颜色偏好研究进展

颜色偏好是人在心理上所喜爱或偏好的颜色。人们对抽象颜色、具体物色都会表现出偏好;性格、性别、年龄、文化等因素会影响颜色偏好。以往研究者在研究内容、研究材料、研究条件尚存不足,这正是今后研究的方向。     

Acquired flavour preferences: Contextual control of adaptation-level effects

This experiment investigated the role of context in the expression of conditioned flavour preferences. Rats were trained on a mixture of almond and sucrose and were then given intermixed exposures to almond in one context (Context A) and to sucrose in a second context (Context S). Finally, choice tests were given in both contexts, with one group given almond-versus-water tests and the other almond + sucrose-versus-sucrose tests. Preference for almond over water was greater in Context A than in Context S. Conversely, preference for almond + sucrose over sucrose was greater in Context S than in Context A. These results suggest that the perceived sweetness of a flavour depends on the context in which it is presented and confirm that expression of a flavour preference depends on the type of test employed.     

A New Representation Theorem for Contranegative Deontic Logic

The logic of an ought operator O is contranegative with respect to an underlying preference relation if it satisfies the property Op & (¬p)(¬q) Oq. Here the condition that is interpolative ((p (pq) q) (q (pq) p)) is shown to be necessary and sufficient for all -contranegative preference relations to satisfy the plausible deontic postulates agglomeration (Op & OqO(p&q)) and disjunctive division (O(p&q) Op Oq).     

Earning and obtaining reinforcers under concurrent interval scheduling

Contingencies of reinforcement specify how reinforcers are earned and how they are obtained. Ratio contingencies specify the number of responses that earn a reinforcer, and the response satisfying the ratio requirement obtains the earned reinforcer. Simple interval schedules specify that a certain time earns a reinforcer, which is obtained by the first response after the interval. The earning of reinforcers has been overlooked, perhaps because simple schedules confound the rates of earning reinforcers with the rates of obtaining reinforcers. In concurrent variable-interval schedules, however, spending time at one alternative earns reinforcers not only at that alternative, but at the other alternative as well. Reinforcers earned for delivery at the other alternative are obtained after changing over. Thus the rates of earning reinforcers are not confounded with the rate of obtaining reinforcers, but the rates of earning reinforcers are the same at both alternatives, which masks their possibly differing effects on preference. Two experiments examined the separate effects of earning reinforcers and of obtaining reinforcers on preference by using concurrent interval schedules composed of two pairs of stay and switch schedules (MacDonall, 2000). In both experiments, the generalized matching law, which is based on rates of obtaining reinforcers, described responding only when rates of earning reinforcers were the same at each alternative. An equation that included both the ratio of the rates of obtaining reinforcers and the ratio of the rates of earning reinforcers described the results from all conditions from each experiment.     

Evolutionary preference/utility functions: A dynamic perspective

The collection of repeated measures in psychological research is one of the most common data collection formats employed in survey and experimental research. The behavioral decision theory literature documents the existence of the dynamic evolution of preferences that occur over time and experience due to learning, exposure to additional information, fatigue, cognitive storage limitations, etc. We introduce a Bayesian dynamic linear methodology employing an empirical Bayes estimation framework that permits the detection and modeling of such potential changes to the underlying preference utility structure of the respondent. An illustration of revealed stated preference analysis (i.e., conjoint analysis) is given involving students’ preferences for apartments and their underlying attributes and features. We also present the results of several simulations demonstrating the ability of the proposed procedure to recover a variety of different sources of dynamics that may surface with preference elicitation over repeated sequential measurement. Finally, directions for future research are discussed.The authors wish to acknowledge and thank the Editor, the Associate Editor, and two anonymous reviewers for their constructive and insightful comments. Duncan K.H. Fong’s work was sponsored in part by a research grant from the Smeal College.This revised article was published online in August 2005 with the PDF paginated correctly.     

Parental Preference for Sex of Newborn as Reflected in Positive Affect in Birth Announcements

Content analysis of birth announcements was used as a method to investigate parental preference for the sex of newborns in Canada. The expression of positive affect (happiness and pride) in birth announcements was examined to determine whether parents express these emotions differently as a function of the sex of newborn. The findings suggest that parents express relatively more pride at the birth of boys than girls, whereas the opposite results were found for happiness. Parents seem unconsciously to categorize boys and girls into two distinct motivational systems: status and attachment, which are related to pride and happiness, respectively. This distinction may influence parents perception of their childs worth and their subsequent investment in their childs development.     

Effects of Interspersing Rate on Student Preferences for Mathematics Assignments

This study investigated the extent to which interspersing effects are consistent with the effects of reinforcement on predicting students preferences for mathematics assignments. Students were exposed to 4 pairs of assignments. Each assignment pair contained a control assignment with 15 problems requiring multiplication of a three digit number by a two digit number, and an experimental assignment consisting of 15 similar multiplication problems plus additional brief one-digit by one-digit multiplication problems interspersed at four different rates (i.e., no interspersing, every other, every third, or every fifth problem) across assignment pairs. Performance data were collected for accuracy, total problem completion rate and target problem completion rate. In addition to performance data, students were asked to rate each assignment with regard to relative difficulty, time, effort to complete, and preference between assignments for homework. Results suggest that although interspersing rates do not affect accuracy, they do affect problem completion rate, and student preferences for academic assignments. Discussion focuses on interspersing rate and schedules of reinforcement with emphasis on both applied and theoretical implications.     

Effects of stimulus variation on the reinforcing capability of nonpreferred stimuli

We examined the effects of stimulus (reinforcer) variation in several different contexts. In Study 1, we identified high-quality (HQ) and low-quality (LQ) stimuli based on results of a paired-stimulus assessment and examined their effects when available under concurrent-reinforcement schedules for 8 participants. No participants showed preference for the LQ stimuli when compared singly or in a varied arrangement to the HQ stimulus. In Study 2, we identified nonpreferred (NP) stimuli based on results of a single-stimulus assessment and examined their effects when available under single-reinforcement schedules for 3 participants. Results of Study 2 were mixed. One participant's data indicated that the varied presentation of NP stimuli produced a modest improvement in performance over that observed when the stimuli were presented singly. By contrast, a second participant's data showed no facilitative effect for the varied delivery of NP stimuli and that the inclusion of an HQ stimulus in the varied arrangement obscured the reinforcing effects of the HQ stimulus. The 3rd participant's data showed no effect for the varied delivery of NP stimuli but an apparent facilitative effect when an HQ stimulus was included in the varied arrangement, which was attributable solely to the presence of the HQ stimulus.     

The role of stimulus ambiguity and movement in spatial navigation: a multiple memory systems analysis of location discrimination

This paper reviews recent findings about how rats navigate by learning to discriminate among locations. The assumption underlying the experiments and their interpretation is that the information required to do this is learned by three independent, parallel memory systems. One system processes cognitive information (or "knowledge"), a second system processes reinforced stimulus-response associations and a third processes Pavlovian conditioned responses in the form of stimulus-affect associations. The information stored in each system produces behavior that, in some cases, results in a location discrimination. The present experiments focus on three factors that influence what each system learns and whether the resulting memory produces behavior that results in a location discrimination. One factor is whether the locations to be discriminated can be identified by unique, unambiguous stimuli or whether they are ambiguously associated with the same stimuli. The second factor is whether the stimuli are observed passively or whether the rats move among them, voluntarily or involuntarily. The third factor is whether or not the rats perform specific reinforced responses in the presence of the stimuli. Instances of co-operative behavioral outputs from memory systems that facilitate location discriminations and of competitive outputs that impede discriminations are described.     

Treatment efficacy of noncontingent reinforcement during brief and extended application

We evaluated the long-term therapeutic effects of noncontingent reinforcement (NCR). In Experiment 1, NCR effects were examined with 2 participants' arbitrary responses; in Experiment 2, NCR was used as treatment with 3 participants whose self-injurious behavior (SIB) was maintained by automatic reinforcement. In both experiments, NCR consisted of continuous access to a highly preferred leisure item and was implemented initially during 10-min and later during 120-min sessions. Varied reinforcers (leisure items) were subsequently introduced during 120-min sessions to determine if treatment effects might be extended. Finally (Experiment 2 only), NCR was implemented throughout the day in participants' homes. Results of Experiments 1 and 2 showed that reinforcers obtained through object manipulation can compete with those obtained automatically by engaging in SIB during brief NCR sessions. However, data from the 120-min sessions indicated that satiation to a specific leisure item might occur over periods of time more typical of those during which treatment would be implemented. Access to a variety of highly preferred leisure items extended the effectiveness of NCR for some individuals. When NCR was implemented throughout the day (Experiment 2), therapeutic effects were shown to be maintained for up to 1 year.