广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制

基于刻板印象内容模型,作者将广告诉求分为诚意诉求和能力诉求,并研究了广告诉求和品牌来源国刻板印象对品牌态度的交互影响。通过两个实验,作者发现广告诉求和来源国刻板印象之间的匹配程度正向地影响消费者处理广告信息的流畅性,进而导致积极的情绪体验。消费者将这种积极情绪错误地归因到品牌上,从而产生积极的品牌态度。这一发现证实品牌来源国信息可以在消费者无意识的状态下通过情绪体验影响不同广告诉求的说服效果。     

Musical ability and non‐native speech‐sound processing are linked through sensitivity to pitch and spectral information

Is the observed link between musical ability and non‐native speech‐sound processing due to enhanced sensitivity to acoustic features underlying both musical and linguistic processing? To address this question, native English speakers (N = 118) discriminated Norwegian tonal contrasts and Norwegian vowels. Short tones differing in temporal, pitch, and spectral characteristics were used to measure sensitivity to the various acoustic features implicated in musical and speech processing. Musical ability was measured using Gordon's Advanced Measures of Musical Audiation. Results showed that sensitivity to specific acoustic features played a role in non‐native speech‐sound processing: Controlling for non‐verbal intelligence, prior foreign language‐learning experience, and sex, sensitivity to pitch and spectral information partially mediated the link between musical ability and discrimination of non‐native vowels and lexical tones. The findings suggest that while sensitivity to certain acoustic features partially mediates the relationship between musical ability and non‐native speech‐sound processing, complex tests of musical ability also tap into other shared mechanisms.     

Revise and resubmit: How real-time parsing limitations influence grammar acquisition

We present the results from a three-day artificial language learning study on adults. The study examined whether sentence-parsing limitations, in particular, difficulties revising initial syntactic/semantic commitments during comprehension, shape learners’ ability to acquire a language. Findings show that both comprehension and production of morphology pertaining to sentence argument structure are delayed when this morphology consistently appears at the end, rather than at the beginning, of sentences in otherwise identical grammatical systems. This suggests that real-time processing constraints impact acquisition; morphological cues that tend to guide linguistic analyses are easier to learn than cues that revise these analyses. Parallel performance in production and comprehension indicates that parsing constraints affect grammatical acquisition, not just real-time commitments. Properties of the linguistic system (e.g., ordering of cues within a sentence) interact with the properties of the cognitive system (cognitive control and conflict-resolution abilities) and together affect language acquisition.     

Cognitive processing of currency: Euros and dollars

In the current study, we evaluated whether the processing of currency was determined by familiarity of people with banknotes. In Experiment 1, participants who used the Euro currency named sequences of Euro banknotes and Dollar banknotes blocked by category or mixed with exemplars of other categories. The participants showed an interference effect in the blocked context with Dollar banknotes but not with Euro banknotes. In Experiment 2, the interference effect was observed with Euro banknotes when participants were not familiar with the Euro currency. These results suggest that the semantic processing of banknotes depends on the participants' familiarity with currency.     

Conceptual priming for environmental sounds and words: an ERP study

In this study we examined conceptual priming using environmental sounds and visually displayed words. Priming for sounds and words was observed in response latency as well as in event-related potentials. Reactions were faster when a related word followed an environmental sound and vice versa. Moreover both stimulus types produced an N400-effect for unrelated compared to related trials. The N400-effect had an earlier onset for environmental sounds than for words. The results support the theoretical notion that conceptual processing may be similar for verbal and non-verbal stimuli.     

Diversity and unity of modularity

Since the publication of Fodor's (1983) The Modularity of Mind, there have been quite a few discussions of cognitive modularity among cognitive scientists. Generally, in those discussions, modularity means a property of specialized cognitive processes or a domain-specific body of information. In actuality, scholars understand modularity in many different ways. Different characterizations of modularity and modules were proposed and discussed, but they created misunderstanding and confusion. In this article, I classified and analyzed different approaches to modularity and argued for the unity of modularity. Modularity is a multidimensional property consisting of features from several dimensions specifying different aspects of cognition. Among those, there are core features of modularity, and these core features form a cross-dimensional unity. Despite the diverse and liberal characterizations, modularity contributes to cognitive science because of the unity of the core features.     

Assigning Grammatical Gender During Word Production

The present study was designed to examine the processes by which grammatical gender is assigned during word production. French words varied in strength of sublexical cues, based on whether the word ending was typical for one gender rather than neutral about gender, and lexical cues, derived from the associated definite article being uninformative about gender for words beginning with a vowel, but informative for words beginning with a consonant. In Experiment 1, when native French speakers classified the gender of mentally evoked names of pictures, no effects of these cues were obtained. Experiment 2 used an improved methodology, with participants classifying the gender of words translated from English. English-speaking learners of French were influenced strongly by lexical and sublexical cues, while French speakers showed a weaker influence. However, for both speaker groups, words whose gender was classified slowly during recognition were also classified slowly during production, and error rates were similarly correlated across tasks. The conclusion was that gender is not equally available for all words once the associated “lemma” is accessed. Current models of language production may have to incorporate mechanisms allowing differential speed of access to gender information depending on a word’s formal properties.     

The Nature and Time Course of Pragmatic Plausibility Effects

The experiments reported in this article used a delayed same/different sentence matching task with concurrent measurement of eye movements to investigate the nature of the plausibility effect. The results clearly show that plausibility effects are not due to low level lexical associative processes, but arise as a consequence of the processing of the earliest or most basic form of sentential meaning. In fact, when sentential implausibility and lexical association are varied simultaneously, it is only sentential implausibility that exerts an effect. Effects of implausibility occur rapidly—sometimes parafoveally—and are localised in the regions of the sentence where the implausibility occurs, suggesting an incremental interpretive process progressing on a roughly word-by-word basis. It is suggested that plausibility effects result from the operation of a heuristically-driven process of sentential interpretation. This appears to behave in a ‘modular’ fashion, despite being influenced by real world knowledge and probabilities.Particular thanks are due to Ken Forster for kindling the ideas which led to much of this work and to Merrill Garrett for posing impossible challenges, which, probably to everyone’s surprise, could in fact be met. I am also much indebted to Claire Boissiere, Emma Clayes, Clare Dobbin, Alan Kennedy, Julie-Ann Marshall, Ashley Murray, and Murray Rowan for their collaboration in this research.     

Processing Unpointed Hebrew: What Can We Learn from Determining the Identicalness of Monosyllabic and Bisyllabic Nouns

The aim of this study was to determine whether Hebrew readers reference phonological information for the silent processing of unpointed Hebrew nouns. A research paradigm in which participants were required to perform consecutive same/different judgments regarding the identicalness of members of stimulus pairs was used for answering this question. Twenty-eight students (mean grade 4.9) participated in the study. The nouns used in preparing the word stimulus pairs were comprised of various amounts of syllabic information (monosyllabic versus bisyllabic) and differed in the degree this information was represented by their letter graphemes. The main findings suggest that the processing of the identicalness of unpointed Hebrew words may not involve the referencing of their phonological information.