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Heavy competition in India in almost all product categories, due to diversification by large and medium companies and increased entry of multinationals, has restricted the growth of domestic companies. Previously, large companies enjoyed high profit margins by targeting premium priced products in the upper strata of Indian society. High levels of competition from equally reputed brands have not only decreased the companies' market share but also created price wars, reducing profit margins and limiting market growth. This has motivated companies to consider the lower classes and the rural segments, which they had previously ignored. By targeting these segments with products in small packs at lower price points, companies have experienced great success. At the same time, small packs also pose some challenges for the companies. This paper explains the importance of small packs for market expansion in various product categories within the Indian market, drawing on several examples to support the views of the authors. Copyright © 2004 Henry Stewart Publications. 相似文献
94.
领导者情感能够影响下属个体绩效和团队整体绩效, 但作用机制尚不清晰。基于情感事件理论和情绪传染理论, 在个体层面上, 领导者情感通过情绪传染和领导者行为两条路径影响下属情感, 进而影响下属绩效和工作态度。其次在团队层面上, 个体情感通过情绪传染和交叉影响形成团队情感基调, 通过影响团队过程, 进而影响团队绩效。最后, 文章提出领导者情感的跨层整合模型, 并对未来研究方向进行讨论。 相似文献
95.
Eric J. Mitnick 《Ethical Theory and Moral Practice》2004,7(2):163-177
Political theorists, increasingly, are realizing the virtues of contextuality to conceptual analysis. Just as theory may provide useful standards for the assessment of political practices, so may application of theoretical constructs within particular contexts provide a critical corrective to theory. This essay relates work undertaken within sociolegal studies applying a constitutive methodology to such efforts to contextualize political theorizing. The essay describes how the emphasis placed by constitutive theory on locality and meaning entails a contextual analysis. The essay then demonstrates how a constitutive and contextual approach can enhance our understanding of the moral issues surrounding differentiated citizenship policy. While the most obvious cost associated with differentiated citizenship policy is a loss in formal equality, a contextual assessment demonstrates the prospect of an even deeper, though ultimately contingent, moral loss in self-invention. 相似文献
96.
群际威胁的分类及其对群体偏见的影响 总被引:1,自引:0,他引:1
群际威胁是指在社会群体情境中,一个群体所具有的资源、信念和价值观等各种特征对另一个群体的存在、发展和目标产生的威胁。这种感知到的威胁会导致人们对外群体产生消极的态度和行为。根据群际威胁的理论来源和内容可以将群际威胁分为现实威胁、文化威胁和认同威胁三类。目前群际威胁对群体偏见影响的理论模型已从最初的单一模型发展到各类威胁共同作用的整合模型。未来的研究应将重点放在对各类威胁间相互关系的探究、群际威胁与群体偏见关系模型的修正和补充,以及发展适合中国本土情况的群际理论上 相似文献
97.
群体过程由各种行动和行为反应组成,具有动态性和复杂性。以往研究根据群体均衡理论、功能观点或时间理论等分别开发了各种基于研究者视角的群体互动过程观察分析系统。但很多研究结论并不一致,主要原因在于各个分析系统的关注点不同。本研究从信效度、理论基础、分析对象以及编码难易等角度总结了各个系统的优点和不足,并进一步提出未来研究可能的方向:构建适当的群体决策动态实验任务、明确群体过程作用机制、以及开发运用于实践的群体互动过程分析系统。 相似文献
98.
Mark F. Ettin 《Group》2001,25(4):253-298
There is a reconsideration and renaissance of interest in expanded conceptions of unconscious processes as they affect individuals and groups (Grotstein, 1999). Recent focus on social unconscious (Hopper, 1996) and cultural unconscious processes (Henderson, 1988) and the nature of intersubjectivity (Harwood and Pines, 1998) raise questions about the location of group analysis. This paper considers the deep structure of group life by examining four functions of the unconscious: repressive, conservative, creative, and mythopoetic (Ellenberger, 1970). On an individual level of analysis, these functions are equated respectively with formative ideas about the: personal–subjective, social–political, intersubjective–cultural and collective–objective unconscious. Group level analogs, as they develop and affect groups and their members, are explored as synthetic, shared, symbolicy and synchronous unconscious processes. 相似文献
99.
Louisa R. Livingston 《Group》2001,25(1-2):59-73
This paper examines transferences toward the male/female co-therapists within a developmental context, using concepts from self psychology, intersubjectivity, and infant research. In addition, it proposes that some individuals have selfobject needs specifically related to the parental unit, so triadic relationships can influence one's development. Clinical examples elucidate the repetitive and selfobject dimensions of the transferences within the intersubjective field formed by the triad of a patient and the male and female co-therapists. 相似文献
100.
领导班子成员气质类型相融度研究 总被引:1,自引:0,他引:1
采用安菲莫夫气质量表测量了19个市级企事业单位97名局级党政领导班子成员的气质类型。在对和谐领导班子和矛盾冲突领导班子成员的气质类型的分析结果表明:(1)局级领导班子成员的气质类型分别为多血质和黏液质混合型、多血质类型、多血质与胆汁质混合型;(2)和谐领导班子成员的气质类型与矛盾冲突领导班子成员的气质类型之间具有显著性差异;(3)企业单位主要领导成员的气质类型与事业单位主要领导成员的气质类型之间存在显著性差异。 相似文献