From crisis of evidence to a “crisis” of relevance? Incentive-based answers for social psychology’s perennial relevance worries

Current controversies in social psychology have sparked the promotion of new rules for evidence in the field. This “crisis of evidence” echoes prior concerns from the 1970s about a so-called “crisis of social psychology”, with such issues as replication and statistical significance once more under examination. I argue that parallel concerns about the relevance of our research, raised but not completely resolved in the 1970s crisis, also deserve a fresh look. In particular, the advances made in the current crisis of evidence came about because of changes in academic career incentives, particularly publishing. Today, many voices in psychology urge greater respect for relevance in topics, methods and communication, but the lack of clear and concrete incentives to do so has stood in the way of answers. I diagnose the current incentive structures, propose partial solutions that are within the reach of journal editors and professional societies, and conclude by discussing the links between relevance and evidence, as well as special challenges to the relevance of social psychology post-2016.