Social entrepreneurship: understanding consumer motives for buying The Big Issue

This paper examines consumer response to a particular social entrepreneurship initiative, The Big Issue. Focusing on consumer motivation, the research explores the utilitarian value of the product as compared to the desire to help the homeless as the primary motivation for purchase. The research found that, although the utilitarian value partly motivated purchase, consumers widely perceived there to be a helping dimension to the exchange. Consumers valued the empowerment goals espoused by The Big Issue and found it rewarding to play a part in the empowerment process. The appearance and manner of The Big Issue vendors influenced consumer reactions to the initiative, indicating a need for careful management of ‘beneficiary portrayal’ in this context.     

Religion and Charitable Financial Giving to Religious and Secular Causes: Does Political Ideology Matter?

Previous research on charitable giving has identified a significant relationship between political conservatism and greater financial giving to charitable causes. Yet that research has not adequately explored the important role of religion in that relationship, nor differences in financial giving targets (i.e., religious congregations, noncongregational religious organizations, and nonreligious organizations). Support for competing theories concerning political ideology, religious practice, and charitable financial giving is assessed using data from the Panel Study on American Ethnicity and Religion (PS‐ARE). For both religious and nonreligious giving, the effect of political ideology is completely mediated by participation in religious and civic practices. These findings support recent arguments on “practice theory” in cultural sociology and suggest that it is less the effect of ideology than of active participation in religious, political, and community organizations that explains Americans’ financial giving to religious and nonreligious organizations.     

What motivates lay third parties to take sides in a conflict? Examining the relationships between the Big Five personality traits and side‐taking motives

Taking sides is one of the reactions available to third parties in handling a dispute. From the perspective of individual differences, this study was aimed at identifying lay third parties' motives for side taking and exploring their relations with the Big Five personality traits. We tested our assumptions using three samples: A Dutch student sample (n = 111), a Dutch employee sample (n = 101) and a Chinese student sample (n = 124). The findings revealed four types of side‐taking motives: Moral, relational, reward‐approaching and sanction‐avoiding motives. The results also showed that individuals' personality traits were relevant to the four types of side‐taking motives: Agreeableness was associated with the relational motive for side taking, and intellectual autonomy was associated with the reward‐approaching motive, the sanction‐avoiding motive and the relational motive for side taking. Implications and explanations of these findings are discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

Effects of implicit power motive on the processing of anger faces: An event-related potential study

Implicit motives are one form of motivation that regulates cognitive and emotional processing. In this study, we investigated the impact of implicit power motive (nPower) on the processing of anger faces. Event-related potentials were recorded while high- and low-nPower individuals performed a face version of an emotion Stroop task comprised of anger and neutral faces. It was found that nPower does not modify early perceptual and attentional components (P2 and N2), but a later component is affected. Indeed, power-motivated participants showed enhanced P3/LPPs (Late positive potentials) amplitude compared to low-nPower subjects, in response to anger stimuli. These findings demonstrate that anger faces have greater salience for high-nPower individuals and are subject to a more salient, conscious processing.     

The Effects of Social Roles and Personality Motives on Autobiographical Memory

In the present study we examined how agentic and communal social roles and personality motives were related to the quality (including emotions and agentic and communal themes) and cognitive structure (differentiation and integration) of women's autobiographical memories. One hundred twenty-seven college-aged women were asked to describe a personal memory after being randomly assigned to either agentic or communal task conditions. In the agentic task condition, participants completed a creative building task alone, and in the communal task condition, participants completed the same task with a confederate. Personality motives were measured by both explicit (self-report) and implicit (TAT stories) measures. Following the task, participants wrote about an autobiographical experience in which they were in either agentic or communal social roles. Linear multiple regression analyses indicated that participating in an agentic task, as compared to a communal task, was related to the inclusion of fewer agentic themes as well as to a higher frequency of shame and anger words in autobiographical memories. Congruence between social roles and implicit personality motives (e.g., an agentic task assignment and high agentic motives) yielded less negatively laden autobiographical memories than incongruence between social roles and personality motives (e.g., an agentic task assignment and high communal motives). Furthermore, participants who scored high on both explicit agentic and communal motives included more positive emotion words in their memories than did other groups.     

Go Figure? Body-Shape Motives are Associated with Decreased Physical Activity Participation Among Midlife Women

This study was designed to investigate the relationship between midlife women's physical activity motives and their participation in physical activity. Cross-sectional qualitative and quantitative data were collected from 59 midlife women, most of whom were well-educated European-Americans (mean age = 45.6 years). Body-shape physical activity motives (i.e., motives related to toning, shaping, and weight loss) were compared with all other types of physical activity motives combined. Participants with body-shape motives were significantly less physically active than those with non-body-shape motives (p<.01). Negative affect toward physical activity was negatively associated with participation, but did not mediate the effect of physical activity motives on participation. Body Mass Index (BMI) was not related to physical activity motives or participation. Results suggest that body-shape motives might be associated with less physical activity participation than non-body-shape motives among midlife women.     

Examining the trade‐off between confidence and optimism in future forecasts

Confident business forecasters are seen as more credible and competent (“confidence heuristic”). We explored a boundary condition of this effect by examining how individuals react to the trade‐off between confidence and optimism. Using hypothetical scenarios, we examined this trade‐off from the perspectives of judges (i.e., business owners who hired analysts to make sales predictions) and forecasters (i.e., the analysts hired to make predictions). Participants were assigned to the role of either judges or forecasters and were asked to rate 2 potential forecasts. In the “no trade‐off” condition, the 2 forecasts were aligned in optimism and confidence (the more confident forecast was also more optimistic); in the “trade‐off” condition, the more confident forecast was less optimistic. In Experiment 1, judges were more likely to positively evaluate confident forecasters when confident forecasters were the more (vs. less) optimistic ones. Experiment 2 demonstrated that forecasters were aware of judges' preferences for optimism and strategically relied on methods that resulted in more optimistic (but less reliable) predictions. Experiment 3 directly compared the perspectives of judges and forecasters, revealing that forecasters overestimated judges' preferences for optimism over confidence. The present studies show that forecasters and judges have different views of the trade‐off between confidence and optimism and that forecasters may unnecessarily sacrifice accuracy for optimism.     

Médicaments princeps vs. marché concurrentiel. De la motivation obligatoire,au contrôle des motifs médicaux ?

Physicians are free to prescribe the drugs they consider the best for their patients, and simultaneously required to seek healthcare’ cost-effectiveness — especially after patents expiry. While the physician choice of a given molecule is indisputable, French pharmacists gradually gained a large power to choose the brands on chemicals’ and biologics’ competitive markets. In May 2018, the highest judicial Court decided the physician must expressly motivate his exclusive choice of a given brand, and can not simply refuse the brand’ substitution by pharmacists. This unprecedented requirement is extrapolable to all substitutable drugs in France (registered generics and biosimilars). It raises the possible examination of medical choice motives — but in our opinion, it finishes, rather than it opens the arms race between prescribers and mandatory health insurers in France.