Message sidedness in advertising: the moderating roles of need for cognition and time pressure in persuasion

Persuasion has been extensively researched for decades. Much of this research has focused on different message tactics and their effects on persuasion (e.g., Chang & Chou, 2008; Lafferty, 1999). This research aims to assess whether the persuasion of a specific type of message is influenced by need for cognition (NFC) and time pressure. The 336 undergraduates participated in a 2 (message sidedness: one-sided/two-sided) × 3 (time pressure: low/moderate/high) between-subjects design. Results indicate that two-sided messages tend to elicit more favorable ad attitudes than one-sided messages. As compared with low-NFC individuals, high-NFC individuals are likely to express more favorable ad attitudes, brand attitudes and purchase intention. Moderate time pressure tends to lead to more favorable ad attitudes than low time pressure and high time pressure. In addition, moderate time pressure is likely to elicit more favorable brand attitudes and purchase intentions than high time pressure, but does not elicit more favorable brand attitudes and purchase intentions than low time pressure. Furthermore, when high-NFC individuals are under low or moderate time pressure, two-sided messages are more persuasive than one-sided messages; however, message sidedness does not differentially affect the persuasion when high-NFC individuals are pressed for time. In contrast, one-sided messages are more persuasive than two-sided messages when low-NFC individuals are under low or high time pressure, and two-sided messages are more persuasive than one-sided messages when low-NFC individuals are under moderate time pressure.     

有时间压力下学习率对学习时间分配议程的影响:来自眼动的证据

利用眼动分析技术,通过设置不同难度和分值的计算项目,探讨了在有时间压力下学习者的学习时间分配。结果发现:(1)在首次项目选择上,学习者优先选择学习率最高的项目;(2)在学习过程中,学习者的项目选择次序也是根据学习率由高到低。总之,在学习时间分配上,如果需要权衡难度与分值,学习者会考虑单位时间的获益,也就是以学习率为议程的主要依据。研究不仅利用眼动分析技术证实了基于议程的学习时间分配模型,而且进一步揭示了学习率是设置学习时间分配议程的重要依据。     

基于作答时间数据的改变点分析在检测加速作答中的探索——已知和未知项目参数

相对于传统的离散作答数据, 作答时间作为连续数据, 可以提供更多信息。改变点分析(change point analysis)技术在心理和教育领域是一个比较新的技术。本文一方面对改变点分析在心理测量领域的应用进行了一个综合的总结和分析; 另一方面, 将基于作答数据的两种改变点分析统计量推广到作答时间数据, 将改变点分析技术应用到测验异常作答模式：加速作答speededness的检测上。采用两种检验方法：似然比检验和Wald检验, 分别在已知和未知项目参数的条件下, 实现异常作答模式的检测。结果表明, 所采用的方法对于加速作答行为的检测具有很高的检验力, 同时能够很好的控制I类错误率。实证数据分析进一步表明本文中所使用的方法具有应用价值。     

Assessing the potential impacts of connected vehicle systems on Driver’s situation awareness and driving performance

Vehicles equipped with connected vehicle technologies are able to communicate with each other and with infrastructures. Compared to Advanced Driving Assistance Systems (ADAS) using camera systems and sensor technologies, the Connected Vehicle Systems (CVS) leverage the wireless communication networks to detect hazards with a greater range, alert drivers of hazards much earlier, and therefore enhance driving safety. However, drivers’ reliance on the CVS to detect critical situations could negatively affect them maintaining situation awareness (SA) in noncritical situations when no warning is issued by the CVS. The present study conducted a driving simulator experiment with 40 participants to investigate the effect of connected vehicle systems on driver SA in normal, noncritical driving scenarios after they were exposed to the CVS with different designs of collision warning lead time (3 s, 6 s, and no warnings). After drivers experienced the CVS-supported warnings with the assigned design of lead time in critical situations, driver SA was measured in normal driving conditions using the freeze probe technique. Results revealed that drivers who experienced the CVS with early warnings (6 s) showed lower SA for normal driving events compared to those who experienced the CVS with late warnings (3 s) or no warnings. Although early warnings of CVS brought more safety benefits to drivers in critical situations, the degraded driver SA due to drivers’ reliance on such warning systems could endanger drivers when a system failure occurred. These findings highlight the importance of balancing the effects of warning lead time on driver SA and driving performance in designing connected vehicle systems.     

时间感知在跨期决策中的作用——时间决策模型的新探索

“时间”是跨期决策的“必需品”, 人们感知到的延迟时间决定跨期决策的结果。近年来, 研究者发现“时间长度感知”、“时间资源感知”和“时间框架感知”是时间感知作用于跨期决策的主要方式。时间感知的神经作用机制包含微观层面和宏观层面两种。“对数/指数时间折扣模型”、“感知时间基础模型”及“多模态漂移扩散模型”解释了时间感知的作用方式。然而, 现有理论模型还存在诸多局限, 主要包括“长短时距预测偏差”和“实际决策与预期决策偏差”两个方面。因此, 深入探讨时间感知影响跨期决策的基本方式, 分析现有理论模型的局限性并提出整合的机制框架具有十分重要的意义。未来研究亟需进一步整合时间感知的理论模型, 开展脑机制与应用方面的研究, 从深层揭露时间感知的作用本质, 帮助个人与社会更理性地决策。     

青少年时间态度与学业拖延的关系：成就动机的中介作用

采用青少年时间态度量表、成就动机量表和学业拖延问卷,对 733名中学生进行调查,旨在探究时间态度与学业拖延的关系,揭示成就动机在时间态度与学业拖延之间的中介作用机制。结果发现（1）过去消极、现在消极和未来消极与学业拖延呈显著正相关,过去积极、现在积极和未来积极与学业拖延呈显著负相关。（2）过去消极、现在消极和未来消极与成就动机呈显著负相关,过去积极、现在积极和未来积极与成就动机呈显著正相关;成就动机与学业拖延呈显著负相关。（3）成就动机在现在消极与学业拖延之间起部分中介作用,在未来积极、未来消极与学业拖延之间起完全中介作用。     

根据血压昼夜节律选择服药时间控制血压晨峰

根据血压昼夜节律,观察给药时间对血压晨峰的影响。256例原发性高血压患者,经24h动态血压监测分为超杓型（n＝49）、杓型（n＝127）和非杓型（n＝80）3组;各组再分为清晨服药组和晚上服药组。用药6周,比较用药前后血压昼夜节律及血压晨峰的变化,发现在改变血压昼夜节律及降低血压晨峰方面,超杓型组清晨服药优于晚上服药,非杓型组晚上服药优于清晨服药;杓型组清晨服药与晚上服药均能降低晨峰值,提示根据个体血压昼夜节律选择服药时间能更好地控制血压晨峰。     

Discussing proximal pasts and far futures

Consumers often share word of mouth, and such interpersonal communication shapes attitudes and purchases. But while some research has examined what consumers talk about, there has been less attention to when consumers discuss. How does the distance from now (i.e., whether something is temporally near or far away) shape the likelihood of discussion? And might the effect of temporal distance on word of mouth vary based on whether those things happened in the past or will happen in the future? Five studies, including analyses of thousands of social media posts, address these questions. They suggest that consumers tend to talk about temporally near things, but that this is moderated by whether they are talking about the past or future (i.e., consumers talk about more temporally distant things when talking about the future). Accessibility seems to play an important role in these effects. While temporally near things tend to be more accessible, on average, goals and plans are more likely to remain active in the future, which shapes what gets discussed. These findings have implications for understanding drivers of word of mouth, how time shapes consumer behavior, and how companies can more effectively manage interpersonal communication.