Consumer brand choice: individual and group analyses of demand elasticity

Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product categories (i.e., baked beans, biscuits, breakfast cereals, butter, cheese, fruit juice, instant coffee, margarine and tea) during a 16-week period were used. Elasticity coefficients were calculated for individual consumers with data from all or only 1 product category (intra-consumer elasticities), and for each product category using all data points from all consumers (overall product elasticity) or 1 average data point per consumer (interconsumer elasticity). In addition to this, split-sample elasticity coefficients were obtained for each individual with data from all product categories purchased during weeks 1 to 8 and 9 to 16. The results suggest that: 1) demand elasticity coefficients calculated for individual consumers purchasing supermarket food products are compatible with predictions from economic theory and behavioral economics; 2) overall product elasticities, typically employed in marketing and econometric research, include effects of interconsumer and intraconsumer elasticities; 3) when comparing demand elasticities of different product categories, group and individual analyses yield similar trends; and 4) individual differences in demand elasticity are relatively consistent across time, but do not seem to be consistent across products. These results demonstrate the theoretical, methodological, and managerial relevance of investigating the behavior of individual consumers.     

Phase-field crystal modeling of anisotropic material systems of arbitrary Poisson's ratio

Recently, we derived a generalized model for isotropic as well as anisotropic crystal lattice systems of arbitrary Poisson's ratio within the framework of the continuum phase-field crystal (PFC) approach [R. Prieler, J. Hubert, D. Li, B. Verleye, R. Haberkern, H. Emmerich, J. Phys.: Condens. Matter 21 (2009) p.464110] and showed how its parameters can be derived from classical density functional theory [M.A. Choudhary, D. Li, H. Emmerich and H. Löwen, J. Phys.: Condens. Matter 23 (2011) p.265005]. Here, we present a general procedure to model anisotropic material systems of arbitrary Poisson's ratios. In that way we can for the first time identify PFC solutions of arbitrary Poisson's ratios and thereby extend the applicability of the PFC method to a larger class of material systems.     

On the glass transition temperature and the elastic properties in Zr-based bulk metallic glasses

The temperature dependence of the elastic moduli was estimated from ultrasound time of flight measurements performed on bulk metallic glasses of composition Zr_{63? x} Cu₂₄Al _x Ni₁₀Co₃. Using the corresponding values at the glass transition temperature, the local atomic strain was determined. The obtained values for the critical atomic strain calculated for 8 at%?<?x?<?15 at% are close to the predicted universal criterion derived from a topological model, but may also reflect the difference in the chemical interaction that are not accounted by a topological approach.     

Transient photoconductivity in n-type a-Si: H

Abstract

The long-time transient photocurrent decay in annealed and light-exposed P-doped a-Si: H is examined experimentally and by numerical modelling. The decay is a dispersive power law with sublinear index, extending to times longer than 1s, and the decay rate increases with temperature. Light exposure dramatically decreases the decay amplitude but does not affect the rate of decay. The phenomenon is discussed in terms of a comprehensive multiple-trapping model in which transport of thermalized electrons is essentially non-dispersive, and recombination of free carriers via defects is dispersive, owing to continued thermalization of excess holes. The slower recombination step is free-hole capture by D^? states, while the decay of the total excess ensemble is controlled by hole release from valence-band tail traps. The index of the excess photoelectron decay provides information on the valence-band tail states, which are exponentially distributed, with a characteristic energy estimated as 0·06 eV.     

Dislocation formation in the partially coherent interfaces of an embedded layer in a semi-infinite matrix

The formation of two misfit edge dislocations is theoretically investigated in the interfaces of a layer embedded in a semi-infinite matrix. Assuming the matrix–layer interfaces are partially coherent, the energy variation resulting from the formation of the dislocations from the lateral free surface of the structure has been determined in the shearing stress field due to the partial misfit. The mechanical stability of the structure is analysed with respect to the dislocation formation as a function of the size of the coherent region of the interface and the misfit strain.     

Effects of economy type and nicotine on the essential value of food in rats

The exponential demand equation proposed by Hursh and Silberberg (2008) provides an estimate of the essential value of a good as a function of price. The model predicts that essential value should remain constant across changes in the magnitude of a reinforcer, but may change as a function of motivational operations. In Experiment 1, rats' demand for food across a sequence of fixed-ratio schedules was assessed during open and closed economy conditions and across one- and two-pellet per reinforcer delivery conditions. The exponential equation was fitted to the relation between fixed-ratio size and the logarithm of the absolute number of reinforcers. Estimates of the rate of change in elasticity of food, the proposed measure of essential value, were compared across conditions. Essential value was equivalent across magnitudes during the closed economy, but showed a slight decrease across magnitudes during the open economy. Experiment 2 explored the behavioral mechanisms of nicotine's effects on consumption with the results from Experiment 1 serving as a within-subject frame of reference. The same subjects were administered nicotine via subcutaneously implanted osmotic minipumps at a dose of 3 mg/kg/day and exposed to both the one- and two-pellet conditions under a closed economy. Although nicotine produced large decreases in demand, essential value was not significantly changed. The data from the present experiments provide further evidence for the adequacy of the exponential demand equation as a tool for quantifying the rate of change in elasticity of a good and for assessing behavioral mechanisms of drug action.