联想学习对消费行为的影响：基于产品搜索经验的视角

消费者能够基于长期形成的联结产生预期并引导产品搜索。然而,在实际搜索过程中,消费者可能会遭遇符合预期的经验或违反预期的经验。本研究主要探讨基于不同产品搜索经验的联想学习影响消费行为的机制,主要涉及(1)消费者是否会基于产品搜索经验的联想学习产生“违反预期”的预期,并且影响随后搜索中的注意加工;(2)违反预期和符合预期的产品搜索经验对任务无关信息的联想学习所产生的影响,同时关注先前短期的联想学习能否建立预期从而引导随后的产品注意搜索过程;(3)基于产品搜索经验的联想学习对产品偏好的影响,并将行为偏好和大脑奖赏进行联系。本研究有助于阐明消费情境中产品搜索对消费者行为和大脑的影响机制,为营销应用中通过改变消费体验、促进产品购买提供实证依据。     

发散思维的序列位置效应：创新想法动态产生机制的新视角

发散思维的序列位置效应是指随着时间的推移,单位时间内想法生成的数量逐渐降低,但想法的独创性逐渐升高的现象。联想理论和执行控制假说分别侧重对序列位置效应的个体差异和认知加工过程进行解释。神经影像学研究表明,在想法产生的整个阶段序列位置效应依赖于默认网络后部和突显网络的持续增强激活和协同合作;在想法产生的后期阶段,颞-顶区域alpha能量值以及执行控制网络与默认网络的协同模式增强。未来研究需要结合语义和神经动态分析等技术,对序列位置效应的特异性机制、动态加工机制以及影响因素进行深入探究,从而为解构创新思维的动态过程提供新的视角。     

婴儿客体永久性发展机制的研究

客体永久性是婴儿早期发展中一项重要的心理能力,本研究以２０８名８－１１个月的婴儿为被试,采用实验法和访谈法探讨了婴儿客体永久性的发展机制及其发展趋势问题。结果表明：１）我国婴儿的爬行与其客体永久性的发展无直接关系,支持了爬行对婴儿客体永久性发展的作用可能来自爬行经验而不是爬行动作的假设：２）我国婴儿的客体永久性随年龄增长而持续发展,提示爬行并不是客体永久性发展的唯一途径,爬行不能发挥作用时,婴儿的客体永久性可以通过其它途径得到发展;３）在８－１１个月间,我国婴儿的客体永久性达到了阶段Ⅳ水平,８个月的婴儿已经具备了初步的客体永久性。从发展速度来看,婴儿的客体永久性在８、９个月间发展较为迅速,出现了显著的发展性变化,在９－１１个月间没有显著的差异。     

干扰控制的训练:内容、效果与机制

研究发现,干扰控制能力具有一定的可塑性。研究者通常选取儿童、成年人、老年人和部分特殊群体为研究对象。研究以Stroop、Flanker等任务为训练任务,训练时间从5天至5周不等,任务量从76至2200试次不等。研究者一般通过行为、脑电和脑成像等技术对训练效果进行评估。训练的研究结果发现,训练后个体的干扰控制能力得到提升,且训练效果可以迁移到其他相关任务中去。干扰控制的训练效果可能受训练任务与评估任务的设置和个体差异等因素的影响。经过认知训练,对冲突信号起监控作用的前扣带回皮层激活程度降低,而执行冲突解决的前额皮层激活程度增强,加强了自上而下的认知控制能力,进而导致干扰控制能力的提升。干扰控制训练的保持效果、机制探讨等问题将成为该领域日后重点关注的内容。     

语言与数量认知关系的新认识

数量认知研究近年有长足发展。文章从新近提出的独立于语言的两个数量表征核心系统,语言与精确数量运算,语言与算术事实的储存,语言对儿童早期数概念发展的影响,语言与数量认知关系的最新脑科学证据,以及语言在数量认知模型中的角色等方面,介绍和评述了人类存在依赖和不依赖语言的两级数量能力的新认识。对于是否还存在其它不依赖语言的理解数量的系统,以及这些非语言数量表征系统的认知机制,文章认为有待进一步研究     

儿童类比推理的影响因素及干预促进

类比推理这一重要认知能力能够帮助儿童在未经历过的复杂情况下进行推断和学习。近年来研究者主要从行为研究、计算机模型和眼动技术的角度探究了儿童抑制控制和工作记忆在类比推理中的交互作用模式及类比推理策略对类比推理的影响。在此基础上,研究者围绕语言标签和物理表征两方面对儿童类比推理进行了干预研究。儿童类比推理的未来研究应着眼于改进研究方法、关注类比推理各加工阶段影响因素及加强儿童类比推理策略的干预应用研究。     

ERP evidence for task modulations on face perceptual processing at different spatial scales

Does the perceptual processing of faces flexibly adapt to the requirements of the categorization task at hand, or does it operate independently of this cognitive context? Behavioral studies have shown that the fine and coarse spatial scales of a face are differentially processed depending on the categorization task performed, thus suggesting that the latter can influence stimulus perception. Here, we investigated the time course of these task influences on perceptual processing by examining the visual N170 face‐sensitive Event‐Related Potential (ERP), while observers categorized faces for their gender and familiarity. Stimuli were full spectrum, or filtered versions that preserved either coarse or fine scale information of the faces. Behavioral results replicated previous findings of a differential processing of coarse and fine spatial scales across tasks. In addition, the N170 amplitude was larger in the Gender task as compared to the Familiarity task for LSF faces exclusively, thus showing that task demands differentially modulated the spatial scale processing on faces. These results suggest that the diagnosticity of scale‐specific cues in categorization tasks can modulate face processing.     

Guilt and focusing in decision-making

In this paper we examined the impact of a specific emotion, guilt, on focusing in decision-making. Through the focusing mechanism, when making decisions, individuals tend to restrict their thoughts to what is explicitly represented in the decisional task, disregarding alternatives. In this paper, three experiments are performed to investigate whether an emotional state of guilt can critically guide individuals' focusing, and even prevailing over the focusing mechanism. Guilty emotional state was induced by asking participants to write about a guilty related life event. The emotional state was thus neither generated by nor related to the tasks used in the experiments. Results of the first two studies show that guilt affects focusing in decision-making in the case of only one explicitly specified option (a positive or a negative one). Guilty participants, when presented with a stated option that has predominantly positive characteristics, prefer other, unspecified options over the positive one. Guilty participants faced with a stated option that has predominantly negative features tend to prefer it to other, unspecified, options, instead. Finally, experiment 3 shows that guilty participants presented with two different options (a negative vs. a positive one) having different degrees of explicitness (i.e. they are not equally represented in the decision frame), focus on the negative option, even though the latter was not explicitly represented but only hinted at the end of the text. Overall, these results suggest that guilt emotion state can play a crucial role in either strengthening or reducing the focusing mechanism. Copyright © 2006 John Wiley & Sons, Ltd.     

The influence of parent-child relationship on young adolescents' use of safety equipment. The Norwegian Longitudinal Health Behavior Study

The purpose of this longitudinal study was to examine the extent to which the parent-child relationship, as perceived by young adolescents at age 13, may account for the use of various types of safety equipment at age 13 and 14 in terms of seat belts, bicycle helmets, motorcycle helmets when passenger, reflectors on the clothing when outside in the dark, and lifejackets when on board small boats. Parental influence was assessed in terms of three scales: Parental support, parental monitoring of the youngsters, and opposition towards the parents, with satisfactory internal consistencies (alphas >0.78). The results showed that each of the three constructs significantly accounted for an independent portion of the variance in the use of safety equipment measures. In sum they accounted for 20% of the variance in the use of safety equipment at age 13, and about 10% at age 14. The findings are discussed with regard to the implications for accident prevention measures aimed at young people.