品牌延伸中母品牌的作用机制

品牌延伸研究近年来受到了国外营销学界的普遍关注,母品牌在延伸行为中的作用机制是其中的一个热点问题。文章在查阅有关文献的基础上,对该领域影响比较大的两个延伸评价模型,情感迁移模型和联想需求模型,进行了较为深入的介绍、评述和比较。两个模型都从消费者认知的角度来理解延伸评价的形成,其中涉及到刺激泛化、类化和精细计算加工等认知过程。     

肿瘤内科治疗的疗效评价

肿瘤内科治疗是肿瘤综合治疗三大手段之一,在肿瘤治疗中占有举足轻重的地位。肿瘤内科治疗的疗效评价也逐步发展和完善。新的疗效评价指标逐渐被接受,延长生存期和提高肿瘤病人的生存质量已成为肿瘤内科治疗疗效评价的原则,临床肿瘤学工作者应转变观念,以利于更好地开展临床工作。     

Pragmatic post‐structuralism (I): participant observation and discourse in evaluating violence intervention

This paper discusses the process and merits of a post‐structuralist approach to participant observation and describes the use of this research strategy in evaluating a community based ‘stopping violence’ programme. While the participant observation research strategy is commonly employed as a ‘process evaluation’ method (Rossi and Freeman, 1993 ) it's role within a distinctly post‐structuralist programme is a novel application of a well‐established research strategy. This has significant implications for how social scientists may approach both participant observation and evaluation in the future. Copyright © 2001 John Wiley & Sons, Ltd.     

Preconceptional family health evaluation: A regional education program for family planning clients and health professionals

The Preconceptional Family Health Evaluation Program was a regional project developed and funded for 2 years by the New England Regional Genetics Group (NERGG) to educate family planning health professionals about genetics, and to offer family planning clients preconceptional identification of genetic and environmental exposure risks. To meet these goals, genetic education was provided on a regional basis to 45 family planning professionals. A self-administered family health risk questionnaire adaptable to individual family planning settings was developed. Five hundred and twenty-nine family planning clients voluntarily completed the questionnaire. Cigarette smoking (35%) and alcohol use (57%) were two major categories of risks identified. The Preconceptional Family Health Evaluation Program was well received by all participants and provided an effective means for regional education of family planning health professionals. As a result of the program, state program planners, clinical genetics services, and family planning health professionals developed a strong relationship that will serve future educational and genetic risk screening efforts.     

Wraparound care in vermont: Program development,implementation, and evaluation of a statewide system of individualized services

Over the past decade, there has been a dramatic shift in the provision of mental health services to children, adolescents, and their families. This shift has been marked by a movement away from restrictive treatment options toward the development of comprehensive community-based systems of care designed to keep the most challenging children in their homes, schools, and communities. Based on a model of intensive case management referred to as Wraparound Care, Vermont's statewide approach emphasizes aggressive outreach, use of the least restrictive treatment options, and care that is flexible, unconditional, and child- and family-centered. We chart the development of Vermont's Wraparound Care Initiative and present residential, educational, and behavioral outcome data for a cohort of 40 youth receiving Wraparound Care over a 12-month period. The results showed that after 12-months, youth who had been previously removed from their homes or were at imminent risk of such removal, were residing in significantly less restrictive community-based living arrangements and exhibiting significantly fewer problem behaviors than at intake. These results are discussed in light of recent national studies and previous studies on similar cohorts of Vermont youth receiving Wraparound Care.     

Acceleration model in the heterogeneous case of the general graded response model

A new model, called acceleration model, is proposed in the framework of the heterogenous case of the graded response model, based on processing functions defined for a finite or enumerable number of steps. The model is expected to be useful in cognitive assessment, as well as in more traditional areas of application of latent trait models. Criteria for evaluating models are proposed, and soundness and robustness of the acceleration model are discussed. Graded response models based on individual choice behavior are also discussed, and criticisms on model selection in terms of fitnesses of models to the data are also given.This research was supported by the Office of Naval Research (N00014-90-J-1456).     

试论反应性抑郁形成的心理过程

对反应性抑郁形成的心理过程进行解释的理论中 ,较有影响的有精神分析理论、控制理论、认知理论、自我注意理论和行为主义理论。由于这些理论都仅强调某一个因素的作用 ,因而有一定的局限性。如果综合考虑这些因素 ,同时还考虑到评价、个体扮演角色的多少及其采用的应付方式等因素的作用 ,就可以看出反应性抑郁形成的完整心理过程。     

Blending qualitative and behavior analytic research methods to evaluate outcomes in inclusive schools

Following Haring's (1992) recommendation, we have utilized qualitative research techniques to assist us in designing a program of research on inclusive education which is responsive to the outcome values and priorities identified by teachers and parents. Using interviews, observations, and document analysis to follow 35 children in full inclusion classrooms over a period of two years, we have described outcomes for these children in three major domains. These outcome domains, and subthemes within them, have been evaluated and revised based on interviews and social validation ratings by parents and teachers. Dependent measures based on our qualitative research findings are currently being used in a series of behavior analytic studies designed to evaluate the effects of specific interventions on outcomes of inclusion for children with and without disabilities.     

Objective assessments of quality of life: How much do they agree with each other?

Information was collected on 14 objective measures of service quality in 15 staffed houses for people with learning disabilities. Measures or dimensions of the measures were grouped under six headings: (1) quality of housing; (2) social and community integration; (3) social interactions; (4) development; (5) activity; and (6) autonomy and choice. Rank order correlation coefficients were calculated to explore the extent to which different quality assessments within each category agreed. Overall, there was a reassuring level of agreement. Some of the lack of agreement found could be attributed to the fact that, even though addressing the same general area, measures were focused on subtly different facets of the phenomenon under study. Other disagreement seemed to stem from the interaction between the nature of the information and the process for obtaining it. Comparisons between measures which required staff to give an opinion about how the setting was organized, and those which either required staff to comment on resident activity or employed independent observation, tended to disagree. The study illustrates that the basis for translating a multidimensional definition of quality into measurable terms is developing. Further research to examine the interrelationship between measurement approaches is warranted.     

The Effects of a Self-sacrificing Minority on Pro-environmental Norms and Behavior: An Investigation Using a Sea Pollution Game

This research investigated how a minority member sacrificing his/her personal benefits to protect the environment might influence the attitudes and behavior of others. The experiment, using a sea pollution game, employed a 2(minority factor)×2(cost factor) factorial design. Under the high-cost condition, in which an ecological minority bears the substantial cost it was hypothesized that the rate of subjects' pro-environmental behavior would be higher in the one-minority case than in the no-minority case. In contrast, under the low-cost condition, the differences between these two cases would decrease. The results supported this assumption. In prompting pro-environmental behavior, a self-sacrification minority member is more influential than one whose behavior is not self-sacrificing. Moreover, under the one-minority condition, path analyses indicated that the subjects' cost evaluation did not affect their behavior. It was concluded that when the subjects saw an ecological minority, the inhibiting effects of cost on their pro-environmental behavior would decrease.