The Theory of Emotions in Marketing

To determine whether a theory of emotions in marketing is needed, this article assesses the current theoretical status of emotions in marketing. The theoretical propositions and the characteristics of four major theories of emotions borrowed from psychology, as well as five marketing accounts for emotions are reviewed. The characteristics of emotions in marketing are specified and compared with the characteristics of emotions as seen by psychology. The article ends with four theoretical proposals on directions for future development of a theory of emotions in marketing.     

Grief Therapy: An Experiential Workshop

The authors conducted a workshop at a family therapy conference in South Africa in 1997 to explore the use of healing rituals in grief work. There were two levels involved: First, an experiential workshop, and, second, a metalevel in exploring the use of rituals as a rite of passage to facilitate transitions. A draft of the authors' paper was sent to all participants for their comments, which are included in the text.     

The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively

An enduring question in the field of judgment and decision making is when people are likely to choose on the basis of intuition and when they are likely to pursue a more deliberative decision strategy. Here, we attempt to shed light on that question by examining whether people tend to weight intuition more heavily when making experiential purchases, and to weight deliberation more heavily when making material purchases. Results from seven studies indicate that they do. In Study 1 (and a replication), participants expressed an explicit preference for choosing experiential purchases intuitively and material purchases analytically. In Study 2 (and a replication), participants anticipated experiencing more regret after going against reason for material purchases and going against intuition for experiential purchases. Participants in Study 3 who were asked to think about an experiential purchase wanted to see the relevant information presented by alternative, which facilitates intuitive/holistic processing, more than did those who were asked to consider a material purchase. In two additional studies, participants who were induced to think intuitively chose experiential purchases more often (Study 4) and reported a higher willingness to pay for them (Study 5) compared with participants induced to think analytically. Copyright © 2016 John Wiley & Sons, Ltd.     

Discomfort and avoidance of touch: new insights on the emotional deficits of social anxiety

Physical touch is central to the emotional intimacy that separates romantic relationships from other social contexts. In this study of 256 adults (128 heterosexual couples, mean relationship length?=?20.5 months), we examined whether individual differences in social anxiety influenced comfort with and avoidance of physical touch. Because of prior work on sex difference in touch use, touch comfort, and social anxiety symptoms and impairment, we explored sex-specific findings. We found evidence that women with greater social anxiety were less comfortable with touch and more avoidant of touch in same-sex friendships. Additionally, a woman’s social anxiety had a bigger effect on a man’s comfort with touch and avoidance of touch in the romantic relationship than a man’s social anxiety had on the woman’s endorsement of touch-related problems. These effects were uninfluenced by the length of romantic relationships. Touch is a neglected emotional experience that offers new insights into the difficulties of individuals suffering from social anxiety problems, and their romantic partners.     

The glow of Telesphoros: a brief enquiry into the sense of the term ‘mana personality’ and the dynamic of experiences behind it

In this article, I begin by outlining the qualities and attributes associated with experiences of mana, focusing particularly on the way the term ‘mana’ was used by C.G. Jung in his published work. I note that Jung associated mana with the accumulation and transfer of psychic energy (libido), with the appearance and appropriation of elemental fire, and by extension, with the metamorphic experience of constellating consciousness. In this context, informed by Jung’s accounts and modes of expression, the term mana personality becomes a provisional designation for a recurrent dynamic of archetypal experiential configurations whose telos appears to be the reorientation of consciousness to its origin.     

Restating the role of phenomenal experience in the formation and maintenance of the Capgras delusion

In recent times, explanations of the Capgras delusion have tended to emphasise the cognitive dysfunction that is believed to occur at the second stage of two-stage models. This is generally viewed as a response to the inadequacies of the one-stage account. Whilst accepting that some form of cognitive disruption is a necessary part of the aetiology of the Capgras delusion, I nevertheless argue that the emphasis placed on this second-stage is to the detriment of the important role played by the phenomenology underlying the disorder, both in terms of the formation and maintenance of the delusional belief. This paper therefore proposes an interactionist two-stage model in which the phenomenal experience of the Capgras patient is examined, emphasised, and its relation to top-down processing discussed.

基于整合视角的幸福感内涵研析与重构

幸福感是一个关注个体最佳心理功能和体验的概念, 国内外对幸福感的研究主要分为两个取向——主观幸福感（subjective well-being, SWB）和心理幸福感（psychological well-being, PWB）, SWB关注个体享乐, PWB关注个体潜能实现。在对现有文献研究的基础上, 分析了SWB和PWB的特点及其间的区别与联系, 并在一个系统的视角下, 从主体行为感知角度对幸福感进行整合, 提出了个体幸福感整合模型, 呈现了基于主体同一性的幸福感整合路径及特点。在此基础上, 重新界定了幸福感的概念, 从时间维度分析了个体幸福感的整体变化趋势。     

体验式教学在ICU护士人文执业能力培养中的应用

按照护士人文执业能力概念架构,将护士人文执业能力培养分解为心理调适能力、自我管理能力、人际沟通能力、人文关怀实践能力、伦理与法律实践能力5个核心概念,并将其融入在体验式教学课程中,应用于ICU护士人文执业能力的培训中。通过引导式思考、情境体验、实践反思、质量评价等方式,开展相关培训。对比试验组和对照组的结果,发现体验式教学法能为ICU护士提供对人文执业能力理解的思路与方法,进而提升护士人文执业能力。

     

语义表征具身理论:情绪在概念表征中的作用

概念如何被表征是认知科学的热点问题,其中抽象概念如何表征是当前具身认知最具争议性的话题之一。与前期概念隐喻理论(强调意象图式)和知觉符号理论(强调情境内省信息)的观点不同,语义表征具身理论强调情绪经验信息在抽象概念表征和加工中的作用。具体而言,具体概念的表征主要来自感觉运动信息,而抽象概念的表征主要来自情绪经验信息和语言信息。研究证明,抽象概念的高情绪经验信息能够促进词汇的加工,且这一促进作用受词汇情绪效价的调节。未来研究应进一步考虑影响情绪经验信息发挥作用的因素,比如语言信息的丰富性、情绪唤醒或个体的情绪状态等。