Cumulative impact neglect in processing sequential changes

We demonstrate that decision contexts that involve sequential numerical changes over time can lead to suboptimal consumer choices in both incentivized and hypothetical studies. This is because, for such changes, an earlier outcome has a cumulative effect on the final total, which consumers tend to ignore. We document the prevalence of consumers' tendency to neglect this cumulative impact when processing sequential rent increases and price discounts as consumers focus on the naïve totals and trends formed by the consecutive price changes and choose economically inferior options. We propose a nudge that helps alert consumers about the cumulative effects and decrease their tendency to fall prey to this bias. We discuss the theoretical contributions as well as the implications for consumers, managers, and policymakers.     

无关负性信息对复发性抑郁缓解者工作记忆内容更新的影响

摘 要 采用改编后的Sternberg 任务考查无关负性信息对复发性抑郁缓解个体工作记忆内容更新的影响。与正常组相比,缓解期个体在无关负性条件下对探测图片的反应时要长于有关负性条件下的反应时,而正常个体在无关正性探测图片的反应时明显长于有关正性条件下的反应时。同时缓解期个体在无关负性条件下对探测图片的反应时明显长于新图条件下的反应时,出现明显的干扰效应。结果表明反复发作的抑郁缓解者在摒弃工作记忆中无关负性内容时存在障碍。     

并列和偏正结构双字合成词的注视位置效应

采用EyeLink II眼动仪, 选取并列结构和偏正结构两种类型的目标词, 要求大学生被试阅读包含有目标词的句子, 以探讨两种双字合成词的注视位置效应。结果发现：在阅读并列和偏正结构的目标词时, 单次注视条件下读者往往将首次注视定位于词的中心位置, 多次注视时首次注视往往落在词的开端部分; 当首次注视落在词的开端时再注视该词的概率增加, 而且再注视往往落在词的结尾部分。结果提示：在单次注视条件下存在偏向注视位置; 双字合成词结构不影响偏向和最佳注视位置; 研究结果支持“战略-战术”模型。     

汉字笔画数对注视位置效应的影响

采用EyeLink 2000眼动仪,选取四种不同类型的双字词（首字和尾字均为多笔画汉字;首字为多笔画汉字,尾字为少笔画汉字;首字为少笔画汉字,尾字为多笔画汉字;首字和尾字均为少笔画汉字）,要求被试阅读包含有目标词的句子,以探讨汉字笔画数对注视位置效应的影响。结果发现,单次注视条件下,读者往往将首次注视定位于词的中心位置,多次注视时首次注视往往落在词的开头部分;但是当首字为多笔画汉字时,相较于首字为少笔画汉字,读者对目标词的首次注视更多地落在词的首字上。首字和尾字笔画数共同影响读者对目标词的再注视概率。研究结果支持“战略-战术”模型。     

四卡问题的视角效应发生机制：领域一般性还是领域特殊性？

视角效应（Perspective Effects)是指四卡问题解决中,当被试从不同的角度对条件规则进行检验时,其选择偏向会在卡片p,q和-p,q之间发生稳定变化的现象。视角效应对四卡问题的解决有重要影响,但其存在条件及发生机制仍存在争议。本研究通过3个实验,探讨四卡问题中的视角效应。实验1和实验2采用混合实验设计,结果表明,转换社会契约、因果规则的四卡问题中,发现视角效应,抽象规则中,提供反例比提供充分必要条件更有利于产生视角效应。实验3在不同视角下研究四卡问题与条件推理的关系。结果表明,四卡问题与条件推理之间不具有逻辑一致性,产生分离现象。总之,视角效应在抽象规则和特定规则中均存在,而提供反例更有利于视角效应的产生。领域一般性或领域特殊性均不能有效解释视角效应的产生,两种机制的综合调节为解释视角效应提供新的角度。     

工作记忆中汉字与空间的分离及动态优势半球的ERP效应

测量了14名正常被试完成延迟匹配任务时的事件相关脑电位(ERP)。在刺激消失后的延迟阶段,汉字任务和空间任务均在头皮中前部额区产生P260和晚期正成分(LPC), 在头皮后部顶枕区产生N150和晚期负成分(LNC)。汉字任务的P260表现出右脑优势, 400-800ms时LPC转变为与空间任务相比较的汉字左脑相对优势。空间任务的P260在左右脑无差异,400-800ms时LPC转变为右脑优势。头皮后部无显著差异。本研究提供了工作记忆中汉字与空间信息保持的分离及其优势脑动态变化的ERP证据。     

中国学生的自我面孔识别

已有研究表明大脑右半球具有自我面孔再认的优势。为了进一步验证这个观点,该研究使用面孔识别任务,以13名右利手的中国大学生为被试,测量被试对morphing面孔的左右手反应差异。给被试呈现第一张面孔向第二张面孔的morphing过程,当被试看到morphing的面孔更像第二张面孔时报告停止。研究有两个morphing过程：一个为由自我面孔向名人面孔morphing,另一个为好朋友面孔（熟悉的）向名人面孔morphing。结果表明当用左手反应时,被试倾向于把morphing的面孔识别为自己,研究中自我面孔再认的左手优势与已有的发现一致。另外,研究还发现在一定trials条件下,熟悉面孔再认也具有左手优势,这一结果与西方被试的结果不一致,但东西方被试对熟悉面孔再认的差异与独立型自我和互倚型自我的观点一致。该文认为神经心理学有关自我的研究可能需要考虑文化和情境的复杂性。     

Survival of the Fittest: Rhetoric During the Course of an Election Campaign

Despite the tradition of studying campaign effects, we know little about the rhetorical strategies of candidates. This study speculates about the types of appeals that incumbents and challengers find most effective and that are, as a result, most likely to dominate an election campaign. Candidates have an incentive to use arguments that evoke emotions such as fear, anxiety, and anger. Emotional appeals allow candidates to emphasize consensual values, which makes it easier to mobilize their party's base while simultaneously attracting the support of the uncommitted. The use of emotional appeals is also consistent with the media's preference for drama and excitement in news reporting. Thus, emotional appeals will be more enduring than other types of appeals, and hence more likely to dominate the rhetorical landscape. A content analysis of newspaper coverage of the 1988 Canadian federal election campaign provides suggestive evidence in favor of this view.     

Decision framing: moderating effects of individual differences and cognitive processing

Two studies examined the effect of an individual difference variable, need for cognition (NC), and processing of the options on the occurrence of risky choice framing effects. In Study 1 (N=206), frame interacted with NC and math skill such that no framing effect was observed among those high in both NC and math skill. No effect was found for the processing manipulation of requesting a reason for one's choices. Study 2 (N=257) enhanced the processing of the problems by asking participants to write out the options as they would describe them to a friend. Results showed that frame interacted with NC and depth of processing such that no framing effect was observed among those high in NC who were in the deep processing condition. These findings suggest that NC and depth of processing need to be considered in concert in order to understand their moderating effects on framing. Copyright © 2004 John Wiley & Sons, Ltd.     

Methodological Issues in the Assessment of Medication Effects in Children Diagnosed with Attention Deficit Hyperactivity Disorder (ADHD)

Attention deficit hyperactivity disorder (ADHD) is one of the most commonly diagnosed disorders in school-aged children and is usually treated with stimulant medications, including methylphenidate (MPH; Ritalin®, Ritalin-LA®, Concerta®, Metadate®, or Focalin®) and other drug compounds (e.g., Adderall®, Adderall-XR®, or Dexedrine). Assessment of school behavior and performance is a critical component in determining the safety and efficacy of these medications. This paper reviews methodological issues in assessing drug effects in school settings by considering features of the independent variable (the medication), the dependent variables (the endpoints selected for assessment), and the design (the structure of the assessment). In addition, we consider recent conceptual advances in understanding the behavioral mechanisms of action of drugs used to treat ADHD that may influence the structure and interpretation of medication assessments.