Revisiting the spiritual supermarket: does the commodification of spirituality necessarily devalue it?

The New Age is often depicted as the quintessential spiritual marketplace in which seekers freely choose from an array of religious options. Empirically it is correct to point out that the movement has formed largely around consumption of goods and services offered for sale. Yet its commercial aspect is often conceptualised in relatively superficial terms. The notion that it is a ‘spiritual supermarket’ has been used to suggest that New Age consumer practices are trivial or socially insignificant. This has led some to call for a turn away from reductive market models. However, this article proposes that New Age studies should instead examine and theorise commercial dynamics more thoroughly, taking the lead from work in other disciplines that increasingly shows how economic, cultural and social life are deeply imbricated. Overcoming the taint of the spiritual supermarket allows a range of issues in the field to be explored more comprehensively.     

廉价的优越感：社会排斥如何影响新奢侈品的消费

本研究从消费者社会需求层面,探讨在中国新奢侈品会给哪些人带来优越感,什么样的产品可以带来优越感,以及为何会带来优越感等问题。本研究使用一个混合设计的实验,结果发现：（1）相比较非社会排斥状态,社会排斥状态增加了消费者的身份消费需求。（2）在产品炫耀性大时,相比较传统大众产品和奢侈品,社会排斥增加了消费者对新奢侈品的购买意愿。而在产品炫耀性小时,社会排斥的影响不显著;（3）社会排斥、产品种类和产品炫耀性三者的交互作用影响消费者购买意愿的中介变量是消费者感知的产品身份价格比。结论表明,相比较传统大众产品和奢侈品,炫耀性新奢侈品以相对低的价格满足了社会排斥消费者的身份消费需求,为他们提供了一个获得优越感的渠道。     

Why do right-wing adherents engage in more animal exploitation and meat consumption?

Despite the well-documented implications of right-wing ideological dispositions for human intergroup relations, surprisingly little is understood about the implications for human–animal relations. We investigate why right-wing ideologies – social dominance orientation (SDO) and right-wing authoritarianism (RWA) – positively predict attitudes toward animal exploitation and meat consumption. Two survey studies conducted in heterogeneous community samples (Study 1, N = 260; Study 2, N = 489) demonstrated that right-wing ideologies predict greater acceptance of animal exploitation and more meat consumption through two explaining mechanisms: (a) perceived threat from non-exploitive ideologies to the dominant carnist ideology (for both SDO and RWA) and (b) belief in human superiority over animals (for SDO). These findings hold after controlling for hedonistic pleasure from eating meat. Right-wing adherents do not simply consume more animals because they enjoy the taste of meat, but because doing so supports dominance ideologies and resistance to cultural change. Psychological parallels between human intergroup relations and human–animal relations are considered.     

时间参照对绿色消费的影响：环保意识和产品环境怀疑的调节作用

绿色消费虽然受到越来越多的关注,但消费者的绿色承诺很难转化为实际的购买行为,出现了消费者的不作为现象。本研究试图探讨时间参照对消费者不作为的影响以及环保意识是否能够有效抑制这种不作为。研究发现,消费者在近期情境下对绿色产品的购买意愿低于远期,出现了绿色消费不作为现象,即个体更倾向于在将来而不是现在购买绿色产品。尤为重要的是,环保意识对消费者不作为的弱化作用受制于个体的产品环境怀疑：产品坏境怀疑较低时环保意识的弱化作用明显,而产品环境怀疑较高时环保意识的弱化作用则不存在。     

Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products

In the face of the growing prevalence of multiple appeals to sustainable consumption in marketers’ sustainable product communications, we examine the efficacy, in terms of consumer reactions, of adding an extrinsic appeal (e.g., “Purchase this green product to save money!”) to an intrinsic appeal (e.g., “Purchase this green product to save the environment!”) based communication for a sustainable product. Three studies provide support for our basic assertion that, compared to an intrinsic appeal, joint appeals (i.e., an intrinsic and extrinsic appeal together) reduce consumer preference for sustainable products. As well, these studies demonstrate that this adverse effect of joint appeals is based on a lowering of consumers’ attributions of the company's sustainability efforts to intrinsic motives (e.g., to the company's genuine concern for the environment). Finally, not all consumers react adversely to joint appeals; relative to intrinsic appeals, such appeals increase, rather than decrease, the intrinsic attributions and sustainable product preferences for consumers with lower involvement with sustainable consumption.     

The Light = Healthy Intuition

This research documents a “light = healthy” intuition, such that consumers perceive foods that weigh less are healthier than their heavier counterparts with the same serving size. Subsequently, consumers consume a larger quantity of lighter-weight foods. The intuition is based on a coactivation of two meanings of the word “light”: light in physical weight and light in calorie content. An implicit attitude test finds support for this association between physical weight and food healthiness. ​Subsequently, physically lighter foods are perceived to be healthier because they are assumed to contain fewer calories. In line with the proposed coactivation mechanism, the intuition is bidirectional, where consumers also expect healthier foods to weigh less. Consequently, they discredit health claims issued for heavier foods. Finally, it was found that activating a competing intuition is effective at debiasing the “light = healthy” intuition.     

物质主义对绿色消费的影响：促进还是抑制?

在物质主义价值观盛行的当今中国社会, 如何推进绿色消费这一举措是值得关注的问题。以往研究对于物质主义与绿色消费的关系得出了矛盾的结论。针对这一现状, 本研究以绿色产品本身的特征(炫耀性/非炫耀性)为切入点, 首先考察物质主义影响绿色消费的边界条件, 即绿色产品炫耀性的调节作用, 然后进一步探究物质主义促进炫耀性绿色消费及抑制非炫耀性绿色消费的心理机制, 最后在此基础上进行自然接触的干预研究, 以期为解决现有研究分歧提供全新的思路, 同时为企业和政府引导绿色消费提供管理建议。     

Exploring consumer status and conspicuous consumption

In seeking to expand an understanding of consumption, this study assesses the relationship between status consumption and conspicuous consumption. Theoretically, the relationship between status consumption and conspicuous consumption is problematic and, therefore, the main focus of this paper examines the theoretical and empirical separation of consumers' status consumption and conspicuous consumption. Data were gathered via a survey of individuals aged between 18 and 25. The findings indicate that status consumption and conspicuous consumption are distinct constructs. Differences in status consumption tendencies between males and females were not found; however, in relation to conspicuous consumption gender differences were found. Status consumption was affected by self‐monitoring and interpersonal influences, but conspicuous consumption was affected only by interpersonal influences. The brands examined also clearly differed in terms of status and conspicuous consumption perceptions. Copyright © 2004 Henry Stewart Publications Ltd.     

Attitudinal and consumption differences among traditional and nontraditional ‘childless’ couple households

This study develops a classification scheme that effectively separates delayed marriage and true childless couples from delayed empty nest couples, newlywed and traditional empty nest couples. Unlike extant traditional and ‘modernised’ life cycle models, this approach separates true childless and delayed marriage childless couple households from their traditional counterparts using the couples' length of marriage and wife's age. It also uses couples' ages at marriage to separate delayed from the traditional empty nest households. The findings clearly indicate that nontraditional ‘childless couples’ differ from their traditional counterparts in underlying values, sex role norms, and attitudes, as well as in food and beverage consumption and major durable acquisition patterns. Implications of this classification scheme for comprehensive life cycle models and future research and managerial applications of these findings are also discussed. Copyright © 2003 Henry Stewart Publications.     

Lay rationalism and inconsistency between predicted experience and decision

Decision‐makers are sometimes depicted as impulsive and overly influenced by ‘hot’, affective factors. The present research suggests that decision‐makers may be too ‘cold’ and overly focus on rationalistic attributes, such as economic values, quantitative specifications, and functions. In support of this proposition, we find a systematic inconsistency between predicted experience and decision. That is, people are more likely to favor a rationalistically‐superior option when they make a decision than when they predict experience. We discuss how this work contributes to research on predicted and decision utilities; we also discuss when decision‐makers overweight hot factors and when they overweight cold factors. Copyright © 2003 John Wiley & Sons, Ltd.