女性择偶决策的线索偏好及信息加工方式

以68名20~33岁之间的未婚女性为被试, 探讨了她们在信息板上做出择偶决策时的线索偏好及信息加工方式。结果显示：(1)候选人的性格、健康状况、责任心是女性择偶时优先考虑的线索; (2)被试在完成信息板任务时间接表现出来的线索偏好不完全等同于主观评估给出的线索偏好; (3)择偶决策是一个有限理性的启发式搜索过程, 且时间紧迫性和候选人数量影响被试对择偶线索的信息加工方式; (4)候选人数量与择偶满意度之间不是简单的线性关系, 增加候选人数量并不一定能够提高决策后的满意度。依据有关的理论和发现对这些结果进行了讨论。     

Development and validation of the consumer disillusionment toward marketing activity scale

This study examines disillusioned consumers. The theory proposes that this is a group learning to lower their expectations of firm integrity and who, to avoid being let down, ignore marketing activity directly from the firm. This kind of exchange orientation develops as a response to consistent failure in perceptions of firm integrity. The research includes six studies, including over 600 adult consumers, to outline the development and validation of a measure of consumer disillusionment toward marketing activity. Completing the process provides a valid and reliable four‐item measure. In addition, the study includes the assessment of the nomological validity of the construct. The nomological validation includes using cue utilization theory to predict that disillusioned consumers favor advertising that provides evidence of verifiable integrity. The validation experiment uses print advertising containing high and low verifiable integrity stimuli. Results confirm the theory with disillusioned consumers focusing less on the firm as source of information. Further, these consumers respond more favorably than non‐disillusioned consumers to third party endorsers who serve to verify the firm's attempts to show integrity. Copyright © 2012 John Wiley & Sons, Ltd.     

The role of structural consistency between categories and attributes in hierarchical category learning

This study investigated how consistency between categories and attributes determines attribute selection in hierarchical category learning. Participants learned six categories for which number and color were equally relevant attributes, followed by a transfer task, to test which attribute was used. Before that, half of them learned embedding higher-level categories for which numbers were likely to be used. Orthogonal to this factor, the hierarchical structure was made explicit for half of them by category labels. The results showed that participants used numbers in the prior learning, but that the use of numbers was inhibited in the subsequent six-category learning task. However, this inhibitory effect was reduced when the hierarchical structure was explicit. The pattern of results suggests that attribute selection is determined by structural consistency between categories and attributes, not by a prior use of an attribute.     

情绪线索对儿童定义与评价“白谎”的影响

本研究运用图画—故事法探讨了交往意图不明确条件下 ,“听话者情绪反应”这一社会性行为结果对 5、7、9岁儿童定义和评价白谎的影响作用。结果表明 ,所有儿童能准确评定“听话者情绪反应”,内容分析发现 7、9岁儿童能运用“听话者情绪反应”信息 ,但情绪反应线索却未影响儿童对“白谎”的定义与道德评价。     

FOK产生机制的实验研究

通过以初中生和大学生为被试的两个实验探讨了FOK（Feeling-of-Knowing即“熟知感”）的产生机制,是线索熟悉性还是靶项目的可提取性（或记忆强度）决定FOK判断的等级。识记材料为90对中文词对.分前后两部分让被试识记,前后两部分词对之间安排三种关系：①完全相同;②仅线索词相同,③完全不同,这三种关系可选成不同的靶项目记忆强度和不同的线索熟悉性.两组实验结果一致表明,FOK的等级判断的高低取决于线索熟悉程度,而不随靶项目的记忆强度而变化.     

Exposure to negative emotional cues and alcohol cue reactivity with alcoholics: a preliminary investigation

Fifty-one male and female inpatient alcoholics received cue exposure treatment involving in vivo exposure to alcohol cues and imaginal exposure to individualized high-risk drinking situations involving negative emotional cues. At post-test, self-report measures of urge to drink alcohol and negative emotional states were obtained during an alcohol cue reactivity assessment. Contrary to our hypothesis, greater exposure to negative emotional cues during treatment was associated with greater urge and negative emotional responses at post-test. In addition, greater duration of exposure to negative emotional cues predicted greater attention to alcohol-related stimuli and thoughts about drinking during the post-test. Implications for future research in this area include extending the duration of exposure to negative emotional cues in order to establish the optimal exposure durations within which a majority of individuals achieve clinically significant reductions in their urge to drink alcohol.     

特质线索对儿童情绪、行为判断与归因的影响

本研究探讨在不同的道德冲突情境中,线索及其与行为的匹配性对儿童行为预测、情绪推断及其归因的影响。结果表明：（1）7、8岁儿童在一定程度上具备了根据他人特质推测情绪的能力,但是他们还难以做出准确的解释;（2）儿童对亲社会情境和犯过情境存在不同的情绪判断与归因模式;（3）在他人特质与行为匹配的时间,儿童更容易根据他人的特质来推测其情绪反应;（4）在他人特质不良的情况下,儿童更容易根据特质来预测其行为;（5）儿童预测他人行为的能力优于对他人情绪的判断。     

几何解题过程的眼动及视觉工作记忆模型:OGRE模型

简要介绍了一个几何解题过程的眼动及视觉工作记忆模型——跟动的几何推理引擎模型（OGRE）,对该模型的特点及其在其它认知过程中的应用进行了讨论。     

科普杂志目录编排效果的眼动研究

该研究探讨了读者在阅读科普杂志目录时的眼动特征。实验仪器为美国应用科学实验室生产的Model504型眼动仪。实验设计为2(插图颜色:彩色、黑白)×2(插图注解:有、无)×2(文字颜色:黑、蓝)。被试为大学生。研究发现:(1)被试对彩色插图的注视时间和注视次数比黑白插图的多;(2)被试对有注解的插图注视时间和注视次数要比无注解插图的多。实验结果表明,所阅读目录中的信息量决定读者的注意力。