the former. I propose several ways of analyzing what it is like to be a certain kind of creature and find problems with them all. The upshot is that even if there is something it is like to have certain kinds of experience, it does not follow that there is anything it is like to be a certain kind of creature. Skepticism about the existence of something that it is like to be an F is recommended.     

THE CONCEPT OF PHILOSOPHICAL EXPERIENCE

Abstract: We often speak about religious experience, and sometimes we speak about metaphysical experience. Yet we seldom hear about philosophical experience. Is philosophy purely a matter of theories and theses, or does it have an experiential aspect? In this article, I argue for the following three claims. First, there is something we might call philosophical experience, and there is nothing mystical about it. Second, philosophical experiences are expressed in something quite similar to what Kant called “aesthetic judgements.” Third, philosophical experiences are expressed by using words in what Wittgenstein called “secondary sense.” Finally, I try to show the educational significance of pursing philosophical experiences. Through articulating them one might find one's ground, and through articulating them in a less private and more universal form one might raise oneself to universality. Thus, in expressing philosophical experiences one aspires to speak in a universal voice.