The Theory of Emotions in Marketing

To determine whether a theory of emotions in marketing is needed, this article assesses the current theoretical status of emotions in marketing. The theoretical propositions and the characteristics of four major theories of emotions borrowed from psychology, as well as five marketing accounts for emotions are reviewed. The characteristics of emotions in marketing are specified and compared with the characteristics of emotions as seen by psychology. The article ends with four theoretical proposals on directions for future development of a theory of emotions in marketing.     

A Review of Sensory Imagery for Consumer Psychology

This review of mental imagery research has the core objective of fostering more research on the topic of sensory imagery. The review is organized around a conceptual framework highlighting (a) how mental imagery is formed, (b) the elicitation and elaboration of mental imagery, (c) the multi-modal nature of sensory imagery, and (d) the consumer behavior consequences of mental imagery. This conceptual framework provides many new lenses through which researchers can view prior findings, and thereby motivates innovative new research ideas. Future research directions are provided in each section of the review, with additional unexplored opportunities presented in a final section.     

体验式教学在ICU护士人文执业能力培养中的应用

按照护士人文执业能力概念架构,将护士人文执业能力培养分解为心理调适能力、自我管理能力、人际沟通能力、人文关怀实践能力、伦理与法律实践能力5个核心概念,并将其融入在体验式教学课程中,应用于ICU护士人文执业能力的培训中。通过引导式思考、情境体验、实践反思、质量评价等方式,开展相关培训。对比试验组和对照组的结果,发现体验式教学法能为ICU护士提供对人文执业能力理解的思路与方法,进而提升护士人文执业能力。

     

The glow of Telesphoros: a brief enquiry into the sense of the term ‘mana personality’ and the dynamic of experiences behind it

In this article, I begin by outlining the qualities and attributes associated with experiences of mana, focusing particularly on the way the term ‘mana’ was used by C.G. Jung in his published work. I note that Jung associated mana with the accumulation and transfer of psychic energy (libido), with the appearance and appropriation of elemental fire, and by extension, with the metamorphic experience of constellating consciousness. In this context, informed by Jung’s accounts and modes of expression, the term mana personality becomes a provisional designation for a recurrent dynamic of archetypal experiential configurations whose telos appears to be the reorientation of consciousness to its origin.     

成人依恋与心理理论的关系:认知融合与经验性回避的中介作用

为探究成人依恋、认知融合、经验性回避与心理理论的关系及其作用机制,研究者采用实验法和问卷法对312名成年人进行了测量。研究结果表明：（1）不安全的成人依恋负向预测心理理论;（2）经验性回避在成人依恋与心理理论之间起中介作用;（3）认知融合在成人依恋与心理理论之间不存在中介作用;（4）成人依恋的两种类型（依恋回避、依恋焦虑）呈现出不同的链式中介作用：认知融合与经验性回避在依恋回避与心理理论之间起部分中介作用,而在依恋焦虑与心理理论之间起完全中介作用。研究从心理灵活性的角度考察成人依恋与心理理论的关系及其作用机制,并探究接纳承诺训练在提升社会认知能力上的实践意义。     

语义表征具身理论:情绪在概念表征中的作用

概念如何被表征是认知科学的热点问题,其中抽象概念如何表征是当前具身认知最具争议性的话题之一。与前期概念隐喻理论(强调意象图式)和知觉符号理论(强调情境内省信息)的观点不同,语义表征具身理论强调情绪经验信息在抽象概念表征和加工中的作用。具体而言,具体概念的表征主要来自感觉运动信息,而抽象概念的表征主要来自情绪经验信息和语言信息。研究证明,抽象概念的高情绪经验信息能够促进词汇的加工,且这一促进作用受词汇情绪效价的调节。未来研究应进一步考虑影响情绪经验信息发挥作用的因素,比如语言信息的丰富性、情绪唤醒或个体的情绪状态等。     

Person‐Centred and Experiential Psychotherapy Scale: Development and reliability of an adherence/competence measure for person‐centred and experiential psychotherapies

Aims: This study aimed to assess the reliability of the Person‐Centred and Experiential Psychotherapy Scale (PCEPS), a new adherence/competence measure of person‐centred and experiential psychotherapies. The PCEPS consists of 15 items with two subscales: Person-Centred Process and Experiential Process. Method: One‐hundred twenty audio‐recorded segments of therapy sessions were rated independently by two teams of three raters using the PCEPS. Half of the segments were 10 minutes long and the other half were 15 minutes long. Six therapists were experienced therapists and four were counsellors in training. Seven of the therapists identified their work as ‘person‐centred’, and three identified their work as ‘process‐experiential’. Three raters were qualified and experienced person‐centred therapists and three raters were person‐centred counselling trainees in their first year of training. Results: Interrater reliabilities were good (alpha: .68–.86), especially when ratings were averaged across items (alpha: .87); interitem reliabilities were quite high (alpha: .98). Exploratory factor analyses revealed a 12‐item facilitative relationship factor that cuts across Person‐Centred and Experiential subscales (alpha: .98), and a nonfacilitative directiveness factor (3 items, alpha: .89). Conclusions/Implications: The PCEPS has potential for use in RCT research as well as in counselling training and supervision, but will require further testing and validation.     

Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products

The primary goal of this research is to conceptualize and develop a scale of green consumption values, which we define as the tendency to express the value of environmental protection through one's purchases and consumption behaviors. Across six studies, we demonstrate that the six-item measure we develop (i.e., the GREEN scale) can be used to capture green consumption values in a reliable, valid, and parsimonious manner. We further theorize and empirically demonstrate that green consumption values are part of a larger nomological network associated with conservation of not just environmental resources but also personal financial and physical resources. Finally, we demonstrate that the GREEN scale predicts consumer preference for environmentally friendly products. In doing so, we demonstrate that stronger green consumption values increase preference for environmentally friendly products through more favorable evaluations of the non-environmental attributes of these products. These results have important implications for consumer responses to the growing number of environmentally friendly products.     

Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving

While prior research suggests that corporate sponsorship can positively affect consumers' perceptions of sponsors, little research to date has investigated the impact of such sponsorships on an individual's willingness to support nonprofits. This paper investigates the psychological processes that underlie whether and how corporate sponsorship impacts an individual's willingness to support nonprofit organizations and suggests that unintended negative outcomes may emerge. Specifically, results from five studies suggest that exposure to sponsorship information can reduce prospective donors' willingness to support a nonprofit because people believe that their individual contributions will matter less. In addition, this research identifies a potential mechanism (i.e., donor-company identification) that can mitigate these negative effects.     

The Effect of Values Affirmation on Psychological Stress

There is growing evidence for the efficacy of acceptance-based behavioral therapies, which aim to increase acceptance of internal experiences and values-consistent action. Further, experimental studies have demonstrated that acceptance decreases distress and increases willingness to engage in challenging tasks (e.g. Levitt, Brown, Orsillo, & Barlow, 2004). However, research demonstrating the positive effects of values articulation on psychological functioning is needed. The goal of the present study was to evaluate the efficacy of a brief intervention in reducing anxiety related to a stressful speech task. Contrary to predictions, engagement in values writing did not reduce anticipatory or posttask anxiety relative to engagement in a neutral writing task. However, self-esteem significantly predicted anxious response to the task. Experiential avoidance and valued living were also associated with anxious response to the task, although the contribution of these predictors was not statistically significant.