Small wonders of the Indian market

Heavy competition in India in almost all product categories, due to diversification by large and medium companies and increased entry of multinationals, has restricted the growth of domestic companies. Previously, large companies enjoyed high profit margins by targeting premium priced products in the upper strata of Indian society. High levels of competition from equally reputed brands have not only decreased the companies' market share but also created price wars, reducing profit margins and limiting market growth. This has motivated companies to consider the lower classes and the rural segments, which they had previously ignored. By targeting these segments with products in small packs at lower price points, companies have experienced great success. At the same time, small packs also pose some challenges for the companies. This paper explains the importance of small packs for market expansion in various product categories within the Indian market, drawing on several examples to support the views of the authors. Copyright © 2004 Henry Stewart Publications.     

论《易经》的英译与世界传播

翻译是人类交流与传播史上最古老最复杂的文化现象,从17世纪以来,世界上各种语言和风格的不同<易经>翻译版本就层出不穷.<易经>英语翻译对世界影响重大,但长期以来存在多方面的有待解决的问题.本论旨在通过探讨<易经>英译的相关问题以寻找在新世纪全球化语境下<易经>翻译的改进与<易经>世界传播的新思路.     

癌症化疗患者护患沟通环节流程化模式初探

在癌症化疗患者的整体护理中,护患沟通较之躯体护理更具挑战性,表现为沟通难做、效果难评、学生难带、绩效难考。作者尝试一种模式,把护患沟通的各环节工作流程化、任务表格化,即首先按精心设计的流程及内容完成针对性调查,找出影响与患者沟通的有关因素及患者最为关注的问题,针对性地运用各种沟通技巧逐一沟通,实现护患沟通的个体化和差异化,同时使护患沟通环节工作有模式、效果有评价、教学有路径、考核有标准。     

想象未来的认知加工成分及其脑网络

合理预期和想象未来事件或场景, 有利于个体做出适应性反应, 促进生存与发展。近年来, 研究者对想象未来的认知加工成分和神经机制进行了深入探讨, 提出了想象未来的相关概念和理论。我们首先概述了想象未来实验常用的思维采样范式和词语-线索范式, 接着介绍了想象未来的自我参照加工、心理场景构建等认知加工成分。此外, 特别介绍了想象未来的默认网络模型以及与之相关的其他大尺度脑网络, 并进一步提出了想象未来的脑网络研究框架。未来的研究可从想象未来的动态脑网络、复杂脑网络以及与疾病的关系等角度入手, 深入探究想象未来的神经机制。     

Testing boundary conditions for the conjunction fallacy: effects of response mode, conceptual focus, and problem type

Two experiments used within-subject designs to examine how conjunction errors depend on the use of (1) choice versus estimation tasks, (2) probability versus frequency language, and (3) conjunctions of two likely events versus conjunctions of likely and unlikely events. All problems included a three-option format verified to minimize misinterpretation of the base event. In both experiments, conjunction errors were reduced when likely events were conjoined. Conjunction errors were also reduced for estimations compared with choices, with this reduction greater for likely conjuncts, an interaction effect. Shifting conceptual focus from probabilities to frequencies did not affect conjunction error rates. Analyses of numerical estimates for a subset of the problems provided support for the use of three general models by participants for generating estimates. Strikingly, the order in which the two tasks were carried out did not affect the pattern of results, supporting the idea that the mode of responding strongly determines the mode of thinking about conjunctions and hence the occurrence of the conjunction fallacy. These findings were evaluated in terms of implications for rationality of human judgment and reasoning.     

大学生英语学习策略使用特点及发展趋势研究

采用自编问卷对493名不同背景大学生英语学习策略的调查发现,大学生内隐学习策略显著低于外显策略,表明我国大学生英语学习以外显为主;外显策略中,社会/情感策略水平最高,而元认知策略水平最低;英语学习策略的使用在性别、英语学习难易程度的主观判断以及学业成就水平等因素上呈现出明显的差异性特点,女生的策略使用率总体高于男生,英语学习成就越高以及英语学习认知越积极的学生学习策略使用率越高;大学生英语学习策略的发展呈V型趋势,在大三低至谷底,男生的策略波动幅度显著大于女生。     

新型农村合作医疗中的道德风险及防范

以“新乡模式”为例对商业保险公司参与承办新型农村合作医疗进行了有益的探索。对商业保险公司利益激励不足致使其参与新农舍的积极性不高,而激励不足主要是源于制度不足导致对新农合中的道德风险约束无力。探讨了对道德风险的防范措施。     

Expected consequences of anger‐related behaviours

In a study with 140 participants (66 men, 74 women), we investigated behaviour outcome expectancies (cognitive, affective and relational) regarding a broad group of anger‐related behaviours (e.g. hit someone, run away). Results of a three‐mode component analysis indicated that behaviour outcome expectancies vary considerably, depending on the behaviour (aggressive versus nonaggressive ones), the consequence (consequences related to the self versus consequences for the anger) and the individual. The findings are discussed in the context of catharsis theory, emotion regulation and functionalistic accounts of emotion‐related behaviour. Copyright © 2006 John Wiley & Sons, Ltd.     

辩证思维方式与中国古典建筑审美特征

辩证思维方式是中国古代哲学思维方式之一,它深刻地影响了中国古典建筑审美特征的形成,使其在有无相生、虚实相资,中庸为道、和美为贵,情理并重、礼乐相成三个方面体现出中国传统文化的特色。     

男科临床工作中的人文关怀

随着现代医学模式的转化和男科学诊治技术的发展,在男科临床工作中应该注重树立人文关怀理念和强化人性化服务意识。实施人文关怀的方法包括：重视心理应激,应用心理疗法;关注患者生活,有效预防疾病;营造人文环境,提供人性化服务;遵循最优化原则,做到适度医疗;关心老年人健康,关注社会特殊群体。在男科临床工作中应提高人文关怀的自觉性。