网络广告的心理传播效果及其理论探讨

网络广告现已得到众多商家的重视与青睐。研究发现, 网络广告的心理传播效果明显受到广告自身特点(如网络广告的形式、互动性、情感元素、产品类型)、受众状态(如受众的期待、卷入度、先前经验、性别)、以及网络环境等因素的影响。学者们利用修正的精细加工可能性模型、互动广告模型、网络广告心理效果模型等对该类广告效应进行理论解释。但现有研究也依然存在一些问题, 如影响因素有待拓展、研究方法有待创新、因变量指标有待规范、理论总结不力等。     

Atmosphere in an urban nightlife setting: A case study of the relationship between the socio‐physical context and aggressive behavior

Aggression is strongly influenced by the surrounding socio‐physical context, and the development of aggressive behavior is best understood through a continuous cycle of ongoing person‐environment interactions. Empirical studies, nevertheless, have been predominantly conducted in the laboratory, studying aggression as a short‐lived phenomenon, emerging from and within an individual, and – with situational factors studied in isolation – devoid of its context. The present field study, conducted in an urban nightlife area, complements this research. A qualitative, multi‐method approach was followed by thematic analysis to investigate ongoing behavioral patterns of the crowd vis‐à‐vis the changes in the context that co‐occurred with the development of unwanted behaviors, including aggression. In our study, we identified atmosphere as a dynamic and mood‐like, but extra‐individual state of the socio‐physical setting related to the development of aggression. Our results suggest that atmosphere affects the behavior of groups and individuals by emerging from and feeding into ongoing interactions between people and the environment. At the individual level, it appears to play its part as proximate determinant of behavior; at the crowd level it reflects the synergetic product of all those persons’ states, behaviors and interactions. Implications for aggression theory and for applications aimed at curbing aggression are discussed.     

PROBLEMS BETWEEN SCIENCE AND THEOLOGY IN THE COURSE OF THEIR MODERN HISTORY

Abstract. It is misleading to speak of warfare between science and Christian theology, as Andrew White did in 1896. White also was mistaken in exaggerating the conflict between the church and Galileo and Copernicus. The more important issue between science and theology has to do with the mechanistic interpretation of nature. When he introduced the principle of inertia in his natural philosophy, René Descartes insisted that God's immutability renders it impossible for God to intervene in the creation. He reduced the idea of God to a deistic notion by speaking of motion exclusively as a property of bodies. Even though Isaac Newton offered a different view, the Cartesian view dominated subsequent thinking. This made dialogue with theology difficult. Michael Faraday, followed by Albert Einstein, introduced the idea of field; bodily phenomena were subordinated as manifestations of fields. The precursor of the idea of field is the Stoic idea of spirit, which is close to the biblical concept of spirit. Thomas Torrance and I have taken this concept of field as an occasion to reopen dialogue. Mechanistic thinking accounts for the tension between Darwinian thought and theology. In principle the tension can be resolved, because the Bible itself asserts that all living things were brought from the earth—that is, organic life emerged from inorganic matter. Thus, emergence, contingency, and novelty are consistent with Darwinian evolutionary thinking. Contingency can be related conceptually to the activity of God in creation.     

城乡高中生认知方式与创造力关系的比较研究

对随机抽取的1216名城乡高中生实施《镶嵌图形测验》,然后抽取其中766名学生分别作场独立组和场依存组,并实施《创造性思维测验》。发现:1、城乡高中各年级场独立性学生在创造力方面较场依存性学生有明显优势。2、城乡高中场依存和场独立学生在创造力三个特性上各自存在不同程度的性别差异、文理科差异,某些方面表现出较明显的城乡差异。     

Intelligent vector field visualization based on line integral convolution

In order to reflect the internal motion characteristics of entire vector fields, texture visualization methods based on line integral convolution are usually adopted. However, the visualization results obtained in this way have low image quality. To solve this problem, this paper suggests using line integral convolution to optimize two specific aspects - texture enhancement and color enhancement – to provide an enhanced vector field visualization model. Existing texture enhancement algorithms can create texture aliasing. Based on an analysis of the relationship between vector angles, sampling distance and texture aliasing, the paper puts forward a texture enhancement algorithm that uses the vector angle to adjust the sampling distance of a high-pass filter. This greatly reduces the presence of texture aliasing. For color enhancement, a linear algorithm is usually used that adds vector size information to the vector field. However, the resulting image has a problem of color concentration. In view of this, the distribution characteristics of the vector field are analyzed using a histogram and a dynamic nonlinear color enhancement algorithm is proposed. This noticeably improves the color distribution of the resulting image and improves the overall visual quality of the result.     

Field Experiments in Religion: A Dream Whose Time Has Come

Field experiments offer powerful tests of causality in real‐world settings. They have high validity—both internal and external—and require smaller inferential leaps than observational or laboratory methods. Nonetheless, they are rarely applied to religion. This article advocates for the frequent use of field experiments in the study of religion. It reviews their methodological advantages, and it identifies various ways that religion can be incorporated into a field experiment design. It proposes multiple strategies for creating feasible, ethical religion field experiments as well as optimizing them. Ultimately, field experiments have the potential to transform the study of religion.     

Braving the erotic field in the treatment of adolescents*

Abstract

The psychoanalytic literature on erotic transference and countertransference in adolescence is notably sparse, despite the centrality of the developing sexual body/mind. Erotic feelings in the consulting room with an adolescent can feel taboo, causing the analyst to avoid the immediacy of these feelings. Excessive timidity on the part of the analyst can limit the growth of the capacity for containment of sexual feelings and yield what I term ‘erotic insufficiency’ in our work with adolescents. I offer clinical material from a period of erotic transference and countertransference with a 12-year-old boy to consider these ideas. Further, I suggest that the very terms ‘erotic transference’ and ‘erotic countertransference’ can feel defensively remote and antiseptic. I suggest that ‘erotic field’ better captures the subtle, nuanced interplay of feelings.     

涉空对话中表征对齐的产生机制

人类如何处理并交换空间信息是现有空间认知领域的热点问题, 这一过程主要是通过涉空对话实现的。在涉空对话中存在着表征对齐现象, 互动双方在对话中会实现空间术语、空间参照系及空间视角等表征的对齐。空间场景物理特征和人与人的协作都会影响表征对齐的程度, 而实现表征对齐的生理基础是对话双方神经活动的一致性。未来可继续探究表征对齐的作用机制, 如与个体空间偏好的关系, 以及合作伙伴特征如何影响表征对齐的程度等。     

Discursive Construction of Political Categories and Moral Fields: God Versus Rights and Access in a Reproductive Health Legislative Debate

Using a discursive lens, we argue that politicians rhetorically construct categories, storylines, and moral fields. We further claim that such discursive products are action‐oriented toward gaining popular support in a public sphere that is politically fault lined along similar moral orders. As a case in point, we analyze speeches delivered during congressional voting on a Reproductive Health bill (RH bill). Employing a mixed methods strategy, we first implement a quantitative lexical analysis of frequently used words, followed by a qualitative detection of cohering storylines on both sides of the debate. Results show that oppositionists mark their speeches with a deployment of the word God, while bill supporters use the word access conspicuously. One storyline claims that The RH bill stands against God, while the other purports that The RH bill advocates rights and access. Although both storylines assert moral righteousness, they invoke two different moral orders backed by power blocs and the public at large. The God story appeals to a Catholic discourse and the moral order loudly supported by the politically powerful Catholic Bishops Conference of the Philippines. The rights/access narrative references a liberal morality frame maintained by social liberals and Philippine President Aquino. We end our paper by introducing the idea of an intrastate discursive lens to analyze moral fields constructed by politicians, oriented toward winning support from the public at large.     

The influence of beverage type on aggression in males in the natural setting

Laboratory research has shown that alcohol and aggression are related and that the consumption of distilled as opposed to brewed beverages results in more aggression. A field experiment was conducted in which confederates approached 38 males who had been drinking only brewed or only distilled beverages, and asked them four annoying questions. Responses were recorded, transcribed and rated using a rank ordered scoring method. Results confirmed the prediction of more aggressive responses from the distilled beverage consuming group but findings failed to show a dose effect. The results demonstrate the viability and value of field research in this area and help to elucidate the role of alcohol in aggression.