消费心理对用户购买决策的影响及营销对策

在现阶段消费心理对消费行为有着重要的影响。在以消费者为中心的市场营销活动中,企业要在激烈的市场竞争中占有更多的市场份额,兢只有在掌握和了解消费者心理的基础上,有针对性地制定适应消费者心理需求的营销策略,才能在竞争中占据有利地位,获取更多的市场机会与商业利润。     

What are television advertisements really trying to tell us? A postmodern perspective

This paper differentiates between the modern and the postmodern approach to advertising. It provides indicators of the nature of postmodern advertisements and proposes a methodology based on critical discourse analysis for interpreting the meaning and understanding the structure of such advertisements. The paper discusses the purpose of the postmodern approach to advertising and argues that its very imagery may further confuse an already confused postmodern consumer. The credibility of the imagery may also be questioned where it is perceived to be an illusion that is incapable of being substantiated. Copyright © 2002 Henry Stewart Publications.     

Decision resource consultancy: a convergence of disciplines that aid consumer marketing

When companies recognise the limitations of seat‐of‐pants decision making, it is not always immediately clear where to turn in order to procure the information and advice that can result in better business decisions. The chosen resource might be a research agency (assumed to be fast‐acting); a management consultancy (likely to be reassuringly expensive); or sources in the academic world (popularly seen as ‘leading‐edge’). What is delivered will depend on the type of supplier chosen: so far, each of these resources has developed in isolation, with its own assumptions, methods and codes of conduct. Nowhere is this more starkly seen than among providers of qualitative research, the discipline that gave birth to focus groups and marketing‐oriented depth interviews. Depending on the supplier, the client may be provided with research that is process‐based, skills‐based or knowledge‐based. The design, practice and analysis of the research will differ accordingly. In this paper, it is argued that the time has come to establish a new form of business consultancy which understands the strengths and weaknesses of these three traditional approaches, which can offer research brokerage that makes available the most appropriate techniques, and which can bring together the distinctive offerings of market‐research agencies, universities and management consultancies as a total resource in helping clients to make optimal decisions. An acceptance of new kinds of professional alliances will be required, as ‘meta‐consultants’ look for cooperation, not competition, among those who are based in each of these three domains. Copyright © 2002 Henry Stewart Publications.     

Building the buzz in the hive mind

What is the secret to buzz marketing? Buzz marketing is defined as the amplification of initial marketing efforts by third parties through their passive or active influence. This powerful conceptual framework is illustrated in this paper with practical information on how to build the buzz. Copyright © 2004 Henry Stewart Publications Ltd.     

The mediating role of state maladaptive emotion regulation in the relation between social anxiety symptoms and self-evaluation bias

Although social anxiety symptoms are robustly linked to biased self-evaluations across time, the mechanisms of this relation remain unclear. The present study tested three maladaptive emotion regulation strategies – state post-event processing, state experiential avoidance, and state expressive suppression – as potential mediators of this relation. Undergraduate participants (N?=?88; 61.4% Female) rated their social skill in an impromptu conversation task and then returned to the laboratory approximately two days later to evaluate their social skill in the conversation again. Consistent with expectations, state post-event processing and state experiential avoidance mediated the relation between social anxiety symptoms and worsening self-evaluations of social skill (controlling for research assistant evaluations), particularly for positive qualities (e.g. appeared confident, demonstrated social skill). State expressive suppression did not mediate the relation between social anxiety symptoms and changes in self-evaluation bias across time. These findings highlight the role that spontaneous, state experiential avoidance and state post-event processing may play in the relation between social anxiety symptoms and worsening self-evaluation biases of social skill across time.     

Identity Processing Style and Depression: The Mediational Role of Experiential Avoidance and Self-Regulation

This study investigated the role experiential avoidance and self-regulation play in mediating relationships between stylistic differences in the way college students engage or attempt to evade the process of constructing a personal sense of identity and depressive symptoms. Two hundred seven 18- to 23-year-old undergraduate students completed measures of identity processing style, self-regulation, experiential avoidance, and depressive symptoms. Consistent with previous research, a diffuse-avoidant identity style was positively associated with depression, which was completely mediated by self-regulation and experiential avoidance. Contrary to prediction, an informational identity style was not directly related with experiential avoidance or depression. However, an informational style indirectly predicted low depressive symptoms via self-regulation. Unexpectedly, when the contribution of self-regulation was controlled, an informational style was positively associated with experiential avoidance, which indirectly predicted high depressive symptoms. The pattern of relationships was not moderated by the sex of the participants. Implications of the results for intervention programs and counseling practices that may enhance the mental health of college students are considered.     

The glow of Telesphoros: a brief enquiry into the sense of the term ‘mana personality’ and the dynamic of experiences behind it

In this article, I begin by outlining the qualities and attributes associated with experiences of mana, focusing particularly on the way the term ‘mana’ was used by C.G. Jung in his published work. I note that Jung associated mana with the accumulation and transfer of psychic energy (libido), with the appearance and appropriation of elemental fire, and by extension, with the metamorphic experience of constellating consciousness. In this context, informed by Jung’s accounts and modes of expression, the term mana personality becomes a provisional designation for a recurrent dynamic of archetypal experiential configurations whose telos appears to be the reorientation of consciousness to its origin.     

语义表征具身理论:情绪在概念表征中的作用

概念如何被表征是认知科学的热点问题,其中抽象概念如何表征是当前具身认知最具争议性的话题之一。与前期概念隐喻理论(强调意象图式)和知觉符号理论(强调情境内省信息)的观点不同,语义表征具身理论强调情绪经验信息在抽象概念表征和加工中的作用。具体而言,具体概念的表征主要来自感觉运动信息,而抽象概念的表征主要来自情绪经验信息和语言信息。研究证明,抽象概念的高情绪经验信息能够促进词汇的加工,且这一促进作用受词汇情绪效价的调节。未来研究应进一步考虑影响情绪经验信息发挥作用的因素,比如语言信息的丰富性、情绪唤醒或个体的情绪状态等。     

成人依恋与心理理论的关系:认知融合与经验性回避的中介作用

为探究成人依恋、认知融合、经验性回避与心理理论的关系及其作用机制,研究者采用实验法和问卷法对312名成年人进行了测量。研究结果表明：（1）不安全的成人依恋负向预测心理理论;（2）经验性回避在成人依恋与心理理论之间起中介作用;（3）认知融合在成人依恋与心理理论之间不存在中介作用;（4）成人依恋的两种类型（依恋回避、依恋焦虑）呈现出不同的链式中介作用：认知融合与经验性回避在依恋回避与心理理论之间起部分中介作用,而在依恋焦虑与心理理论之间起完全中介作用。研究从心理灵活性的角度考察成人依恋与心理理论的关系及其作用机制,并探究接纳承诺训练在提升社会认知能力上的实践意义。     

Embodied simulation: From neurons to phenomenal experience

The same neural structures involved in the unconscious modeling of our acting body in space also contribute to our awareness of the lived body and of the objects that the world contains. Neuroscientific research also shows that there are neural mechanisms mediating between the multi-level personal experience we entertain of our lived body, and the implicit certainties we simultaneously hold about others. Such personal and body-related experiential knowledge enables us to understand the actions performed by others, and to directly decode the emotions and sensations they experience. A common functional mechanism is at the basis of both body awareness and basic forms of social understanding: embodied simulation. It will be shown that the present proposal is consistent with some of the perspectives offered by phenomenology.