超出预期策略的实验研究

在先前论文中提出与心理匹配策略相应的,又一用以调节学生学习新材料的学习心向的超出预期策略基础上,本文将该策略运用于数学教学之中,进行现场的教学实验研究。研究结果表明：在数学教学中可以运用超出预期策略对教材内容进行情感性处理,且对调节学生学习心向,提高认知学习的质量是有效的。     

Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents

A field study exposed 235 high school students to anti‐smoking advertisements over a five‐month period to test the effectiveness of short‐term cosmetic versus long‐term health fear appeals in preventing or reducing smoking. The study was a longitudinal experiment with two experimental groups and a control group. Smoking behaviour was measured prior to message exposure on television, in magazines and on the internet, and at the end of the study period. The primary results were that average smoking declined for subjects exposed to either type of anti‐smoking fear appeal but not for the control group and short‐term cosmetic fear appeals were more effective for males but long‐term health fear appeals were more effective for females. Copyright © 2003 Henry Stewart Publications.     

文化对广告的影响

随着近年来国际营销的发展,化差异成为影响跨国公司营销策略的重要因素之一。章概括了化对广告影响的最新研究成果和进展。首先介绍了化的概念和结构;其次,介绍了化对广告的影响,主要包括广告态度、广告运作方式、受众媒体接触行为、广告策略及制作和广告管理等几个方面;最后,介绍了国际广告的3种主要策略：统一化策略、本土化策略和介于两之间的折衷策略。     

不同年龄广告名人效应的心理加工机制研究

本研究从自动化加工和控制性加工这个视角研究了名人效应的心理加工机制。实验运用加工分离程序,探讨了不同年龄阶段的受众对名人广告的信息加工模式。结果发现：(1)名人效应是一个普遍存在的现象,与用一般消费者做代言人相比,青少年、成年人(大学生)以及老年人对名人广告均明显存在更多的自动化加工,且加工水平没有年龄差异。但是,老年人的控制性加工明显低于其他两组;(2)在非注意条件下,代言人的专业化程度明显地影响了大学生组的控制性加工,但与各组被试的自动化加工都关系不大。这些研究发现为广告策略的制定带来了一些新的启示。     

问题解决中策略的变化：一项微观发生研究

以30名小学三年级儿童为被试,以一种特殊的方程问题为材料,采用微观发生法,先后进行了5次测查,收集了解题后的口语报告资料,从策略变化的路线、速率、广度、来源以及变化模式的多样性等方面详细探讨了问题解决策略的变化过程。结果发现,在面临新的问题时,被试缺乏相应知识和专门的解题策略,这时以使用多种常规策略以及错误策略为主;此后,当被试建构起对问题的正确表征时,就以使用正确策略为主,甚至发现了非常有技巧性和领域专门性的快捷策略,这时策略的数量明显减少;在面临难度较大的迁移题目时,快捷策略的使用率又降低,而更多借助于常规策略。可见,策略的获得是一个由错误到正确、由多种尝试到选择其一、由一般到专门的演化过程,这主要是一个学生自主建构的过程,当然也受到正式和非正式教育提供的知识的影响。值得说明的是,快捷策略的获得受到问题呈现模式的影响。总是呈现相同题目的单一模式有助于快捷策略的发现,而在混合训练中,插入不同性质的题目会干扰快捷策略的发现;但是,当面临迁移问题时,单一训练相比于混合训练的优势会消失。此外,正确使用常规策略是发现快捷策略的前提。     

Logic Games are Complete for Game Logics

Game logics describe general games through powers of players for forcing outcomes. In particular, they encode an algebra of sequential game operations such as choice, dual and composition. Logic games are special games for specific purposes such as proof or semantical evaluation for first-order or modal languages. We show that the general algebra of game operations coincides with that over just logical evaluation games, whence the latter are quite general after all. The main tool in proving this is a representation of arbitrary games as modal or first-order evaluation games. We probe how far our analysis extends to product operations on games. We also discuss some more general consequences of this new perspective for standard logic.     

青少年应激及其应对研究综述

目前应激及应对问题的研究已经成为心理学界研究最多的重要课题之一,青少年的应激及应对问题更是其中非常重要的一部分,然而通过与成人应激及应对研究的比较发现,对于青少年的相关研究是不足的.文章结合国内外有关研究的现状,分析了当前应激及应对研究中存在的4个主要问题:(1)应激与应对的评定方法问题;(2)缺乏纵向研究与跨文化研究;(3)研究对象范围较窄,对大学生的研究偏多;(4)缺乏应用方面的研究,并对解决上述问题提出了一些建议.     

小学生表征数学应用题策略的实验研究

通过一个2(成功与否)×2(提示与否)×2(题型)的混合实验设计,对小学五年级学生解决和差应用题的表征策略进行了研究.结果表明:(1)与比较应用题的表征相类似,小学生对和差应用题的表征也存在着直译策略和问题模型策略;(2)不成功组解题者在表征和差应用题时倾向于运用直译策略,而成功组的解题者更倾向于运用问题模型策略,这导致了成功者与不成功者在列式上的差异,特别是在不一致题型上表现得更明显;(3)在读题前给以“请注意理解这道题的意思”这样简单的提示,对不成功的解题者对和差问题的正确表征并不能起到作用;(4)成功的和差应用题解题者和不成功的解题者在列式正确性的自我评价上存在显著差异.     

Help Wanted: People With Disabilities and Recruitment Advertising

People with disabilities rely heavily on specialist agencies to find suitable employment. This research examines how agency consultants use recruitment ads in their work with clients. The authors analyzed the ads collected by consultants and learned that the ads were dominated by organization and job attributes. The ads contained less information about preferred applicant characteristics and selection procedures. Consultants used the ads to facilitate immediate matches between clients and employers, but they also used the ads to nudge clients in new career directions. The results reflect challenges consultants experience in balancing the long‐term needs of clients against the short‐term demands of employers.     

Limits to preference and the sensitivity of choice to rate and amount of food

Studies of choice holding food‐amount ratio constant while varying food‐rate ratio within sessions showed that local changes in preference depend on relative amount of food. The present study investigated whether sensitivity of choice to food‐rate ratio and sensitivity to food‐amount ratio are independent of one another when food‐rate ratios are varied across sessions and food‐amount ratios are varied within sessions. Food deliveries for rats’ presses on the left and right levers were scheduled according to three different food‐rate ratios of 1:1, 9:1, and 1:9; each food‐rate ratio lasted for 106 sessions and was arranged independently of seven food‐amount ratios (7:1, 6:2, 5:3, 4:4, 3:5, 2:6, and 1:7 food pellets) occurring within sessions in random sequence. Each amount ratio lasted for 10 food deliveries and was separated from another by a 60‐s blackout. Sensitivity to rate ratio was high (1.0) across food deliveries. Sensitivity to amount ratio was low when food rates were equal across alternatives, but was high when rate ratio and amount ratio opposed one another. When rate ratio and amount ratio went in the same direction, choice ratio reached an elevenfold limit which reduced sensitivity to approximately zero. We conclude that three factors affect sensitivity to amount: (1) the limit to preference, (2) the equal effect on preference of amounts greater than four pellets, and (3) the absence of differential effects of switches in amount in the equal‐rates (1:1) condition. Taken together, these findings indicate that rate and amount only sometimes combine independently as additive variables to determine preference when amount ratios vary frequently within sessions.