Neuroticism,conscientiousness and fruit consumption: Exploring mediator and moderator effects in the theory of planned behaviour

Integrating the theory of planned behaviour (TPB) with the five-factor model (FFM) of personality may provide insight into the cognitive and motivational mechanisms linking personality with health behaviour, but this issue has received very little attention regarding fruit consumption. Mediator effects of TPB concepts in the personality–fruit consumption link, as well as moderator effects of personality in the intention–fruit consumption link, were therefore investigated in the present study. Data on fruit consumption, TPB concepts and FFM dimensions were gathered among 405 respondents in face-to-face interviews using questionnaires. Structural equation modelling was used to investigate the mediator and moderator effects. The direct effect of conscientiousness on fruit consumption was mediated by attitude and perceived behavioural control, while no direct effect of neuroticism on fruit consumption was found. Neuroticism moderated the intention–fruit consumption relationship with the weakest relationship for those scoring high on neuroticism. Conscientiousness did not moderate the intention–fruit consumption relationship. TPB variables are mediators in the conscientiousness–fruit consumption link. Whether fruit consumption is intentional may be dependent upon the personality dimension neuroticism. Personality dimensions may be a useful addition to the TPB and should be considered in health behaviour change interventions.     

Differences in psychosocial factors and fat consumption between stages of change for fat reduction

Abstract

Differences in fat consumption and psychosocial factors between subjects in different trans-theoretical stages of change for fat reduction were studied. Data on fat consumption, self-rated fat intake, attitudes, social support and self-efficacy were collected among a sample of 507 adults. Analysis of variance with Scheffe's multiple-comparison test was used to study differences in these factors between stages of change. Attitudes and social support were most positive among subjects in preparation and action. Self-efficacy expectations were lowest among subjects in contemplation and preparation. Fat consumption was highest among precontemplators hut no substantial differences between other stages were found. It is concluded that subjects in different stages of change differ in psychosocial factors that are regarded as important determinants of behavioral change. Based on these differences it is recommended to develop stage-tailored nutrition education. A majority of subjects in maintenance consumed more fat than is recommended. Therefore, it is suggested that the usually applied staging algorithms might need adjustment for a valid application in nutrition research.     

Protecting the self through consumption: Status goods as affirmational commodities

Individuals conspicuously consume to signal their wealth. As a variant to this economic explanation, four studies explored individual’s psychological need for self-integrity as a potential motivating force for these consumption decisions. Relying on both field and experimental studies, and employing multiple instantiations of high-status goods and self-threat, we demonstrate that individuals consume status-infused products for their reparative effects on the ego. Individuals under self-threat sought ownership of high-status goods to nurse their psychological wounds (Study 1), and when afforded an alternate route to repair their self-integrity, sought these products less (Study 2). Furthermore, among a representative sample of US consumers, low-income individuals’ lowered self-esteem drove their willingness to spend on high-status goods (Study 3). Finally, these high-status goods serve the purpose of shielding an individual’s ego from future self-threats (Study 4). The compensatory role of high-status goods has important implications for consumer decision-making and public policies aimed at reducing consumer debt.     

Why did I eat that? Perspectives on food decision making and dietary restraint

Consumers trying to watch or restrict what they eat face a battle each day as they attempt to navigate the food-rich environments in which they live. Due to the complexity of food decision making, consumers are susceptible to a wide range of social, cognitive, affective, and environmental forces determined to interrupt their intentions to restrict their dietary intake. In this article, we integrate literature from diverse theoretical perspectives into a conceptual framework designed to offer a better understanding of the antecedents, interruptions, and consequences of dietary restraint. We outline a path for researchers to investigate how restraint behaviors in the eating domain influence a wide variety of consumer psychological phenomena. It is our hope that a collective examination of this literature provides a lens that directs future research on food decision making and dietary restraint and empowers consumers to invest their cognitive and behavioral resources towards healthy eating behaviors.     

Why do people rideshare? An experimental study

Enabled by mobile technologies and fueled by the economic downturn, ridesharing has emerged in recent years as a private transportation facet of the shared economy. Our study investigates the motives for participation in situated ridesharing. We propose a theoretical model that includes economic benefits, time benefits, transportation anxiety, trust, and reciprocity either as direct antecedents of ridesharing participation intention, or mediated through attitude towards ridesharing. We conduct a scenario-based survey, with 300 participants. Our findings indicate that, in situations where transportation anxiety is high (e.g. construction on the road), if people can trust the ridesharing service providers and participants, in the presence of economic and time benefits, they will have a strong intention to participate in ridesharing.     

基于消费者自我概念的高尔夫消费动机研究*

首先编制了消费者自我概念量表,对高尔夫球会客人进行了消费者自我概念的测查,将高尔夫消费者划分为事业自我型、交际自我型、精明自我型、家庭自我型和表现自我型五大类,进而分析了这五类消费者在参与高尔夫球运动动机和购买高尔夫球会会籍动机方面的差异。结果表明,(1)锻炼身体是消费者参与高尔夫球运动的主要动机。不同自我概念消费者参与高尔夫运动的动机的差异表现在事业自我型消费者与其他群体的差异显著;(2)商务交往是消费者购买球会会籍动机的主要动机,不同自我概念消费者购买球会会籍动机的差异表现在家庭自我型消费者与交际自我型、表现自我型消费者之间存在显著差异。     

Nostalgic bonding: exploring the role of nostalgia in the consumption experience

The recently awakened awareness of the past has produced a flurry of research directed towards understanding the nostalgic aspects of the human condition, towards investigating the role of nostalgia in the lives of consumers, and towards the application of such knowledge to the design of marketing strategies. With rare exceptions, however, such research has pursued a quantitative survey‐based approach to establishing the chronology‐related and personality‐driven aspects of nostalgia. To explore the nature and types of nostalgic bonding in greater depth, the present study pursues an interpretive approach to understanding the role of nostalgia in the consumption experience. Specifically, it applies a collective approach to subjective personal introspection to draw inferences concerning the key types of nostalgic experience. Copyright © 2003 Henry Stewart Publications.     

How Incidental Confidence Influences Self‐Interested Behaviors: A Double‐Edged Sword

The present research investigates how incidental confidence influences self‐interested behaviors. It is well established that being in a psychological state of lower confidence causes people to experience psychological aversion that they are motivated to reduce. We study the transfer effect of confidence; people strive to compensate for lower confidence in one domain by obtaining higher status in other unrelated domains. Prior research has linked money with status and suggested that money can increase confidence. Building on this research, we proposed and showed in four experiments that lower incidental confidence increased self‐interested behaviors that brought financial gains. Drawing on research on competitive altruism, we also predicted and found that when altruism, rather than money, was seen as the primary source of status, the effect of incidental confidence reversed such that lower incidental confidence decreased self‐interested behaviors. Data ruled out alternative explanations and provided consistent evidence for the proposed compensatory mechanism. We also discussed theoretical and practical implications of the present research. Copyright © 2017 John Wiley & Sons, Ltd.     

Dietary consumption and happiness and depression among university students: A cross-national survey

The aim of this study was to evaluate the relationships between fruit and vegetable consumption and happiness and depression among university students in a cross-national survey. Using anonymous questionnaires, data were collected from 18 522 undergraduate university students (mean age 20.9, SD = 2.4) from 29 universities in 28 countries across Asia, Africa, and the Americas. Results indicate that the amount of fruit and vegetable consumption was positively associated with happiness and inversely associated with depression. Healthier behaviour patterns of fruit and vegetable consumption was associated with higher happiness and lower depression scores among university students across 28 countries.     

社会责任消费的结构、形成机制及企业响应

社会责任消费是指消费者通过个人努力来促进促进环境保护和社会良性发展的一种消费模式。社会责任消费结构与测量从单一维度逐渐过渡到了多维度, 并涵盖了从产品获得、使用到购后垃圾处理的整个过程。从影响社会责任消费的心理距离来看, 社会责任消费的形成机制主要包括三类：进化心理机制阐述了作为人类进化结果的亲社会偏好是如何影响社会责任消费的, 属于远端机制; 社会规范机制阐述了外部的社会规范(命令性规范与描述性规范)是如何发挥作用的, 属于中端机制; 态度-行为(意愿)模型则主要阐述了消费者内部心理因素的影响, 属于近端机制。随着消费者社会责任消费影响力的扩大, 企业纷纷重视其自身社会责任行为, 并由此衍生出以企业社会责任为导向的营销策略, 然而其效果受到诸多因素影响。文章最后指出了已有研究尚未解决的问题以及未来的一些研究方向。