能力还是热情?广告诉求对消费者品牌认同和购买意向的影响

基于自我建构理论和情绪理论, 本文探讨了自我建构与广告诉求对品牌认同的交互作用、影响机制及边界条件。通过3个实验, 我们发现对于独立自我建构的消费者来说, 能力广告诉求更能提高品牌认同感, 而对于相依自我建构的消费者来说, 热情广告诉求则更有效; 同时我们也验证了广告诉求到愉悦感到品牌认同最终到购买意向的因果链模型, 并确定了企业类型对该机制的调节作用。     

外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应

外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。     

价值观的稳定性与可变性：基于认知神经科学的视角

价值观的稳定性和可变性一直是该领域争论的焦点所在。近些年来, 研究者开始从认知神经科学的角度来探讨导致价值观稳定性差异的机制问题。已有的神经反应证据表明, 当某种价值观是基于道义主义的绝对规则来进行认知建构的, 或与自我概念在表征上存在一致性时, 其更倾向于保持稳定的状态; 若非如此, 便可能会在外界影响(如他人劝说)下发生重要程度上的改变。未来需要进一步丰富和完善认识价值观稳定性与可变性关系的认知神经加工模型, 并探索价值观长效改变背后的认知神经机制, 以促进理论研究在价值观教育中的实践和应用。     

青少年早期身体攻击与关系攻击的异质性共发模式、稳定性及其与同伴关系的联系

采用整群抽样法选取1967名青少年被试（平均年龄13.22±0.36岁,男生1018人）进行三年追踪,运用个体定向方法考察青少年早期身体攻击和关系攻击的异质性共发模式及其稳定性、与同伴关系间联系。结果发现三时间点均存在5个身体—关系攻击共发模式组：高身体—关系攻击组、中等身体—关系攻击组、中下身体且低关系攻击组、低身体且中下关系攻击组、低身体—关系攻击组,表明两类攻击总体上表现出水平一致或类似的共发模式,且具跨年龄一致性。各共发模式身份表现出有差异的跨时间稳定性,低攻击组稳定性最高,其次是高攻击组、中等攻击组,低身体且中下关系攻击组转变概率最高。高攻击组同伴拒绝水平最高、同伴接纳最低,低攻击组反之,其他组同伴拒绝水平均显著高于低攻击组,为两类攻击亚组共发模式提供了效度证据。     

视觉刺激探测的警觉性注意特征初探

采用"预警提示-目标探测"范式,对视觉刺激探测的警觉性注意特征进行初步探索。实验一表明,随着预备到目标刺激的时间间隔(interstimulus interval,ISI)变化,固定位置上探测目标刺激的速度也随之变化,并且对大概率刺激的探测更快,表现出了警觉性注意的稳定性和选择性特征。实验二进一步考察了目标刺激在不同ISI和不同空间位置的情况,除发现与实验一相似的结果以外,被试探测目标刺激的速度随注意视角增大而下降,表现出了警觉性注意的集中性特征。     

当代大学生创业意向影响因素研究

为了深入了解当代大学生的创业意向及其影响因素,研究者以全国30所高校5000多名大学生为被试,对影响大学生创业意向的诸多因素进行了分析。研究发现:当代大学生的创业意向在性别、奖学金获得次数、学生干部经历、出生地上均存在一定差异。大学生主客观条件中的性别、学校性质、创业兴趣、创意能力改善对创业意向有显著影响。创业教育和创业环境认知的引入对于预测大学生的创业意向均有增量效度,能够在个体的主客观条件以外解释个体创业意向的变异。在大学生认知中,影响创业成功的因素主要由客观背景资源、主观能力经验和外部宏观环境3个因子组成,其中主观能力经验的作用排在首位。     

《周易正义》的刑罚适用原则探源

在严格区别《周易》、王弼《周易注》及《周易正义》三者不同思想的基础上,厘清《周易正义》所蕴含的法律思想是《周易正义》法律视角研究的当务之急。作为《周易正义》法律思想的表征体系,《周易正义》中的刑罚适用原则可简述为:区分故意与过失原则、轻刑原则、重刑原则。这些原则的形成有其特定的哲学基础。     

Development of key-pecking, pause, and ambulation during extended exposure to a fixed-interval schedule of reinforcement

Six pigeons key-pecked under a fixed-interval (FI) 3-min schedule of food presentation. Each pigeon was studied for 200 daily sessions with 15 intervals per session (3,000 total food presentations). Analyses included the examination of latency to first peck (pause), mean rate of key pecking, and ambulation. Characterizations of stable performance were assessed across measures of behavior and evaluated using commonly employed stability criteria. Stability of response rate and pause was identified better by assessments that evaluated variability and trend, rather than just variability. Between-subject differences in rate of acquisition and terminal values of steady-state performance of pause were observed, and stable pause durations took longer to develop than did stable key-pecking rates. Relative variability in response rate and pause duration decreased as the means increased. A temporally organized pattern of key-pecking (the so-called FI scallop) developed within 50 sessions of exposure to the schedule. Overall ambulation decreased during the early sessions of exposure and further analyses showed greater rates of ambulation during the pause than after it for 4 of the 6 pigeons. Performance under the FI 3-min schedule developed relatively slowly, and key-pecking, pause, and ambulation developed at different rates.     

Predicting counterproductive work behavior from the interaction of personality traits

Much attention has been given to enhancing the prediction of counterproductive work behavior (CWB), with a particular focus on the relationship between the five factor model of personality and CWB. Several scholars have advocated for a more complex view of this relationship, and rather than focusing simply on main effects, to examine the interaction of personality traits in predicting employee behavior. In consideration of the traits most strongly related to CWB, we examined the interaction between: (1) conscientiousness and emotional stability, (2) agreeableness and emotional stability, and (3) conscientiousness and agreeableness on CWB directed at individuals (CWB-I) and the organization (CWB-O). Results from a multi-national sample illustrate the interaction of traits increases the prediction of CWB over and above a single trait approach. The interactions suggest employees perform the least CWB when they are high on both traits (in the respective trait pairings), but low levels on either trait relate to increased CWB, and at levels comparable to individuals low on both traits. We conclude research on personality and CWB would benefit from an interactive approach as it allows for greater prediction of CWB-O and CWB-I, which is important in light of the organizational and interpersonal consequences of employee misbehavior.     

The Culture-Embedded Social Problem of Elder Mistreatment: A Review of International Literature on Asian Elders

Elder mistreatment is now recognized as a worldwide social problem occurring in all racial and ethnic groups. The research on elder mistreatment started in the late 1970s and expanded its focus to ethnic elderly groups including Asian elders in the mid-1980s. Many researchers have explored the issues of elder mistreatment in conjunction with Asian elders’ culture and immigration backgrounds. This article reviews the state of the literature on elder mistreatment among Asians living in Asia or abroad to identify future directions of research, prevention, intervention, and policy. This research indicates that prevention, education, and intervention must take into account the cultural backgrounds of Asian elders and their family members. There is clearly a need for greater research into appropriate elder mistreatment prevention and intervention with Asian elders and their family members.