Multiple endorsers and multiple endorsements: The influence of message repetition,source congruence and involvement on brand attitudes

This paper investigates the effects of source congruence on brand attitudes in two situations: multiple brand endorsements by one celebrity and multiple celebrity endorsers of one brand. Under low involvement conditions, brand attitudes become more negative as a celebrity endorses multiple brands and more favorable with multiple endorsers. In high involvement conditions, strong source congruence overrides the negative effect of multiple brands, and the positive effect of multiple endorsers is found only with strong congruence. We interpret these results as suggestive of a frequency knowledge cue that dominates under low involvement but is non-diagnostic in high involvement scenarios.     

Bidirectional Associations Among Sensitive Parenting,Language Development,and Social Competence

Rapid changes in language skills and social competence, both of which are linked to sensitive parenting, characterize early childhood. The present study examines bidirectional associations among mothers' sensitive parenting and children's language skills and social competence from 24 to 36 months in a community sample of 174 families. In addition, this study examines how these developmental pathways vary by child sex. Findings indicate stability across time in sensitive parenting, expressive language skills, and social competence, as well as positive main effects of sensitive parenting on expressive and receptive language skills for girls and boys. We find mixed evidence over time of reciprocal links between social competence and sensitive parenting. Further, boys' receptive language skills at 24 months uniquely contribute to increases in mothers' observed sensitive parenting from 24 to 36 months. These findings highlight the utility of applying transactional frameworks to the study of sex‐based differences in early developmental processes. Copyright © 2012 John Wiley & Sons, Ltd.     

免费师范生教师职业认同量表的编制

鉴于免费师范生的特殊性,有必要对其教师职业认同进行科学研究。本研究在前期调研与访谈的基础上,对北京某高校284名免费师范生进行问卷测试,编制了《免费师范生教师职业认同量表》,并重新选取168名免费师范生施测,采用验证性因素分析技术对量表进行结构检验。研究结果表明：（1）免费师范生的教师职业认同感包括内在价值认同、外在价值认同、意志行为认同三个维度;（2）免费师范生教师职业认同量表具有良好的信、效度。     

Processes of Social Influence on Sampling Behavior: The Effect of Other's Positive Attitude and Receiver's Prior Experience

Studies about attitude formation have pointed out the importance of sampling behavior. When thinking about actual social interaction scenes, it may be better to consider them as attitude-updating processes between those who have already formed attitudes based on some experience. Sixty-five participants took part in the experiment, in which the other's positive attitude and the participant's own prior experience were manipulated. After participants had been presented five types of puzzles (experience: direct vs. indirect), which had been made to improve analytic ability, their attitudes towards the puzzles were measured (“pre attitude”). They were shown the other's positive attitude (inconsistent vs. consistent), and they were given 10 min of free time before “testing on their analytic ability.” The amount of time spent on each puzzle was recorded to index sampling behavior and the attitudes towards the puzzles were measured after the free time (“post attitude”). The results of analyses showed that the other's positive attitude increased sampling behavior when the participant's attitude was positive (first-ranked) and negative (fifth-ranked), and that prior experience and sampling contributed to attitude change for the first-ranked puzzle. Those who had had direct experience and those who had spent more time sampling this puzzle tended to maintain their previous positive attitude. The potential boundary conditions of social influence on sampling behavior are discussed.     

Does a prosocial attitude reduce risky driving behaviour under time pressure?

Time pressure could make drivers exhibit more risky driving behaviour. Attitudes can influence people’s behaviours, but few studies have explored the influence of prosocial attitudes on driving behaviour. The purpose of this study was to explore the influence of prosocial attitudes on driving behaviour under time pressure. A 2 (high/low prosocial attitude) *2 (present/no time pressure) mixed design was used to investigate the interaction between prosocial attitude and time pressure on driving behaviour. Prosocial attitudes and time pressure have a significant main effect on driving behaviour. Drivers with high prosocial attitudes made lane changes at a greater distance from pedestrians and decelerated to a greater degree than drivers with low prosocial attitudes when interacting with pedestrians. Under time pressure, people drive faster and accelerate more quickly. Specifically, we found an interaction between time pressure and prosocial attitudes on driving behaviour. Drivers with low prosocial attitudes showed higher speeds than drivers with high prosocial attitudes under the time pressure scenario on foggy roads. The results showed that high prosocial attitudes lead to friendly interactions with pedestrians and careful driving in specific situations, even under time pressure. The present study not only expands the research on driving behaviour and attitude but can also provide some data support and guidance for driver selection and training.     

学前儿童睡眠问题与语言障碍的关系

睡眠是个体身心健康发展的重要保障。学前期的睡眠问题可能会对儿童的行为、认知、语言和健康等诸多方面产生负面影响。研究表明, 睡眠呼吸障碍、夜间睡眠不足以及入睡困难等睡眠问题是学前儿童语言障碍的潜在威胁性因素。学者们提出了睡眠记忆巩固假说、警觉性假说和突触稳态假说来解释睡眠问题影响学前儿童语言发展的内在机制。这些研究结果为语言障碍的早期干预提供了一种新思路, 即通过行为干预、药物治疗、手术治疗和游戏干预等睡眠问题干预方式来提高学前儿童的语言能力。未来的研究可以进一步深入分析睡眠问题与语言障碍相关联的内在机制, 了解不同年龄段儿童睡眠问题与语言能力的关系, 以及探究融合教育背景下有效的游戏干预方式。     

Process‐orientated psychoanalytic work in initial interviews and the importance of the opening scene

From the very first moment of the initial interview to the end of a long course of psychoanalysis, the unconscious exchange between analysand and analyst, and the analysis of the relationship between transference and countertransference, are at the heart of psychoanalytic work. Drawing on initial interviews with a psychosomatically and depressively ill student, a psychoanalytic understanding of initial encounters is worked out. The opening scene of the first interview already condenses the central psychopathology – a clinging to the primary object because it was never securely experienced as present by the patient. The author outlines the development of some psychoanalytic theories concerning the initial interview and demonstrates their specific importance as background knowledge for the clinical situation in the following domains: the ‘diagnostic position’, the ‘therapeutic position’, the ‘opening scene’, the ‘countertransference’ and the ‘analyst's free‐floating introspectiveness’. More recent investigations refer to ‘process qualities’ of the analytic relationship, such as ‘synchronization’ and ‘self‐efficacy’. The latter seeks to describe after how much time between the interview sessions constructive or destructive inner processes gain ground in the patient and what significance this may have for the decision about the treatment that follows. All these factors combined can lead to establishing a differential process‐orientated indication that also takes account of the fact that being confronted with the fear of unconscious processes of exchange is specific to the psychoanalytic profession.     

Teaching letter sounds to kindergarten English language learners using incremental rehearsal

Proficiency in letter–sound correspondence is important for decoding connected text. This study examined the effects of an evidence-based intervention, incremental rehearsal (IR), on the letter–sound expression of three kindergarten English language learners (ELLs) performing below the district benchmark for letter–sound fluency. Participants were native speakers of Hmong, Spanish, and Polish. A multiple-baseline design across sets of unknown letter sounds was used to evaluate the effects of IR on letter–sound expression. Visual analysis of the data showed an increase in level and trend when IR was introduced in each phase. Percentage of all non-overlapping data (PAND) ranged from 95% to 100%. All participants exceeded expected growth and reached the spring district benchmark for letter–sound fluency. Results suggest that IR is a promising intervention for increasing letter–sound expression for ELLs who evidence delays in acquiring letter sounds.