The ubiquity of common method variance: The case of the Big Five

The factor structures of the International Personality Item Pool (IPIP) and NEO-FFI Big Five questionnaires were examined via confirmatory factor analyses. Analyses of IPIP data for five samples and NEO data for one sample showed that a CFA model with three method bias factors, one influencing all items, one influencing negatively worded items, and one influencing positively worded items fit the data significantly better than models without method factors or models with only one method factor . With the method factors estimated, our results indicated that the Big Five dimensions may be more nearly orthogonal than previously demonstrated. Implications of the presence of method variance in Big Five scales are discussed.     

Student-teacher concordance on dimensions of student social competence: A multitrait-multimethod analysis

Teacher and self-ratings of social competence were obtained for 669 (341 males, 328 females) grades 3–6 students using the Social Behavior Assessment—Revised (SBA-R) and a self-report scale consisting of the identical items reworded in first person. Factor analysis and multitrait-multimethod matrix analysis were used to validate construct interpretations. The previous four-factor structure of the SBA-R was not replicated. However, the three-factor structure that did emerge was better defined. Although student-teacher concordance was moderate for the Self-Control/Social Convention and Academic Responsibility factors, it was minimal for the Social Participation factor. Evidence of discriminant validity was weak. As with other studies using rating scales, method bias was in evidence. Sex differences were found in terms of variance explained by each factor and convergent validity. Discussion focuses on problems associated with construct validation in general and validation of school-related social competence in particular.     

‘Crossing culture’: a multi‐method enquiry into consumer behaviour and the experience of cultural transition

Visitors, travellers and migrants have a range of reactions to ‘crossing culture’, ie moving from one cultural environment to another. This paper reports a two‐stage multi‐method study that examines how visitors' consumer behaviour and use of material possessions influence resolution of cultural fracture during periods of cultural transition. The research consisted of a quantitative survey (n = 598) and a qualitative ethnoconsumerist study of visitors to the UK. Analysis of the survey data shows that nationality is a poor indicator of crossing‐culture experiences. A Six Typology Model of Cultural Fracture identified six cluster groups using combinations of three types of cultural fracture experience: symbolic fracture, emotional fracture and functional fracture. The six clusters vary by consumer behaviour and possession use. The ethnoconsumerist study illustrates that consumer‐related activities and possession used together provide an important resource that visitors can use to make sense of crossing‐culture experiences. Product categories, retail formats and shopping conventions are also implicated in experiences of cultural fracture to varying degrees. The paper concludes by considering the limitations of importing a priori assumptions regarding nationality and ethnic differences in cross‐cultural consumer research, and discusses some of the potential benefits of multi‐method research in this context. Copyright © 2004 Henry Stewart Publications.