旅游商品多语言包装策略的作用机制和影响效果——基于选择通达模型的视角

多语言包装策略被广泛应用于促进旅游商品的销售。然而, 现有研究仅从消费者感知视角出发, 难以揭示多语言线索的复杂效应。本研究基于选择通达模型, 主要探讨(1)多语言包装策略导致消费者推断旅游商品是针对某类群体(即对比效应)还是广泛模糊的“国际市场” (即同化效应)的作用机制; (2)多语言包装策略对旅游商品购买决策的影响机制。本研究有助于扩展旅游商品和包装语言的相关研究, 为旅游商品营销提供重要参考。     

CAT选题策略分类概述

选题是计算机化自适应测验（CAT）测试过程的关键环节,选题策略的目标是要达到较高的测量精度,同时也实现试题曝光率控制及其他测验目标的实现.本文根据选题策略的基本原理和衍生发展,将众多CAT选题策略分为五大选题策略系列：Fisher函数系列、K-LI函数系列、α分层系列、贝叶斯系列、b匹配系列;并根据测验目标（测验精度、试题曝光率控制、内容平衡、多条件约束）对这些选题策略进行了细分,并对CAT选题策略的选择思路进行归纳.     

Oculomotion mediates attentional guidance toward temporarily close objects

Previous research has identified multiple features of individual objects that are capable of guiding visual attention. However, in dynamic multi-element displays not only individual object features but also changing spatial relations between two or more objects might signal relevance. Here we report a series of experiments that investigated the hypothesis that reduced inter-object spacing guides visual attention toward the corresponding objects. Our participants discriminated between different probes that appeared on moving objects while we manipulated spatial proximity between the objects at the moment of probe onset. Indeed, our results confirm that there is a bias toward temporarily close objects, which persists even when such a bias is harmful for the actual task (Experiments 1a and 1b). Remarkably, this bias is mediated by oculomotor processes. Controlling for eye-movements reverses the pattern of results (Experiment 2a), whereas the location of the gaze tends toward the temporarily close objects under free viewing conditions (Experiment 2b). Taken together, our results provide insights into the interplay of attentional and oculomotor processes during dynamic scene processing. Thereby, they also add to the growing body of evidence showing that within dynamic perception, attentional and oculomotor processes act conjointly and are hardly separable.     

Investigating How Test-Takers Change Their Strategies to Handle Difficulty in Taking a Reading Comprehension Test: Implications for Score Validation

This article investigates how test-takers change their strategies to handle increased test difficulty. An adult sample reported their test-taking strategies immediately after completing the tasks in a reading test. Data were analyzed using structural equation modeling specifying a measurement-invariant, ability-moderated, latent transition analysis in Mplus (Muthén & Asparouhov, 2011). It was found that almost half of the test-takers (47%) changed their strategies when encountering increased task-difficulty. The changes were characterized by augmenting comprehending-meaning strategies with score-maximizing and test-wiseness strategies. Moreover, test-takers' ability was the driving influence that facilitated and/or buffered the changes. The test outcomes, when reviewed in light of adjusted test-taking strategies, demonstrated a form of process-based validity evidence.     

Heuristics versus direct calculation,and age-related differences in multiplication: an evidence accumulation account of plausibility decisions in arithmetic

We offer a new theoretical angle for cognitive arithmetic, which is that evidence accumulation may play a role in problem plausibility decisions. We build upon previous studies that have considered such a hypothesis, and here formally evaluate the paradigm. We develop the finding that performance differences, due to variations in strategy use and aging effects, can indeed be reasonably explained through these accumulation-to-bound cognitive models. Results suggest that these models may be effectively used to learn more about the underlying cognitive processes. In this study, we modelled young (18–24) and older (68–82) adults’ solution times in performing arithmetic verification (e.g. whether 8?×?5?=?41 is true/false). The domain-relevant factors in strategy use (problem-verification heuristics) and aging differences (older/younger adult groups) were analyzed by a response process model of the latency data, that is fit by participant and item. Lower thresholds accounted for the faster response times (RTs) for problems solved with heuristics (arithmetic rule-violation checking strategies), as opposed to problems solved by calculation approaches. A more rapid accumulation accounted for faster RTs on problems in which two arithmetic rules were violated (strategy combination) rather than one. Third, higher thresholds (i.e. preferring to have greater certainty before responding) accounted for older adults’ slower speed. These findings are in support of accumulation models being relevant for more complex cognitive tasks, as well as to account for the age-related differences therein.     

Does mediator use contribute to the spacing effect for cued recall? Critical tests of the mediator hypothesis

When study is spaced across sessions (versus massed within a single session), final performance is greater after spacing. This spacing effect may have multiple causes, and according to the mediator hypothesis, part of the effect can be explained by the use of mediator-based strategies. This hypothesis proposes that when study is spaced across sessions, rather than massed within a session, more mediators will be generated that are longer lasting and hence more mediators will be available to support criterion recall. In two experiments, participants were randomly assigned to study paired associates using either a spaced or massed schedule. They reported strategy use for each item during study trials and during the final test. Consistent with the mediator hypothesis, participants who had spaced (as compared to massed) practice reported using more mediators on the final test. This use of effective mediators also statistically accounted for some – but not all of – the spacing effect on final performance.     

广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制

基于刻板印象内容模型,作者将广告诉求分为诚意诉求和能力诉求,并研究了广告诉求和品牌来源国刻板印象对品牌态度的交互影响。通过两个实验,作者发现广告诉求和来源国刻板印象之间的匹配程度正向地影响消费者处理广告信息的流畅性,进而导致积极的情绪体验。消费者将这种积极情绪错误地归因到品牌上,从而产生积极的品牌态度。这一发现证实品牌来源国信息可以在消费者无意识的状态下通过情绪体验影响不同广告诉求的说服效果。     

Nucleation of recrystallization in fine-grained materials: an extension of the Bailey–Hirsch criterion

Abstract

A new criterion for nucleation in the case of dynamic recrystallization is proposed in order to include the contribution of the grain boundary energy stored in the microstructure in the energy balance. Due to the nucleation events, the total surface area of pre-existing grain boundaries decreases, leading to a nucleus size smaller than expected by conventional nucleation criteria. The new model provides a better prediction of the nucleus size during recrystallization of pure copper compared with the conventional nucleation criterion.     

Separation of Religion and State and Secularism in Theory and in Practice

Abstract

This study examines whether states follow the religion policies they declare in their constitutions. It identifies four types of policies which officially seek to limit religion's role in government: absolute separation of religion and state (SRAS); neutral political concern; exclusion of ideals; and secularism–laicism. I determine whether states follow these policies using the religion and state (RAS) dataset and compare this to constitutional declarations that the state is secular and declarations of separation of religion and state. The results show that a majority of states which make both types of declaration do not follow these policies based on any of the four standards used in this study. However, the presence and wording of these clauses are correlated with state religion policy.     

How did I remember to do that? Self-reported strategy use for laboratory prospective memory tasks

ABSTRACT

The role of metacognition in prospective memory (PM) has received relatively little attention. This study combined data from several experiments to identify the strategy repertoire employed during a classic laboratory PM task and to determine whether self-reported strategy was related to performance. Participants (N?=?668) completed either a focal or nonfocal PM task embedded in an ongoing lexical decision task. The results indicated that participants reported the same strategy repertoire regardless of PM task focality. Participants who reported using a strategy performed better than those who did not report using one, and this was especially true under nonfocal conditions. Self-reported strategy use was also associated with more cost to the ongoing task when the opportunity to complete the PM task was present. These findings add to what is known about the metacognitive components of PM and underscore the need for additional research in this area.