Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference

The current research examines how goal orientation affects consumer preference among products with different prices. We argue that a less expensive product may have not only lower perceived quality but also greater perceived quality variability. This greater perceived variability provides the opportunity for optimistic, promotion‐oriented consumers to overestimate the quality of the less expensive product. This effect is weaker, however, for a more expensive product that consumers perceive to have less quality variability and which thus provides less room for quality overestimation. As a result, we hypothesize that promotion‐oriented consumers, as compared to prevention‐oriented consumers, will demonstrate a stronger preference for a less expensive product. In a field study and two laboratory experiments, we obtain empirical support both for the hypothesized effect of consumers’ goal orientation on their product preference and for its underlying process. We conclude with a discussion of the theoretical and practical implications of our results.     

“We” are Different: Exploring the Diverse Effects of Friend and Family Accessibility on Consumers' Product Preferences

Prior research suggests that close friends and family members exert similar effects on consumer behavior because both represent strong social ties and are subject to communal norms. However, drawing on regulatory focus theory, we postulate that accessibility of friend and family can have divergent impacts on consumers' subsequent purchase decisions. Across four experiments, as well as a pilot study, we demonstrate that accessibility of friend (vs. family) is more likely to activate a promotion focus, which results in more favorable consumer responses toward products with promotion‐focused appeals, whereas accessibility of family (vs. friend) is more likely to activate a prevention focus, which leads to more positive consumer responses toward products with prevention‐focused appeals.     

高创造力个体的群体差异性研究

高创造力群体的界定是创造力研究的重要前提,但迄今极少有研究关注以往研究中高创造力群体间的同质性问题。本研究以创造力问题提出能力测验调查了两所高校（一所地方高校和一所教育部直属高校）的975名大学生的创造力,通过极端组方法（extreme groups approach, EGA）为大学生创造力水平分组,考察不同创造力分组之间的差别。研究发现：地方高校和部属高校的高创造力大学生被试,在创造力的流畅性、变通性和独特性三个维度上,均存在显著差异。本研究结果提示,大学生高创造力组间可能存在质的差别,因此相关研究在外推结果时需要采取谨慎态度;研究者在实验过程中和讨论文献结果的可比性时一定要关注样本的同质性问题。     

Effects of cohabitation with another female on aggressive behaviour in pregnant mice

Pregnant, nonpregnant (but mated) and virgin females were individually housed or lived with a pregnant or nonpregnant cagemate. They were subjected to a series of successive daily encounters with a male intruder, the cagemate being excluded. The most aggressive subjects were pregnant females living with a pregnant cagemate. Isolated pregnant females were as aggressive as pregnant females with a nonpregnant cagemate. Nonpregnant and virgin females were the least aggressive. Nevertheless nonpregnant subjects living with a pregnant cagemate generated higher aggressive scores than nonpregnant females living alone. The way in which a pregnant cagemate influences the aggressive behaviour of another pregnant or nonpregnant female is discussed.     

Effects of minority status in the classroom on children's intergroup attitudes

Three studies examined the effects of relative group size on the development of children's intergroup attitudes. The studies employed a novel group paradigm in which elementary school children attending a summer school program were assigned to larger (i.e., majority) or smaller (i.e., minority) novel groups in their classroom (denoted by colored tee-shirts). In each study, relative group size was situated within a different classroom context. Study 1 examined the effects of relative group size when teachers made functional use of the novel groups and were themselves members of the novel groups. Study 2 examined the effects of relative group size in the absence of functional use. Study 3 examined the effects of relative group size when the classroom environment contained implicit messages about group status. In each study, children's intergroup attitudes (e.g., trait ratings, group evaluations) were assessed following several weeks in the classroom. The effect of relative group size on in-group bias was complex, varying as a function of (a) the relative size and salience of groups, (b) the measure used to assess intergroup attitudes, (c) group status (higher or lower), and (d) children's age.     

Factors contributing to the survival of self-help groups

Despite the growing utilization of self-help groups, there have been only a handful of studies that have examined the factors that contribute to their survival. The purpose of this study was to explore the factors that contribute to self-help group survival by examining their relationship with external sources (i.e., national and local self-help organizations, professionals) and group organizational characteristics (i.e., leadership diversification, recruitment, attendance at group meetings). Representatives from 245 active and 94 recently disbanded self-help groups were included in the analysis. Results indicated that the primary factors that discriminated between active and disbanded groups were the number of new people to attend a meeting, average group meeting attendance, length of existence, leadership diversification, outreach to potential group members, and support from national and local organizations. Results are discussed in terms of what national self-help organizations, self-help clearinghouses, and others who interact with self-help groups can do to empower and support them.     

Online group interaction and mental health: an analysis of three online discussion forums

The present study examined interactions on three Norwegian online discussion forums, and attempted to identify differences in interactions and plausible outcomes of thematically dissimilar forums. Four categories were applied to the forums in order to distinguish potentially constructive and destructive uses. Interaction along the constructive-destructive dimension was contingent upon the themes discussed, as well as the level and nature of professional involvement. Interaction adhering to a destructive dimension was identified only in relation to the forum for eating disorders. Discovering to what extent theme and professional involvement influence interactions in discussion forums might guide further professional involvement in online group settings and the design of appropriate online environments.     

Comprehension of reversible relative clauses in specifically language impaired and normally developing Greek children

This paper aims to investigate the syntactic comprehension of reversible relative clauses in a group of eight Greek children with specific language impairment (SLI) and two control groups of normally developing children matched on chronological and language age, respectively. An experiment using an acting out procedure was undertaken. Group analysis revealed that SLI children's performance is qualitatively different than that of both control groups. Interpreting the data, processes involved in syntactic comprehension are taken into consideration. It is claimed that processing demands impede SLI children's performance due to a deficit in their competence grammar.     

基于认知特性的信息显示方式

大规模信息的不断涌现使目前的WIMP界面显示方式已无法满足信息显示的要求,同时也给人们处理和理解信息带来极大的困难.本文从认知工效学的角度,深入分析了目前WIMP界面中信息显示与交互方式所存在问题及其原因,并对近年来信息可视化领域中出现的焦点与场景(focus+context)显示技术作了简要的介绍,进一步分析了该技术所面临的挑战.     

Children's perceptions and experiences of care giving: A focus group study

The stress of care giving for spouses and adult children has been extensively documented in the empirical literature. More recently attention has been paid to children's involvement in family care giving. Qualitative studies in the social welfare field have highlighted the social restrictions caring places upon children. There remains a need, however, to understand what children are thinking and feeling in an effort to cope with their care-giving demands. This study used a focus group methodology and individual interviews to explore the experiences of 17 young carers aged between 10 and 16. Thematic analysis was employed to identify themes relating to the nature of stressors, their appraisal of them, and the coping strategies they use to manage the task of caring.