Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas

New products are often extremely incongruent with expectations. The inability to make sense of these products elevates anxiety and leads to negative evaluations. Although scholars have predominantly focused on combating the negative response to extreme incongruity, we propose that extreme incongruity may have implications that extend beyond the category. We base our predictions on the concept of fluid compensation, which suggests that when people struggle to make sense of something, they will nonconsciously reinforce highly accessible schemas in unrelated domains. Four studies confirm that extreme incongruity encourages fluid compensation, such that it elevates preference for dominant brands (study 1), green consumption (studies 2 and 4), and ethnocentric products (study 3). We isolate the causal role of anxiety using moderation tasks and biometric feedback. Furthermore, we demonstrate that compensation has an immediate dampening effect on arousal intensity. Thus, if consumers can compensate before explicitly evaluating an extremely incongruent product, their evaluations tend not to be negative. Taken together, we document that extreme innovations encourage compensation, and in compensating, consumers can become more receptive to extreme innovations.     

The inheritance of social dominance rank in red grouse (Lagopus Lagopus scoticus)

Social dominance rank in red grouse has a large inherited component. The relative contributions of mothers and fathers to the dominance ranks of their sons and daughters were studied by breeding a dominant and a subordinate strain and crossing them. Both parents contributed equally to the dominance ranks of both sons and daughters. Cocks from the dominant strain were more aggressive and had bigger combs than cocks from the subordinate strain. Dominant cocks and hens, however, did not weigh more than subordinates.     

Competitive fighting for shells in the hermit crab,Clibanarius vittatus

The aggressive behavior of large Clibanarius vittatus against small C. vittatus was investigated. Large C. vittatus were more aggressive and showed fewer fear reactions in all conditions tested. The degree of dominance of large over small C. vittatus was much more marked and more predictable when the smaller crab occupied a Polinices rather than a Littorina shell and the large crab occupied a Littorina shell in both conditions. Evidence is given to suggest that C. vittatus reacts more to the shape than the size dimensions of a Polinices shell, and that small crabs occupying a Polinices shell are less active than other crabs occupying a Littorina shell.     

Rank and reproduction among female langur monkeys: Aging and improvement (They're not just getting older,they're getting better)

An investigation of the social rank, reproduction, and ages of adult female Indian gray langur monkeys (Presbytis entellus) living in two colony social groups revealed that rank based on displacements is neither correlated with nor best predicted by female age or reproductive value. The hierarchy of female ranks is best conceptualized as a layered ranking system in which there are clusters of females of the same dominance rank forming layers within the structure. Statistical significance in frequencies of displacement differs between but not within these layered groups of females. Factors such as group composition, presence of uterine kin, reproductive state, and individual personality are hypothesized to predict changes in female rank far better than does reproductive value. Our data show that reproductive success increases with age. The infant survival record for the six oldest females in our colony was much better than for the five youngest adult females.     

A multivariate analysis of social dominance in children

The social dominance behavior of dyads of unacquainted, same-sex 31/2 year-olds was observed in a familiar laboratory playroom under two conditions: A free play situation and a situation where candy was introduced. In each of the two conditions, a principal components analysis was used to explore two issues: the usefulness of the multivariate approach in devising a definition of dominance, and the cross-situational stability of the construct. In the free play session, the first principal component that emerged was consistent with a theoretical definition of dominance. This picture was disrupted by the introduction of candy in the second condition. However, a high correlation was found between the dominance hierarchies established in each situation. It was concluded that the multivariate analysis is a useful method for the study of dominance. The generalizability of social dominance across settings was discussed as a possible explanation for the high cross-situational stability.     

U.S. Patriotism and Ideologies of Group Dominance: A Tale of Asymmetry

Abstract

Using a random sample (N = 405) of White and Latino Americans from Los Angeles County, the authors explored whether there is an asymmetrical relationship between U.S. patriotism and two different dimensions of social dominance orientation: group antiegalitarianism and group dominance. Although there was no evidence of asymmetry in the relationship between U.S. patriotism and group antiegalitarianism, there was evidence of consistent asymmetry in the relationship between U.S. patriotism and group dominance. Among Whites (the dominant North American ethnic group) and depending on demographic variables such as age, education, income, and gender, the greater the respondents' tendency to subordinate “inferior groups,” the greater their level of U.S. patriotism. In contrast, among Latino Americans (the major subordinate group in Southern California), the opposite trend was found. Here, higher levels of group dominance orientation were associated with lower levels of U.S. patriotism. The theoretical implications of these findings are discussed.     

Implications of fear of negative evaluation,state anxiety,and implied level of target-dominance on perceptions of personality traits

ABSTRACT

Fear of negative evaluation (FNE), state anxiety (SA), and dominance have consequences for social functioning. The present study assessed how FNE, SA, and a target’s dominance-relevant label are related to perceptions of personality. One hundred seventy-eight participants who scored high or low on FNE underwent a laboratory manipulation of SA, viewed a photograph of a target with a high or low dominance-relevant label, and rated the target on the Big Five personality traits and dominance. FNE and SA were unrelated to perceptions, but the high-dominance label was associated with perceptions of higher dominance, conscientiousness, and openness. In conclusion, judges did use information about others when making initial judgments of personality, but these judgments were not impacted by trait or state psychological distress.     

Perpetrators' Freedom of Choice as a Determinant of Responsibility Attribution

Abstract

In the present study, a swindler had high versus low freedom of choice while deciding to commit a crime. He actually swindled Polish university students (involved observers) out of a large versus a small amount of money (high vs. low loss). Other students (noninvolved observers) were informed about the swindler's action. All students suggested the punishment that they believed the swindler deserved (the punishments chosen were used as an index of responsibility attribution). Involved students assigned more severe punishments than noninvolved students did. In the high-loss condition, involved observers were more punitive than they were in the low-loss condition. The judgments of the swindler's victims were determined by the magnitude of their loss; they ignored information about the swindler's freedom of choice. In contrast, the responsibility attributed by the noninvolved observers was influenced by the swindler's freedom of choice, but only in the low-loss condition. Noninvolved observers informed that the swindler had high freedom of choice were insensitive to information about the magnitude of the consequences for the victim.     

Are ‘Machiavellian’ Chinese children well‐adapted in the peer group? The relationship between resource acquisition strategies and social functioning and status

The purpose of the present study was to examine the relationship between resource acquisition strategies, social functioning and social status in Chinese children. A sample of nearly 500 Chinese children in elementary schools in Shanghai, China, participated in this study. The authors divided the sample into five resource acquisition strategies; based on self‐reported use of coercive and pro‐social strategies of resource control, they were ‘bistrategic controllers’ (Machiavellians), ‘coercive controllers’, ‘pro‐social controllers’, ‘non‐controllers’, or ‘typicals’. The results revealed that bistrategic controllers were the most effective in resource control, followed by pro‐social and coercive controllers: non‐controllers were the least effective. It also indicated that bistrategic and coercive controllers exhibited poor social functioning and low peer status; in contrast, ‘typical’ controllers emerged as possessing positive social functioning and high peer status. In addition, non‐controllers were not at risk with regard to social competence. The results indicate specific cultural ‘meanings’ of different resource acquisition strategies in Chinese children.     

How Social Dominance Orientation Affects Union Participation: The Role of Union Identification and Perceived Union Instrumentality

Bridging social dominance theory and labour studies, this field study investigated the mechanisms underpinning the relationship between rejection of group‐based domination and participation in union activities. Respondents (N = 135) were members of a public sector union in California, that is, a hierarchy‐attenuating institution. Results revealed that union identification mediated the negative relationship between social dominance orientation and active union participation. Moreover, the mediational effect of union identification was moderated by perceived union instrumentality (i.e. outcome‐ and process‐based benefits afforded by the union), indicating that the relationship between union identification and participation was stronger among those union members who consider that the union affects workplace justice. The findings reveal the importance of both identity‐based and instrumental motivations underlying union participation. The novelty of applying social dominance theory to union behaviour is underscored. Copyright © 2012 John Wiley & Sons, Ltd.