The Sanitary‐Mask Effect on Perceived Facial Attractiveness

Currently, some Japanese women use a sanitary mask to hide their faces when not wearing makeup, perhaps because they believe that they are more attractive (or less ugly) when wearing a sanitary mask than when not wearing makeup. The present study examined the effect of wearing a sanitary mask on the perception of facial attractiveness. We manipulated the presence or absence of a mask in the main experiments or an occluder (e.g., notebook) in control experiments and asked participants to rate facial images. The results revealed that attractive faces wearing a sanitary mask were perceived as less attractive than the same faces without the mask, contrary to Japanese women's belief. This is the first study to demonstrate a new phenomenon, the sanitary‐mask effect, in which observers underestimate the physical attractiveness of a mask‐wearing face. Importantly, the pattern of the results of perceived attractiveness was substantially altered when a control object occluded the faces. This suggests that facial occlusion by a sanitary mask has a unique effect, due to occlusion and unhealthiness priming.     

Investigating the face inversion effect in a deaf population using the Dimensions Tasks

Early experience can change the way people process faces. Early deafness provides deaf children with the opportunity to learn sign language, which is likely to alter their face processing strategy. The goal of the current study was to investigate whether early deafness, combined with the sign language experience, was able to change the face processing strategy using the Dimensions Task. In the Face Dimensions Task, configural and featural information were parametrically and independently manipulated in the eye and mouth region of the face. The manipulations for configural information involved changing the distance between the eyes or the distance between the mouth and the nose. The manipulations for featural information involved changing the size of the eyes or the size of the mouth. Similar manipulations were applied in the House Dimensions Task, with top and bottom windows treated as eyes and mouth. In the Face Dimensions Task, both the signing deaf and hearing participants showed a larger inversion effect in the mouth condition than the eye condition. However, as compared to hearing participants, deaf participants showed smaller inversion effect in the mouth condition, because their performance in the inverted mouth condition was not compromised by inversion to the same extent as the hearing participants. In the House Dimensions Task, this effect was not present, suggesting that it was face specific. This effect could be explained by the redistributed attentional resources from the centre to peripheral visual fields of deaf participants.     

Face likeability mediates the memory-enhancing effect of face attractiveness in young but not older adults

Evidence of effects of face attractiveness on memory is mixed and little is known about the underlying mechanisms of this relationship. Previous work suggests a possible mediating role of affective responding to faces (i.e., face likeability) on the relationship between face attractiveness and memory. Age-related change in social motivation may reduce the relevance of face attractiveness in older adults, with downstream effects on memory. In the present study, 50 young and 51 older participants were presented with face-trait pairs. Faces varied in attractiveness. Participants then completed a face-trait associative recognition memory task and provided likeability ratings for each face. There was a memory-enhancing effect of face attractiveness in young (but not older) participants, which was partially mediated by face likeability. In addition, more attractive and less attractive (compared to moderately attractive) faces were more likely remembered by both young and older participants. This quadratic effect of face attractiveness on memory was not mediated by face likeability. Findings are discussed in the context of motivational influences on memory that vary with age.     

Children view own-age faces qualitatively differently to other-age faces

Like most own-group biases in face recognition, the own-age bias (OAB) is thought to be based either on perceptual expertise or socio-cognitive motivational mechanisms [Wolff, N., Kemter, K., Schweinberger, S. R., &; Wiese, H. (2013). What drives social in-group biases in face recognition memory? ERP evidence from the own-gender bias. Social Cognitive and Affective Neuroscience. doi:10.1093/scan/nst024]. The present study employed a recognition paradigm with eye-tracking in order to assess whether participants actively viewed faces of their own-age differently to that of other-age faces. The results indicated a significant OAB (superior recognition for own-age relative to other-age faces), provided that they were upright, indicative of expertise being employed for the recognition of own-age faces. However, the eye-tracking results indicate that viewing other-age faces was qualitatively different to the viewing of own-age faces, with more nose fixations for other-age faces. These results are interpreted as supporting the socio-cognitive model of the OAB.     

错认总比错过好——面孔视错觉的发生机制及其应用

面孔视错觉现象表现为个体从其他事物中感知到并不存在的面孔。面孔视错觉要素已广泛应用于艺术、广告及商品中,起到吸引注意、促进消费的作用。同时,先前的研究通过采用各种范式,发现患者在面孔视错觉的产生上同常人的差异,以及视错觉与视幻觉之间的联系。根据视觉加工通路的不同,相关范式可分为视错觉监测范式,以及视错觉辨认范式。前者侧重于基于提取的类面孔特征所做出的快速预测,后者侧重于主观期望引导个体对物体特征的提取,两者最终均会影响到后续的认知判断。日后研究可从面孔视错觉的发生机制出发,结合自上而下和自下而上两种加工通路,为面孔视错觉产生机制提供理论依据,并拓宽该要素在临床诊断及商业广告领域上的应用。     

Evidence for a young adult face bias in accuracy and consensus of age estimates

Adults' face processing may be specialized for the dimensions of young adult faces. For example, young and older adults exhibit increased accuracy in normality judgments and greater agreement in attractiveness ratings for young versus older adult faces. The present study was designed to examine whether there is a similar young adult face bias in facial age estimates. In Experiment 1, we created a face age continuum by morphing an averaged young adult face with an averaged older adult face in 5% increments, for a total of 21 faces ranging from 0 to 100% old. Young and older adults estimated facial age for three stimulus age categories [young (morphs 0–30%), middle‐aged (morphs 35–65%), and older adult (morphs 70–100%)]. Both age groups showed the least differentiation in age estimates for young adult faces, despite showing greater consensus across participants in estimates for young faces. In Experiment 2, young and older adults made age estimates for individual young and older adult identities. Both age groups were more accurate and showed greater consensus in age estimates for young faces. Collectively, these results provide evidence for a bias in processing young adult faces beyond that which is often observed in recognition and normality/attractiveness judgment tasks.     

Breaking face processing tasks apart to improve their predictive value in the real world: A comment on Ramon,Bobak, and White (2019)

In this commentary, I will expand on three aspects suggested by Ramon et al. (2019, British Journal of Psychology, 110, 461) to improve the predictive value of laboratory‐based tasks in real‐world applications. There are potential benefits that may arise from three interrelated considerations, particularly in terms of predicting agents’ susceptibility to errors in operational settings. The first is a proposal to conduct a detailed examination of performance on face processing tests rather than only analysing overall accuracy scores. The second involves considering non‐face‐related cognitive and meta‐cognitive sub‐processes involved in face processing tasks. The third highlights the contribution of superior recognisers in creating challenging tests that simulate difficult real‐world situations.     

Towards a ‘manifesto’ for super‐recognizer research

This article provides a response to five excellent commentaries on our article ‘Super‐recognizers: From the lab to the world and back again’. Specifically, the response summarizes commonalities between these commentaries. Based on this consensus, we propose a flexible framework for the assessment of superior face recognition and outline guiding principles to advance future work in the field.     

Differential effects of makeup on perceived age

Makeup accentuates three youth‐related visual features – skin homogeneity, facial contrast, and facial feature size. By manipulating these visual features, makeup should make faces appear younger. We tested this hypothesis in an experiment in which participants estimated the age of carefully controlled photographs of faces with and without makeup. We found that 40‐ and especially 50‐year‐old women did appear significantly younger when wearing makeup. Contrary to our hypothesis, 30‐year‐old women looked no different in age with or without makeup, while 20‐year‐old women looked older with makeup. Two further studies replicated these results, finding that makeup made middle‐aged women look younger, but made young women look older. Seeking to better understand why makeup makes young women look older, we ran a final study and found evidence that people associate makeup use with adulthood. By activating associations with adulthood, makeup may provide an upward bias on age estimations of women who are not clearly adult. We propose that makeup affects social perceptions through bottom‐up routes, by modifying visual cues such as facial contrast, facial feature size, and skin homogeneity, and also through top‐down routes, by activating social representations and norms associated with makeup use.     

Dominance and competence face to face: Dissociations obtained with a reverse correlation approach

The article explores whether the traits representing the dimensions underlying the structure of facial and non-facial impressions are similarly mapped in the face space. Two studies examine whether the trustworthiness-by-dominance and the warmth-by-competence two-dimensional models overlap in face perception. In Study 1 (N = 200), we used a reverse-correlation task to obtain classification images (CIs) reflecting how each dimension is mapped onto a face. Results show that the similarity between CIs was higher between warmth and trustworthiness than between competence and dominance. In Study 2 (N = 31) the evaluations of each CI on each social dimension show a higher dissociation between dominance and competence than between trustworthiness and warmth. These results, obtained at both perceptual and judgment levels, suggest that there is only a partial correspondence between the two models that seems to be driven by the relationship that the competence and dominance dimensions establish with valence.