营销领域中包装元素对消费者的影响及其内在作用机制

包装上的元素信息是消费者感知环境刺激的重要来源, 能对消费者决策产生重要影响。包装元素可分为非语言型包装元素和语言型包装元素两类, 它们对消费者有不同的影响。总体而言, 非语言型包装元素主要影响消费者的感知和情感偏好, 而语言型包装元素更多影响消费者的行为倾向和行为结果。同时, 两类包装元素对消费者产生影响的内在机制可从神经生理机制、认知加工机制、自我控制的转移和多感官交互几方面进行讨论。此外, 两类包装元素对消费者的影响还会受到环境特征、产品特征以及消费者个体特征的调节。未来研究可进一步探讨两类包装元素对消费者尴尬情绪、透明包装的选择以及产品评价等结果的影响。     

Sex differences in aggressive behaviour in various strains of mice

Two nonalbino inbred (C57 BL/6 and C3H/He) and one albino strain (Swiss) of mice were compared for female aggression toward intruders: 1 in period of lactation, 2 in nonlactating state and (3) in nonlactating state but previously rubbed with urine of lactating females; and for male aggression toward familiar or unfamiliar opponents. The results showed that resident females of the C57 and Swiss strain vigorously attack lactating intruders introduced into their cages. This effect was mediated by urinary cues emitted by the latter mice. It was also shown that Swiss residents displayed aggression towards nonlactating females, irrespective of their strain. Groups of C57 residents reacted most aggressively towards Swiss females, less aggressively towards C3H intruders, but did not show any aggression towards their own nonlactating conspecifics. In contrast, none of the C3H resident female groups displayed aggression towards intruding females of any category or strain. The results also showed that the males of the three strains displayed little (Swiss and C3H) or no aggression (C57) towards familiar opponents, whereas they directed increased aggressive responses towards unfamiliar ones. Comparisons among the three strains of mice revealed that Swiss males were the most aggressive in either situation. On the other hand, the finding that C3H males showed aggressive responses suggested that male and female aggression are, in this strain, under separate genetic or hormonal control.     

Testing for symmetry in the conditional discriminations of language-trained chimpanzees

If subjects are taught to match Stimulus A to B and then, without further training, match B to A, they have passed a test of symmetry. It has been suggested that non-humans' lack of success on symmetry tests might be overcome by giving them a history of symmetry exemplar training, that is, by directly teaching a large number of conditional relations (e.g., AB, CD, EF,...) and also directly training the "reverse" of these relations (e.g., BA, DC, FE,...). The chimpanzee subjects of the present study, Sherman, Austin, and Lana, had already received extensive symmetry exemplar training as a result of attempts to teach a selection-based language system of lexigrams. The present study systematically subjected 2 of these chimps (Sherman and Lana), for the first time, to standard symmetry tests in controlled conditions. Both chimps failed the tests, even when their correct responses on test trials were reinforced. The findings do not support the exemplar training hypothesis, and cast doubt upon whether the chimps can pass tests of stimulus equivalence.     

On the relationship between locus of control, level of ability and gender

In a sample of Norwegian 14- and 15-year-old students no significant relationship was found between total externality-internality score and level of ability. However, a significant relationship was found between ability and a subscale of locus of control related to degree of belief in the impact of school effort. The analyses of gender differences showed that girls had significantly higher total internal locus of control scores than boys. Boys were, however, significantly more internally oriented than girls on a subscale related to the respondents' general belief in luck, while girls were significantly more internally oriented than boys on a school effort scale. The present study does not support the notion that girls develop an attributional pattern which is more closely related to their abilities while boys may develop a broader attributional pattern.     

A comparison of verbal and tangible stimulus preference assessments

Tangible preference assessments were compared with verbal preference assessments for 6 individuals with mental retardation, behavior disorders, or both. In the tangible assessment, items were placed in front of the participant. In the verbal assessment, participants were asked, “Do you want X or Y?” and the items were not present. The two assessments yielded similar high‐preference items for 4 of the 6 participants. The verbal assessment was typically completed in less time than the tangible assessment.     

Perception of dynamic acoustic patterns by an individual with unilateral verbal auditory agnosia

Previous studies have found that subjects diagnosed with verbal auditory agnosia (VAA) from bilateral brain lesions may experience difficulties at the prephonemic level of acoustic processing. In this case study, we administered a series of speech and nonspeech discrimination tests to an individual with unilateral VAA as a result of left-temporal-lobe damage. The results indicated that the subject's ability to perceive steady-state acoustic stimuli was relatively intact but his ability to perceive dynamic stimuli was drastically reduced. We conclude that this particular aspect of acoustic processing may be a major contributing factor that disables speech perception in subjects with unilateral VAA.     

中小学生认知能力发展水平测验的研究

以皮亚杰的认知发展理论为基础,采用皮亚杰及其学生研究认知发展时的任务为测验题目,编制成测量中小学生认知能力发展水平的测验.通过对2240名中小学生施测,结果表明本测验不仅具有很好的信度和效度,而且也具有适中的难度.然后以一所中学特长班学生为被试,通过对他们进行测量,并将测验结果与同年级普通班学生的认知成绩进行比较,结果存在很明显的差异.最后对中小学生认知能力发展水平测量问题进行了探讨.     

The Relations Among Maternal Depression,Maternal Criticism,and Adolescents’ Externalizing and Internalizing Symptoms

This study examined the relations between maternal criticism and externalizing and internalizing symptoms in adolescents who varied in their risk for psychopathology. Both maternal-effects and child-effects models were examined. The sample consisted of 194 adolescents (mean age = 11.8~years) and their mothers; 146 mothers had a history of depressive disorders and 48 did not. When adolescents were in 6th and 8th grade, maternal criticism was measured with the five-minute speech sample and adolescents symptoms were assessed with the Child Behavior Checklist. Maternal criticism was significantly associated with both adolescents externalizing and internalizing symptoms, beyond the contribution of the chronicity/severity of mothers depression history. Maternal criticism did not mediate the relation between maternal depression and adolescent symptoms. In contrast, adolescent externalizing behaviors mediated the relation between chronicity/severity of maternal depression history and maternal criticism in 6th grade. Prospective analyses showed that adolescents externalizing symptoms in 6th grade significantly predicted maternal criticism in 8th grade, controlling for maternal depression history and prior maternal criticism. Results are discussed in terms of the importance of examining child-effects models in studies of maternal criticism.     

Verbal Abilities in Low and Highly Proficient Bilinguals

The study investigated native language verbal skills among low and highly proficient bilinguals, using the WISC III verbal subtests. Highly proficient bilinguals showed a superiority for almost all verbal subtests. This finding lends support to Threshold Theory which maintains that bilinguals need to achieve high levels of linguistic proficiency before bilingualism can promote cognitive development. Our study also shows that verbal ability underlying proficiency in the native language can be generalized to a foreign language, revealing a causal connection between native and foreign language learning.