Development and validation of the consumer disillusionment toward marketing activity scale

This study examines disillusioned consumers. The theory proposes that this is a group learning to lower their expectations of firm integrity and who, to avoid being let down, ignore marketing activity directly from the firm. This kind of exchange orientation develops as a response to consistent failure in perceptions of firm integrity. The research includes six studies, including over 600 adult consumers, to outline the development and validation of a measure of consumer disillusionment toward marketing activity. Completing the process provides a valid and reliable four‐item measure. In addition, the study includes the assessment of the nomological validity of the construct. The nomological validation includes using cue utilization theory to predict that disillusioned consumers favor advertising that provides evidence of verifiable integrity. The validation experiment uses print advertising containing high and low verifiable integrity stimuli. Results confirm the theory with disillusioned consumers focusing less on the firm as source of information. Further, these consumers respond more favorably than non‐disillusioned consumers to third party endorsers who serve to verify the firm's attempts to show integrity. Copyright © 2012 John Wiley & Sons, Ltd.     

Mary Astell’s critique of Pierre Bayle: atheism and intellectual integrity in the Pensées (1682)

ABSTRACT

This paper focuses on the English philosopher Mary Astell’s marginalia in Lady Mary Wortley Montagu’s personal copy of the 1704 edition of Pierre Bayle’s Pensées diverses sur le comète (first published in 1682). I argue that Astell’s annotations provide good reasons for thinking that Bayle is biased towards atheism in this work. Recent scholars maintain that Bayle can be interpreted as an Academic Sceptic: as someone who honestly and impartially follows a dialectical method of argument in order to obtain the goal of intellectual integrity. In her commentary, however, Astell suggests that: (i) if Bayle were honest and impartial in his inquiries, then he would not have pretended to attack popular superstition, only to undermine generally-held religious beliefs; and (ii) if Bayle valued intellectual integrity, then his argument for a society of virtuous atheists would not have relied upon a deceptive equivocation in terms. I conclude that the rediscovery of this marginalia is valuable for enhancing our appreciation of Astell as an astute reader of one of her most enigmatic contemporaries.     

Ethical challenges in the COVID-19 research context: a toolkit for supporting analysis and resolution

ABSTRACTCOVID-19 is compromising all aspects of society, with devastating impacts on health, political, social, economic and educational spheres. A premium is being placed on scientific research as the source of possible solutions, with a situational imperative to carry out investigations at an accelerated rate. There is a major challenge not to neglect ethical standards, in a context where doing so may mean the difference between life and death. In this paper we offer a rubric for considering the ethical challenges in COVID-19 related research, in the form of an ethics toolkit for global research developed at the University of Edinburgh in collaboration with more than 200 global researchers from around the world. This toolkit provides a framework to support confrontation of ethical conflicts through the integrated and iterative analysis of Place, People, Principles and Precedents, throughout the research journey. Two case analyses are offered to exemplify the utility of the toolkit as a flexible and dynamic tool to promote ethical research in the context of COVID-19.     

Narrative Quests and Social Change

In this response to Christian Smith's What Is a Person?, I raise questions about his conception of the human life as a narrative quest and his account of change in social structures and institutions. The metaphor of life as a quest suggests a solid, isolated, and integrated moral agent. I wonder whether the experiences of most moral agents render a different picture—one where life is fragmented and characterized by complex webs of relationships. Smith provides a detailed account of how social institutions change. I pose examples of more subtle and complex types of change as a way to press him to think about whether his account of change is too linear.