Variety Seeking,Satiation, and Maximizing Enjoyment Over Time

In this article, we examine the different ways in which consumers balance their consumption behavior in order to maximize utility. In particular, we focus on how people balance repeating the same options with the decision to seek variety. While earlier research represented variety seeking as a means of reducing physical satiation (McAlister, 1982), more recent research suggests that the relationship between choosing variety and minimizing satiation is more complex, as these behaviors may be motivated and influenced by exogenous factors. Past reviews have largely looked at the two processes separately. In this article, we discuss the nuanced relationship between these two constructs and point to future research directions that may help us further understand how consumers tackle the everyday challenge of maximizing enjoyment over time.     

计算机化多维测验中作答时间和作答精度数据的联合分析

随着心理与教育测量研究的发展和科技的进步,计算机化(大规模)测验逐渐受到人们的关注。为探究在计算机化多维测验中如何利用作答时间数据来辅助评估多维潜在能力,以及为我国义务教育阶段教育质量监测提供数据分析方法上的理论支持。本研究以2012年和2015年国际学生能力评估(PISA)计算机化数学测验数据为例,提出了一种可同时利用作答时间和作答精度数据的联合作答与时间的多维Rasch模型。根据新模型对PISA数据的分析结果,表明引入作答时间数据,不仅有助于提高模型参数的估计精度,还有助于数据分析者利用被试的作答时间信息来做进一步的决策和干预(e.g., 对异常作答行为或预备知识的诊断)。     

绿色消费情境下消费者为什么会言行不一?

绿色消费情境下的态度-行为差异表现为个体对绿色产品所持态度与实际购买行为之间的不一致性。在可持续发展成为消费趋势之一的今天对该问题的研究具有重要意义。研究梳理了绿色消费行为中态度-行为差异的基本解释机制, 在此基础上系统总结了自2010年以来个体心理层面的实证研究, 并将营销与社会规范方面的相关研究成果与其进行整合。结合国内的研究现状, 未来的研究需要在测量方法、与其他经济变量之间的关系、动机性因素、学习与信任机制、跨文化研究等方面做进一步深入探讨。     

学龄前孤独谱系障碍儿童汉语核心语法的习得

学龄前孤独谱系障碍(Autism Spectrum Disorders; ASD)儿童对语言的习得程度是决定ASD儿童早期科学干预效果和最终预后水平的关键。以往ASD儿童语言研究多局限于英语ASD儿童, 较少有研究探讨不同语种ASD儿童语言习得的普遍机制。本研究拟结合汉语独特的语法属性, 通过多通道优先注视范式眼动实验考察2~5岁ASD儿童汉语核心语法的理解程度, 通过共同注意游戏评估ASD儿童的社会交流能力, 同时分析ASD儿童语言环境中相关语法结构的输入频率。研究旨在通过探讨学龄前ASD儿童的语法习得, 进一步探索人类语言习得的深层机制, 包括探索人类特有的语言机能对包括ASD儿童语言习得在内的人类语言习得的作用, 同时考察社会交流障碍与语言环境对人类语言习得过程的影响。     

When does a referent public problem affect financial and political support for public action?

In three studies we examined the willingness to support action to remedy a public problem. In Study 1 and Study 2, people were asked whether they would financially contribute to solution of a public problem. In Study 3, people were asked whether they would sign a petition to support a public action. The aim was to test whether the willingness to support solution of a public problem is affected by the type of problem that is used as the referent. We hypothesized that the willingness to support a public action is lower when evaluated in the context of a high‐ as opposed to a low‐importance referent problem (importance contrast effect). We also hypothesized that the importance contrast effect is tied to the perceived relatedness between the target and referent problems. The importance contrast effect should be found only when the two problems relate to different category domains. The findings bear out this prediction. Copyright © 2007 John Wiley & Sons, Ltd.     

Multiple options in the past and the present: The impact on inaction inertia

Inaction inertia is the effect that people do not act on an attractive opportunity only because they previously missed a more attractive opportunity. We investigated the effect of the presence of alternative options on the occurrence of this effect. We hypothesized and found that the likelihood to act on a current opportunity increases when evaluated in the context of another current option compared to when it is presented separately (Experiments 1 and 2). Likelihood of action decreases when the missed opportunity is presented next to another missed opportunity (Experiment 3). We conclude that when multiple options are currently present, the impact of the missed opportunity as a point of reference decreases, and that when multiple options are missed, the impact of these missed opportunities as a point of reference increases. These results are discussed in light of the literatures about inaction inertia and multiple options. Copyright © 2008 John Wiley & Sons, Ltd.     

冲动性消费行为内在机制研究述评 ———提升调节点在冲动性消费行为中所起作用

有关冲动性消费行为研究的文献众多,但难以从内在联系上进行统一。最近,利用提升调节点对冲动性消费行为内在机制的揭示是该领域的一个突破,从而有望把一些相关文献统一起来。作者介绍了冲动性消费行为内在过程;综述了用于冲动性消费行为内在机制研究的相关理论;从内在机制这个角度对有关冲动性消费行为文献进行评述。文章的最后提出了冲动性消费行为内在机制的进一步研究方向：利用调节点等相关理论,特别是调节适应理论对冲动性消费行为内在机制做进一步探讨     

权力感知对怀旧偏好的影响机制

作者考察了权力感知对消费者怀旧偏好的影响及其心理机制。通过3个实验, 作者发现低权力者比高权力者更加偏好怀旧产品或怀旧品牌, 而寻找生活意义的动机在该影响过程中起中介作用。具体而言, 权力的缺失导致个体认为自己的生活缺乏意义, 进而激发出寻找生活意义的动机。由于怀旧可以通过回忆有意义的事件和提供社会支持两条途径来帮助个体重拾生活意义, 因此低权力的消费者倾向于进行怀旧消费。这一研究发现进一步丰富了现有的权力和怀旧文献, 并对怀旧营销的设计具有重要的实践指导意义。     

Impulsivity as a predictor of smoking and alcohol consumption

This prospective study examined the relationships between impulsivity, smoking and alcohol use in a large non-clinical sample of 601 men and 4832 women working in 12 Finnish hospitals. Data on impulsivity, smoking and alcohol consumption were collected by two questionnaires with a two-year interval. At baseline, impulsivity was associated with smoking and alcohol use. After controlling for baseline smoking, impulsivity predicted increased number of cigarettes smoked per day in women (p=0.08), but not in men. After controlling for alcohol use at baseline, impulsivity predicted increased alcohol consumption similarly in both genders (p<0.01). Higher impulsivity was also associated with increased likelihood of taking up smoking or becoming a heavy drinker (p<0.05). This evidence suggests that impulsivity contributes to increasing health risk behaviours.