出声阅读和默读之间的差异

阅读有两种基本模式：默读和出声阅读。文章从三个方面总结了两种阅读模式差异的研究成果：(1)不同阅读模式下阅读的行为差异; (2)不同阅读模式下阅读的认知机制差异; (3)不同阅读模式下阅读的脑机制差异。在此基础上, 文章提出了未来研究需要解决的问题：(1)出声阅读向默读转变的具体阶段; (2)两种阅读模式发展过程中眼动行为的差异; (3)语音和背景音乐对两种阅读模式下阅读的影响; (4)两种阅读模式下儿童的脑机制差异等。     

注意控制定势和线索类型在注意捕获中的作用

采用前线索范式, 通过3个实验考察了注意控制定势和线索类型在注意捕获中的作用。实验1要求被试搜索颜色奇异项目标或突现目标, 涉及较弱的注意控制定势, 结果表明, 突现线索在作为匹配线索和不匹配线索时都能捕获注意, 而颜色奇异项线索只有在作为匹配线索时才能捕获注意。实验2要求被试搜索具体特征的红色或白色目标, 使被试建立较强的特征搜索定势, 结果表明, 颜色奇异项线索和突现线索在作为匹配线索时都能捕获注意, 但是在不匹配条件下, 颜色奇异项线索被抑制了, 而突现线索不能捕获注意; 实验3采取go/no-go范式, 要求被试对红色目标进行反应, 对白色目标进行抑制, 并通过设置不同的线索-目标时间间隔来进一步考察注意捕获的机制, 结果表明, 在600 ms间隔下, no-go突现线索被抑制, 而对于go颜色奇异项线索来说, 随着时间间隔的增加, 注意捕获效应减少。结果与相倚捕获假说和抑制独立捕获假说不符, 支持注意转移假说：自上而下的注意控制定势通过把注意从和目标不匹配的特征位置转移发挥作用; 颜色奇异项线索和突现线索的注意捕获机制相同, 但是突现线索相对于颜色奇异项线索来说, 在与目标不匹配的条件下, 更容易捕获注意, 更难被抑制。     

香气在营销中的应用

香气营销是一种基于嗅觉与情绪、记忆、行为决策之间关系的体验式营销模式。近年来, 心理学家和营销专家对香气营销的关注主要集中于对其理论依据、营销效果、与其他因素交互作用等方面的研究, 证实怡人的香气可显著延长顾客的店内停留时间, 提高产品评估, 加强品牌记忆。未来香气营销的研究应更关注嗅觉心理反应的差异性对营销效果的影响。     

关于儿科学向儿童保健方面发展的哲学思考

随着医学模式的转变,儿科学的发展将面临很大的挑战,从传统的、单一的临床诊治过渡到以含多学科领域的儿童预防保健为主,这不仅是一种发展趋势,而且为儿科学发展的前景拓宽领域,同时也要求儿科医师必顺转变思雏模式,用辩证的观点解决在临床工作中遇到的问题.因此,培养和提高儿科医生的辩证思维能力尤为重要.     

Do you really want to understand your customer?

On the surface, ‘consumer understanding’ seems like a Motherhood and Apple Pie ‘good’ that no one could sensibly object to. In fact, our whole approach to consumer understanding – how we go about achieving it, for what purposes – masks a seller‐centric, command and control ideology of marketing. Successful companies are breaking free of this ideology, and reinventing market research in the process. Copyright © 2002 Henry Stewart Publications Ltd.     

材料的呈现方式对大学生分类活动影响的研究

以60名视力、智力均正常的大学生为被试,采用维度特征互不相同的三套图片材料和三种材料呈现方式,以被试分类的结果和解释的理由为依据,用一维特征分类、整体相似性分类、两阶段策略分类和其他分类等作为因变量指标,采用不完全被试内设计进行实验。用SPSS 8．0 for windows对实验结果进行处理。结果：在A方式下,被试倾向于按材料的一维特征分类;在B方式下,被试倾向于按材料的整体相似性分类;在C方式下,被试倾向于按两阶段策略分类。     

客体特征统计属性表征机制的特异性

通过两个实验就视觉系统能否像计算平均数那样高效地计算其他统计量的问题进行了探讨。实验—保持—组圆的平均大小不变而改变众数,考察平均数估计是否受众数变化的影响;实验二采用与实验一相同的刺激,直接考察被试估计众数的绩效。结果发现：（1）对平均数的估计不受总体众数变化的影响;（2）对众数的估计往往不如对平均数的估计准确,估计值受平均数变化的影响;（3）在估计众数的任务中,被试成绩受总体极大值的影响。上述结果表明,视觉系统不存在针对众数的自动化加工机制。根据本实验的结果可以进一步推测,视觉系统并非对所有统计量都可做高效加工,而可能存在针对平均数的特异加工机制。     

BRAND PLACEMENT AND CONSUMER CHOICE: AN IN‐STORE EXPERIMENT

An in‐store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.     

OAKESHOTTIAN MODES AT THE CROSSROADS OF THE EVOLUTION DEBATES

I examine Michael Oakeshott's theory of modes of experience in light of today's evolution debates and argue that in much of our current debate science and religion irrelevantly attack each other or, less commonly but still irrelevantly, seek out support from the other. An analysis of Oakeshott's idea of religion finds links between his early holistic theory of the state, his individualistic account of religious sensibility, and his theory of political, moral, and religious authority. Such analysis shows that a modern individualistic theory of the state need not be barrenly secular and suggests that a religious sensibility need not be translated into an overmastering desire to use state power to pursue moral or spiritual ends in politics. Finally, Oakeshott's vision of a civil conversation, as both a metaphor for Western civilization and as a quasi-ethical ideal, shows us how we might balance the recognition of diverse modal truths, the pursuit of singular religious or philosophic truth, and a free political order.     

EXTENDING THE CONCEPT OF SOCIAL VALIDITY: BEHAVIOR ANALYSIS FOR DISEASE PREVENTION AND HEALTH PROMOTION

A broader definition of social validity is proposed wherein a socially valid behavior-change intervention is directed to a problem of verifiable importance, the intervention is valued and used appropriately by designated target groups, and the intervention as used has sufficient behavioral impact to substantially reduce the probability of the problem's occurrence in target populations. The verifiable importance of a problem is based on epidemiological data, and the value and appropriate use of an intervention are enhanced through the use of conceptual frameworks for social marketing and behavior change and considerable formative and pilot research. Behavioral impact is assessed through efficacy and effectiveness studies. Thus, the social validity of a behavior-change intervention is established through a number of interactive, a priori steps. This approach to defining social validity is related to critical analysis and intervention issues including individual and population perspectives and “top-down” and “bottom-up” approaches to intervention design. This broader definition of social validity is illustrated by a project to reduce the risk of HIV infection among adolescents. Although the various steps involved in creating socially valid interventions can be complicated, time-consuming, and expensive, following all the steps can result in interventions capable of improving a nation's health.