Consuming Male Identities: Masculinities,Gender Relations and Alcohol Consumption in Aotearoa New Zealand

The excessive and public consumption of alcohol with other men has been a traditional indication of manliness in Western cultures for many years. However, over the last two decades, this association has been eroded, in part through increased consumption by women. Within the gender‐relational context of this increase, we empirically explore ways in which particular (friendship) groups of young men and women (re)construct masculine identities. The male participants demonstrated greater discursive flexibility in enacting their gender identities through alcohol consumption compared with earlier NZ research although also greater constraints on change compared with more recent UK research. A minority of men constructed themselves as atypical in that they did not like rugby, beer or consuming vast quantities of alcohol. These men were all in professional occupations, and we speculate that their social class and financial status may enable them to negotiate alternative demonstrations of masculinity. We conclude that these findings could be explicated through an examination of national gendered identities that arose out of a pioneer culture, and the commodification of gender identities through alcohol consumption. Copyright © 2011 John Wiley & Sons, Ltd.     

The moderating role of emotional differentiation on satiation

People tend to like experiences less the more they repeat them, a process commonly referred to as satiation. Despite an increasing interest in satiation among consumer researchers, we still know very little about the role that emotions play in the process. Through a series of three experiments, we show paradoxically that when individuals differentiate between the positive and negative emotions that arise during repeated consumption, they satiate at a slower rate. We show that a cognitive re‐appraisal process drives this emotional differentiation effect, whereby, when individuals focus on negative emotions they exhibit increased enjoyment of repeated consumption sequences. We demonstrate these effects for both trait and state emotional differentiation and across both continued and repeated consumption contexts. Theoretical implications of these findings for satiation, emotional differentiation, and emotion regulation literatures are then discussed.     

The impact of different product formats on inaction inertia

ABSTRACT

The inaction inertia effect describes situations in which a person rejects an opportunity after having forgone a relatively superior opportunity. This study explores whether product format (hedonic vs. utilitarian) affects the inaction inertia effect. The authors build on previous findings that show comparisons of utilitarian benefits are easier than hedonic benefits, and hedonic consumption (vs. utilitarian consumption) usually generates greater pleasure. The authors propose that people show higher inaction inertia after they have missed a superior utilitarian consumption opportunity than after they have missed a superior hedonic consumption opportunity. This prediction was tested and supported in three different experiments. Moreover, the authors found that differences in comparability between products, rather than the hedonic pleasure, explain differences in inaction inertia effects. These findings contribute to the inaction inertia literature and marketing practice.     

Mother–Infant Joint Attention and Sharing: Relations to Disorganized Attachment and Maternal Disrupted Communication

The normative development of infant shared attention has been studied extensively, but few studies have examined the impact of disorganized attachment and disturbed maternal caregiving on mother–infant shared attention. The authors examined both maternal initiations of joint attention and infants’ responses to those initiations during the reunion episodes of the Strange Situation Procedure at 12 and 18 months of infant age. The mothers' initiations of joint attention and three forms of infant response, including shunning, simple joint attention, and sharing attention, were examined in relation to infant disorganized attachment and maternal disrupted communication. Mothers who were disrupted in communication with their infants at 18 months initiated fewer bids for joint attention at 12 months, and, at 18 months, mothers of infants classified disorganized initiated fewer bids. However, the infant' responses were unrelated to either the infant' or the mother' disturbed attachment. At both ages, disorganized infants and infants of disrupted mothers were as likely to respond to maternal bids as were their lower risk counterparts. Our results suggest that a disposition to share experiences with others is robust in infancy, even among infants with adverse attachment experiences, but this infant disposition may depend on adult initiation of bids to be realized.     

The mediators of experiential purchases: Determining the impact of psychological needs satisfaction and social comparison

Once basic needs are satisfied, the relation between income and subjective well-being is small, and materialism leads to diminished well-being. This study attempts to determine: (1) whether experiential purchases, as opposed to materialistic purchases, are likely to increase well-being and (2) whether these increases are likely to be due to increased satisfaction of psychological needs and/or decreased social comparison. Participants indicated that experiential purchases represented money better spent, brought more happiness to themselves, and brought more happiness to others. Path models demonstrated that experiential purchases had an indirect effect on one's well-being through two independent paths: (1) increased relatedness, which then led to increased vitality, and (2) decreased social comparison. Discussion focuses on why vitality and social comparison affect well-being.     

Higher Processes in Motor Learning

A linear displacement task was used to study the effects of post-KR verbal activity and the time of its introduction in the learning process on the acquisition of a simple discrete motor task. The temporal occurrence of the interpolated act was systematically varied (3 and 10 sec. immediately following KR). Reading polysyllables during the post-KR delay interval interfered with the learning process. Interference occurred whether the post-KR delay interval lasted 3 or 10 sec.     

An experimental test of the relationship between voice intonation and persuasion in the domain of health

Objective: In the process of behaviour change, intonation of speech is an important aspect that may influence persuasion when auditory messages are used. In two experiments, we tested to what extent different levels of intonation are related to persuasion and whether for some recipients the threat posed by the message information might become too strong to face.

Design: In Study 1, 130 respondents listened to a health message with either a low, moderate or high level of intonation. In Study 2 (N?=?143), the same manipulations of intonation were applied but half of the respondents were affirmed before they listened to the persuasive message. Intention to increase fruit and vegetable intake was used as a dependent variable.

Results: Both studies showed that high intonation led to a significant drop in intention among respondents who perceived their own health as good. After self-affirmation, persuasion was increased.

Conclusion: A high level of intonation seems to induce self-regulatory defences in people who do not see the necessity to change their health behaviour, whereas people with poor perceived health might perceive potential to change. The use of a normal level of intonation in auditory health messages is recommended.     

The impact of holiday eating cues on self-regulatory bolstering for dieters and non-dieters

Objective: Two studies examined the hypothesis that the presence vs. absence of holiday food cues leads dieters to bolster self-regulatory resources and reduce consumption of a snack food. Study 1 evaluated snack-food consumption on a holiday vs. a non-holiday and in Study 2, the proposed underlying mechanism – the bolstering of self-regulatory resources when facing holiday-related cues – was explored.

Methods: Study 1 followed a quasi-experimental design in which participants (N?=?152) consumed candies either on a holiday or a non-holiday. Dieting behaviour was measured and the main outcome measure was consumption quantity. In Study 2, a true experiment, participants (N?=?110) read primes associated with holiday eating, holiday history or a neutral topic. Self-regulatory bolstering was assessed as the main outcome measure.

Results: Study 1 showed that dieters consume more of a food item on an ordinary day relative to a holiday; the consumption patterns of non-dieters did not vary based on holiday cues. Study 2 demonstrated that dieters, but not non-dieters, bolster self-regulatory resources to a greater extent in the presence vs. absence of a holiday food cue.

Conclusion: Dieters are better equipped to defend their diet-related goals when facing strong holiday-related temptations than weaker, everyday temptations.     

The influence of pre-training evaluative responses on approach-avoidance training outcomes

ABSTRACT

Approach-avoidance training (AAT) has been shown to be effective in both clinical and laboratory research. However, some studies have failed to show the effects of AAT. Therefore, finding moderators of the AAT effect is a priority for further research. We investigate the moderating effect of pre-training evaluative responses towards familiar AAT targets. In particular, we test predictions: (a) that congruent responses (i.e. approach to positive targets and avoidance of negative targets) increase liking, whereas incongruent responses decrease liking; (b) that training is more effective when it can strengthen existing positivity or negativity; and (c) that ambivalence increases AAT effects. Two experiments (total N?=?132) implemented an AAT with local soft-drink brands after measuring initial positive/negative explicit evaluative components and implicit liking towards the brands. Results show no reliable evidence for training effects on consumption or rating of drinks, but participants showed more implicit liking of approached drinks than avoided drinks. Furthermore, the magnitude of implicit liking measured pre-training was positively related to the size of the training effect. Ambivalence had no direct effect on the training outcomes. These results partially support the congruency prediction and underline the importance of implicit liking prior to AAT as a moderator for AAT effects.