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We suggest that a consideration of consumer self-evaluations is fundamental to understanding the conditions under which it is more advantageous to present person or product pictures in print advertisements. We build on the basic human motives of self-enhancement and self-verification to propose that the specific self-esteem level of consumers, in the domain relevant for the category, differentially affects their responses to picture type. Specifically, for consumers with low (high) domain-specific self-esteem, depicting a product (person) in the advertisement enhances attitudes toward the advertisement more than depicting a person (product). In two studies, we demonstrate the proposed matching relationships using two different domains of consumer self-evaluation: appearance self-esteem and academic self-esteem. We also show that increased and more fluent generation of self-related mental imagery drives the observed improvement in attitudes toward the advertisement. Our findings suggest direct implications for advertising design. 相似文献
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《Cognition》2014,130(2):227-235
The sense of control over the consequences of one’s actions depends on predictions about these consequences. According to an influential computational model, consistency between predicted and observed action consequences attenuates perceived stimulus intensity, which might provide a marker of agentic control. An important assumption of this model is that these predictions are generated within the motor system. However, previous studies of sensory attenuation have typically confounded motor-specific perceptual modulation with perceptual effects of stimulus predictability that are not specific to motor action. As a result, these studies cannot unambiguously attribute sensory attenuation to a motor locus. We present a psychophysical experiment on auditory attenuation that avoids this pitfall. Subliminal masked priming of motor actions with compatible prime–target pairs has previously been shown to modulate both reaction times and the explicit feeling of control over action consequences. Here, we demonstrate reduced perceived loudness of tones caused by compatibly primed actions. Importantly, this modulation results from a manipulation of motor processing and is not confounded by stimulus predictability. We discuss our results with respect to theoretical models of the mechanisms underlying sensory attenuation and subliminal motor priming. 相似文献
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Several traits of impulsiveness (e.g. lack of planning and perseverance, difficulty focusing attention) seem intimately connected to the skills required for successful prospective memory performance. This is the first study to examine whether the various inter‐correlated dimensions of impulsiveness are related to problems with prospective memory. Undergraduate students (N = 184) completed the Barratt Impulsiveness Scale 11, the Prospective Memory Questionnaire, the Prospective and Retrospective Memory Questionnaire, and two objective prospective memory tests. Results revealed consistent correlations between the various dimensions of impulsiveness (attentional, motor, non‐planning) and self‐reported problems with prospective memory. Subsequent regression analyses indicated that attentional impulsiveness is a unique predictor of self‐reported problems with internally cued prospective memory, and non‐planning impulsiveness is a unique predictor of self‐reported problems with episodic and overall prospective memory. Similarly, findings from the objective prospective tests showed that non‐planning impulsiveness was related to worse performance on the two prospective memory tests. Whereas non‐planning impulsiveness was also related to using fewer prospective memory‐aiding strategies, mediation analyses showed that use of these strategies does not account for any of the detected relationships. Because the findings suggest that a failure to plan does not underlie the detected effects, other potential explanations for the relationships are discussed. Copyright © 2013 European Association of Personality Psychology 相似文献
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Are synesthetes exceptional beyond their synesthetic associations? A systematic comparison of creativity,personality, cognition,and mental imagery in synesthetes and controls 下载免费PDF全文
Charlotte A. Chun Jean‐Michel Hupé 《British journal of psychology (London, England : 1953)》2016,107(3):397-418
Synesthesia has historically been linked with enhanced creativity, but this had never been demonstrated in a systematically recruited sample. The current study offers a broad examination of creativity, personality, cognition, and mental imagery in a small sample of systematically recruited synesthetes and controls (n = 65). Synesthetes scored higher on some measures of creativity, personality traits of absorption and openness, and cognitive abilities of verbal comprehension and mental imagery. The differences were smaller than those reported in the literature, indicating that previous studies may have overestimated group differences, perhaps due to biased recruitment procedures. Nonetheless, most of our results replicated literature findings, yielding two possibilities: (1) our study was influenced by similar biases, or (2) differences between synesthetes and controls, though modest, are robust across recruitment methods. The covariance among our measures warrants interpretation of these differences as a pattern of associations with synesthesia, leaving open the possibility that this pattern could be explained by differences on a single measured trait, or even a hidden, untested trait. More generally, this study highlights the difficulty of comparing groups of people in psychology, not to mention neuropsychology and neuroimaging studies. The requirements discussed here – systematic recruitment procedures, large battery of tests, and large cohorts – are best fulfilled through collaborative efforts and cumulative science. 相似文献
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Mechanisms of cortical reorganization underlying the enhancement of speech processing have been poorly investigated. In the present study, we addressed changes in functional and effective connectivity induced in subjects who learned to deliberately increase activation in the right inferior frontal gyrus (rIFG), and improved their ability to identify emotional intonations by using a real-time fMRI Brain-Computer Interface. At the beginning of their training process, we observed a massive connectivity of the rIFG to a widespread network of frontal and temporal areas, which decreased and lateralized to the right hemisphere with practice. Volitional control of activation strengthened connectivity of this brain region to the right prefrontal cortex, whereas training increased its connectivity to bilateral precentral gyri. These findings suggest that changes of connectivity in a functionally specific manner play an important role in the enhancement of speech processing. Also, these findings support previous accounts suggesting that motor circuits play a role in the comprehension of speech. 相似文献