试论康德心理学思想及其对当代的影响

康德著作中蕴含着丰富的心理学思想,其在继承沃尔夫理性心理学与经验心理学二分的基础上,通过批评理性心理学,消解了我思的主体地位,为解决二元论问题做出了重要努力;通过批评经验心理学,指明了心理学在成长为一门科学过程中必须面对的诸多问题。新康德主义在继承并改造康德思想的过程中,发展出一系列影响深远的心理学理论;认知心理学的重要代表人物皮亚杰基于对康德思想独具特色的把握,提出了发生认识论;而当代认知科学的图式理论,则完全是建基于对康德经验图式理论框架的全面继承上。     

自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果

企业为了促进产品推广, 不惜重金聘请名人为产品代言。已有的文献主要探究名人代言的自强型模式, 很少研究名人代言的自嘲型的表达方式。本文则基于社会影响理论和产品差异理论探究了两种类型名人代言在不同产品情境下对消费者口碑推荐的影响。通过二手数据分析和实验法研究发现：自强型的名人代言更有利于提升消费者对享乐型产品的口碑推荐; 自嘲型的名人代言更有利于提升消费者对实用型产品的口碑推荐; 自强型的名人代言主要是通过强化其规范性影响, 进而增强消费者对享乐型产品的口碑推荐; 自嘲型的名人代言主要是通过强化其信息性影响, 进而增强消费者对实用型产品的口碑推荐。     

The effects of social influence on children's memory reports: the omission and commission error asymmetry

Children in two age groups (7 vs. 12 yrs, N= 174) individually interacted with a stranger and were later interviewed about this event. Right before the interview, each child encountered the stranger once again and he engaged in a conversation where he either suggested that a (central or peripheral) detail originally present in the event had actually not been there or that an originally non-present (central or peripheral) detail had in fact been there. It was hypothesized that the two types of misinformation would result in omission and commission errors respectively. The results showed that the social influence resulted in an asymmetric effect (i.e., more commission than omission errors). Importantly, we also found that the children made more errors with respect to the peripheral detail (a suitcase), compared to the central detail (a passenger). Younger children did not make more errors (neither omission nor commission errors) than older children.     

Chinese working in groups: Effort dispensability versus normative influence

Chinese participants were found less likely to social loaf when working in groups than did North Americans. This result was attributed mainly to the collectivism and individualism characterizing Chinese and North Americans, respectively. However, this explanation does not address how Chinese people's social loafing tendency may vary across situations. If Chinese participants are concerned about their relations with coworkers, they should be more likely to conform to the performance level of their coworkers. This prediction is in opposition to effort dispensability, which is usually found among North Americans, whereby individuals adjust their effort in reverse to that of their coworkers. Consistent with our prediction, findings from three studies revealed that Chinese participants tended to conform to the performance level of their coworkers when their performance is made public ( vs kept anonymous) and when they have high ( vs low) relational concerns. These findings have implications for unpacking nuanced cultural influences on behaviours.     

Taxicab Correspondence Analysis

Taxicab correspondence analysis is based on the taxicab singular value decomposition of a contingency table, and it shares some similar properties with correspondence analysis. It is more robust than the ordinary correspondence analysis, because it gives uniform weights to all the points. The visual map constructed by taxicab correspondence analysis has a larger sweep and clearer perspective than the map obtained by correspondence analysis. Two examples are provided. This research was financed by the Natural Sciences and Engineering Research Council of Canada. The author thanks Serge Vienneau for his help regarding the graphical displays, and also thanks the editor, associate editor, and two reviewers for their constructive comments.     

知识图式对贝叶斯推理的影响

选取具有概率知识的大学生(专家)和没有概率知识的大学生(新手)为被试,进行贝叶斯推理中的概率估计,探讨知识图式对贝叶斯推理的影响。结果表明,具有概率知识背景的大学生比没有概率知识背景的大学生概率估计的准确性更高,反应时更长,说明知识图式影响概率信息的搜索和判断。     

心境对情绪信息加工的影响

该文考察在自然情境和人为诱发的情境下,心境对不同情绪信息加工过程的影响,验证特质一致性假设。采用实验研究和问卷调查相结合的方法,并以SPSS11.5进行数据处理。结果显示,在自然情境下,心境对于情绪信息加工的影响不是很明显;而在人为诱发的情境下,验证了心境一致性效应。     

Modern racism and neo‐liberal globalization: the discourses of plausible deniability and their multiple functions

Recently, considerable energy has been focused on extending the mandate of anti‐racism. Modern (or symbolic) racism and discursive psychology have argued that racism has taken on more covert forms. A longitudinal examination of newspaper coverage of two important race‐related newsprint stories in New Zealand (involving Winston Peters, Tuku Morgan and New Zealand First) identified discourses of ‘plausible deniability’ involved in warranting or defending statements about minorities against accusations of racism. We discuss implications of symbolic politics for minorities who are perceived to have violated societal norms, and show how nationalism is used as a framework for denying racist intent. Analyses of historical context show how ‘race’ forms only one lens from which to view issues of intergroup relations. While the press was sensitive to issues of racism, they demonstrated little awareness of concurrent issues of neo‐liberal economics, or market fundamentalism. Anti‐racism may be motivated not only by the ideals of egalitarianism, but also by underlying dynamics of economic power in a global economy. Copyright © 2006 John Wiley & Sons, Ltd.     

Collective estimation: Accuracy,expertise, and extroversion as sources of intra-group influence

Although estimations typically possess correct answers, these answers may be difficult to demonstrate to others. However, providing external information may increase their demonstrability. In this experiment, individuals (N = 60) and 6-person groups (N = 360) generated estimations with or without frames of reference. We hypothesized that estimations involving frames of reference would be best fit by models predicting intra-group influence based on the accuracy of alternatives or of members in general. Conversely, we hypothesized that estimations not involving frames of reference would be best fit by models predicting influence based on member extroversion or proposal centrality. Results indicate that groups outperformed individuals and that estimations generated in the presence of frames of reference were superior to those generated in their absence. Accuracy and expertise schemes provided the best fit when frames of reference were provided, whereas an extroversion scheme provided the best fit when they were not.