Whom to punish? How observers sanction norm-violating behavior in ostracism situations

When observing ostracism, individuals can either side with the target or the sources of ostracism. Here we demonstrate that side-taking depends on whether the target previously acted in adherence to or in violation of perceived social norms. In four studies, a target behaved either norm-consistently or violated a social norm, and was subsequently either excluded by the sources or was not. Next, participants could sanction the behavior of the observed persons by refraining to assign money (Studies 1 and 2), or by subtracting money from a bonus (Studies 3 and 4). Observers assigned less money to the sources when these excluded a norm-consistent target. However, when the target had violated a social norm before, participants assigned less money to the target instead. These results have far-reaching implications because the (in)actions of neutral individuals can legitimize the sources’ behavior, or help a target under attack.