决策过程中参照点效应研究述评

Kahneman和Tversky提出的“参照点效应”概念,对决策者的认知编码和信息整合方式做出了合理的解释,并对传统的理性决策理论提出了挑战。近年来,关于参照点效应的研究也一直受到众多学者的重视。文章系统阐述了参照点效应的相关概念和最新研究进展,并提出了参照点效应未来研究的4个趋势：日益重视多重参照点效应的研究、开始关注动态决策中的参照点变化机制、重视群体决策过程中的参照点效应研究、注重在现实决策任务中验证和发展参照点效应的相关理论     

自我参照和环境参照整合过程中的主方位判断

通过三个实验证明,自我参照和环境参照转化与整合过程中的主方位判断受拍摄方向和目标位置的影响。二者对主方位判断的作用模式不会随主方位判断任务的改变而改变,拍摄方向效表现为：朝北效应（匹配效应）和主方位效应,体现的是自我参照和环境参照整合过程中环境参照对主方位的影响;目标位置效应的认知加工时间模式可表示为：前-后轴<左-右轴<其他位置,体现的是自我参照和环境参照整合过程中自我参照对主方位的影响。本文以规范轴和规范方向为框架对数据结果进行了分析和解释。     

Factor analysis by instrumental variables methods

Three alternative estimation procedures for factor analysis based on the instrumental variables method are presented. These procedures are justified by the method of least squares. Formulas for asymptotic standard errors of factor loadings are derived. The procedures are empirically compared to the method of maximum likelihood. The conclusion, based on the data used in this study, is that two of the procedures seem to work well.     

守范?失范?——作为参照点的社会规范对决策行为的影响

作为参照点的社会规范指个体为实现群体目标保持活动一致性所建立起来的、视为决策与判断标准的规范。社会规范研究经历了从完全理性到有限理性的转变过程。其对决策行为影响的解释机制包括预期理论、后悔理论、"齐当别"抉择模型、程数说和三参照点理论等,能较好解释避税、见死不救与医患冲突等现象。今后研究注意结合社会认知角度,实现研究思想与范式的转变,侧重探索多重参照点、群体决策机制,丰富跨文化研究等,为转型期的守范与失范行为提供科学的解释。     

Sense and Reference of Predicates: Comments on Frege’s Theory of Sense-Reference

Frege argued that a predicate was a functional expression and the reference of it a concept, which as a predicative function had one or more empty places and was thus incomplete. Frege’s view gives rise to what has been known as the paradox of the concept “horse.” In order to resolve this paradox, I argue for an opposite view which retains the point that a predicate is a function, i.e. that a predicative function is complete in a sense. Specifically speaking, a predicate performing the function of a predicate has at least one empty place and has no reference, while a predicate performing the function of a subject does not have any empty place but does have a reference. Frege not only regarded a concept with one or more empty places as the reference of a predicate but also took a set of objects without any empty place to be the extension of a concept with one or more empty places. Thus, it presents a complex relationship between the reference of a predicate and its corresponding extension, leading to disharmony in his theory. I argue that this is because there is a major defect in Frege’s theory of meaning, namely the neglect of common names. What he called extensions of concepts are actually extensions of common names, and the references of predicates and the extensions of common names have a substantial difference despite being closely related.     

The relationship between allocentric and egocentric frames of reference and categorical and coordinate spatial information processing

We report two experiments on the relationship between allocentric/egocentric frames of reference and categorical/coordinate spatial relations. Jager and Postma (2003) suggest two theoretical possibilities about their relationship: categorical judgements are better when combined with an allocentric reference frame and coordinate judgements with an egocentric reference frame (interaction hypothesis); allocentric/egocentric and categorical/coordinate form independent dimensions (independence hypothesis). Participants saw stimuli comprising two vertical bars (targets), one above and the other below a horizontal bar. They had to judge whether the targets appeared on the same side (categorical) or at the same distance (coordinate) with respect either to their body-midline (egocentric) or to the centre of the horizontal bar (allocentric). The results from Experiment 1 showed a facilitation in the allocentric and categorical conditions. In line with the independence hypothesis, no interaction effect emerged. To see whether the results were affected by the visual salience of the stimuli, in Experiment 2 the luminance of the horizontal bar was reduced. As a consequence, a significant interaction effect emerged indicating that categorical judgements were more accurate than coordinate ones, and especially so in the allocentric condition. Furthermore, egocentric judgements were as accurate as allocentric ones with a specific improvement when combined with coordinate spatial relations. The data from Experiment 2 showed that the visual salience of stimuli affected the relationship between allocentric/egocentric and categorical/coordinate dimensions. This suggests that the emergence of a selective interaction between the two dimensions may be modulated by the characteristics of the task.     

Effects of stimulus order on discrimination processes in comparative and equality judgements: Data and models

In typical discrimination experiments, participants are presented with a constant standard and a variable comparison stimulus and their task is to judge which of these two stimuli is larger (comparative judgement). In these experiments, discrimination sensitivity depends on the temporal order of these stimuli (Type B effect) and is usually higher when the standard precedes rather than follows the comparison. Here, we outline how two models of stimulus discrimination can account for the Type B effect, namely the weighted difference model (or basic Sensation Weighting model) and the Internal Reference Model. For both models, the predicted psychometric functions for comparative judgements as well as for equality judgements, in which participants indicate whether they perceived the two stimuli to be equal or not equal, are derived and it is shown that the models also predict a Type B effect for equality judgements. In the empirical part, the models' predictions are evaluated. To this end, participants performed a duration discrimination task with comparative judgements and with equality judgements. In line with the models' predictions, a Type B effect was observed for both judgement types. In addition, a time-order error, as indicated by shifts of the psychometric functions, and differences in response times were observed only for the equality judgement. Since both models entail distinct additional predictions, it seems worthwhile for future research to unite the two models into one conceptual framework.     

Up by upwest: Is slope like north?

Terrain slope can be used to encode the location of a goal. However, this directional information may be encoded using a conceptual north (i.e., invariantly with respect to the environment), or in an observer-relative fashion (i.e., varying depending on the direction one faces when learning the goal). This study examines which representation is used, whether the sensory modality in which slope is encoded (visual, kinaesthetic, or both) influences representations, and whether use of slope varies for men and women. In a square room, with a sloped floor explicitly pointed out as the only useful cue, participants encoded the corner in which a goal was hidden. Without direct sensory access to slope cues, participants used a dial to point to the goal. For each trial, the goal was hidden uphill or downhill, and the participants were informed whether they faced uphill or downhill when pointing. In support of observer-relative representations, participants pointed more accurately and quickly when facing concordantly with the hiding position. There was no effect of sensory modality, providing support for functional equivalence. Sex did not interact with the findings on modality or reference frame, but spatial measures correlated with success on the slope task differently for each sex.     

Determinants of pro‐environmental consumption intention in rural China: The role of traditional cultures,personal attitudes and reference groups

This study aimed to identify social‐psychological predictors of pro‐environmental consumption intention in rural China. To this end, a proposed conceptual model was tested by analyzing the survey data derived from 972 rural respondents in Jiangxi province in south‐eastern China. Results showed that the endorsement of traditional cultures (man–nature orientation and collectivism) was linked with pro‐environmental consumption behaviuor, but was mediated by intentions. Personal attitudes (environmental cognition and environmental affect) and reference groups influenced both intention and behaviour. The results also provided good evidence of the intention–behaviour relationship. These findings provided a better understanding of the process in which Chinese rural residents developed their pro‐environmental consumption behaviours.     

Being In Front Is Good—But Where Is In Front? Preferences for Spatial Referencing Affect Evaluation

Speakers of English frequently associate location in space with valence, as in moving up and down the “social ladder.” If such an association also holds for the sagittal axis, an object “in front of” another object would be evaluated more positively than the one “behind.” Yet how people conceptualize relative locations depends on which frame of reference (FoR) they adopt—and hence on cross-linguistically diverging preferences. What is conceptualized as “in front” in one variant of the relative FoR (e.g., translation) is “behind” under another variant (reflection), and vice versa. Do such diverging conceptualizations of an object's location also lead to diverging evaluations? In two studies employing an implicit association test, we demonstrate, first, that speakers of German, Chinese, and Japanese indeed evaluate the object “in front of” another object more positively than the one “behind.” Second, and crucially, the reversal of which object is conceptualized as “in front” involves a corresponding reversal of valence, suggesting an impact of linguistically imparted FoR preferences on evaluative processes.