应用层次析分法和模糊综合评判研究保健品消费心理

将层次分析方法与模糊综合评判理论相结合,以营养成分、包装情况、价格因素、广告宣传、售后服务为一级评判指标,以保健品专卖店、大型超市、小型超市、杂货店、厂家邮购五种销售渠道为二级评价指标,给出一种模糊判断的权重计算方法,建立了保健品消费心理的层次模糊决策模型。应用该模型对长春地区消费者的保健品消费心理进行了测试,结果表明：测试结果与实际销售情况相符。说明应用该方法建立起来的模型在了解消费者对保健品的消费心理方面是可行的,同时也为新型保健品的开发和市场推广提供了一定的依据。     

Ambiguous comparative judgment: Fuzzy set model and data analysis

Abstract:  This paper proposed two types of fuzzy set models for ambiguous comparative judgments, which did not always hold transitivity and comparability properties. The first type of model was a fuzzy theoretical extension of the additive difference model for preference that was used to explain ambiguous preference strength. The second was a fuzzy logic model for explaining ambiguous preference in which preference strength was bounded, such as a probability measure. In both models, multi-attribute weighting parameters and all attribute values were assumed to be asymmetric fuzzy L-R numbers. For each model, a method of parameter estimation using fuzzy regression analysis was proposed. Numerical examples were also provided for comparison. Finally, the theoretical and practical implications of the proposed models were discussed.     

The ‘uncanny’, the sacred and the narcissism of culture: The development of the ego and the progress of civilization1

The report by a member of the Brazilian parliament that the rejection of physical deformity is natural and instinctive, and the Muslim reaction to the publication in the Western press of cartoons considered to be offensive to their religion, serve as an introduction to the examination of conflicts in human relations. The two episodes may be classified as representing the sense of the ‘uncanny’, attributed by Freud to the narcissism that remained from primitive cultures, in which the shadow cast by the body and the mirrored reflection of the latter probably generated the idea of soul‐which would be the narcissistic phenomenon causing the illusion of immortality. The presence of this illusion as a support for the beliefs of present‐day civilized peoples makes clear the inopportune influence of primitive mental states in areas where more developed ones should prevail. The persistence of the omnipotent thinking derived from these states provides the possibility of drawing a parallel between the development of the ego‐evolution from narcissism to object relation‐and the progress of civilization. In this context, the majority of social conflicts can be attributed to the deficient object relation resulting from the strength of primary narcissism, which generates a tendency to reject that which is different and to facilitate the emergence of destructive aggressiveness. The progress of civilization would then occur by means of a development of the ego compatible with object relations that lead to a drastic reduction in destructiveness.     

La qualité de la relation leader/membre et les comportements innovants : le rôle modérateur de la résistance au changement

Researchers have proposed that high quality of supervisor–employee relationships (Basu & Green, 1997; Scott & Bruce, 1994; Sanders, Moorkamp, Torka, Groeneveld & Groeneveld, 2010) fosters innovative behaviour. Moreover, researchers have acknowledged that this relationship is not clear (Rosing, Frese & Bausch, 2011; Volmer, Spurk & Niessen, 2012). The present study aims at testing the moderating role of resistance to change in the LMX-innovative behaviour relationship. Results of a study based on 160 participants from an organization provide empirical support to this hypothesis.     

Quantifying definitional relations in psychological measurement

Quantitative inferences about psychological attributes, such as extraversion, depression and empathy, involve measurement instruments as well as mathematical models that specify how indicators should be aggregated. The type of model that is appropriate for doing so is conditional on the type of relation that exists between an attribute, its facets and its indicators. The common assumption is that such relations are causal relations. Here, instead, we address definitional attribute-facet relations. Our aim is to find an appropriate mathematical model for when an attribute is defined in terms of facets, instead of causing or being caused by facets. In doing so, we describe the semantics of definitions in logical form. From this form we then derive continuous functions for attribute-facet relations using fuzzy logic. A model with main effects and interactions between facets seems to be more powerful for representing definitional relations than traditional formative and reflective models. This has important implications for measurement in basic and applied research.     

整字和部件的语义关系对汉字认知的影响

等级汉字是指由小汉字组成的大汉字。依据Navon的复合刺激范式,实验1选取“生物和非生物范畴”的汉字构建等级汉字,探索语义范畴是否一致对刺激认知的影响。实验2选取“意义相反或无关”的汉字组成等级汉字,采用真假字判断任务探索语义关系对刺激加工的影响。实验结果发现,等级汉字加工受大小汉字语义范畴关系和语义关系的影响,同时,任务类型影响汉字认知。     

God’s Faithfulness and Dementia: Christian Theology in Context

Christian theology concerns the practical, contextual realities of life in the church and the world. What does this mean for a person with dementia? While much dementia care focuses on deficits, this article promotes a different starting point: God’s faithfulness rather than our forgetfulness. Using case studies from residential aged care, opportunities for meaningful pastoral care are explored, inviting us to see in the person with dementia a deep connection with ourselves. Drawn from a theological understanding of God as three persons—Father, Son and Holy Spirit—“person-centered care” invites us into relationships of mutuality and reciprocity not dependent on words. Pastoral care of families is manifest through personal relationships where all aspects of dementia, including death and dying, can be discussed openly. Grounded in God’s faithfulness, the first and final word is love. Hope lies in the belief that we have already been found. We are blessed by the grace of God, called into community where the insightful and the forgetful flourish together.     

On Judgments of Approximately Equal

Although precision is often important in quantitative judgment, sometimes, it is valuable to recognize that two quantities are roughly the same. Fuzzy‐trace theory suggests that approximately equal judgments rely on gist representations (i.e., meaningful fuzzy categories of quantity). We conducted three experiments to investigate approximately equal judgments with number pairs presented in different formats, both with and without semantic content (breast cancer statistics). In each study, the ratio of the smaller divided by larger number predicted approximately equal judgments. Experiment 1 also examined how knowledge of breast cancer, presentation format (frequencies vs. percentages), and differences in gist comprehension of breast cancer information influence fuzzy equality judgments. As predicted by the fuzzy‐trace theory concept of denominator neglect, approximately equal judgments were more sensitive, as measured by signal detection theory (SDT) analyses, when presented as percentages. In both experiments with breast cancer statistics, people were more likely to judge number pairs approximately equal when they were embedded in sentences about breast cancer, and breast cancer knowledge predicted increased perception of equality, when appropriately consistent with reliable sources, and increased judgment sensitivity. In Experiment 2, a simple intervention focusing on gist meaning increased source‐consistent approximately equal judgments, increased SDT judgment sensitivity, and decreased SDT response bias. In Experiment 3, using number pairs devoid of semantic context spanning four orders of magnitude, we further examined ratio similarity. Overall, more knowledgeable judges and those who better understood the gist of meaningful numbers were more likely to judge literally different numbers as “approximately equal” rather than make precise discriminations that were meaningless. Copyright © 2017 John Wiley & Sons, Ltd.