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Surprisingly little research examines whether and how category advertising norms influence the effectiveness of comparative advertising. To address this void, the present research investigates if the persuasiveness of a particular comparative advertisement depends on whether or not it is viewed as a typical tactic that conforms to category advertising norms. Results from experiments 1 and 2 indicate that a comparative advertisement used in violation of category norms results in a persuasion penalty that is evidenced by a reduction in the ad's impact on brand attitudes. This effect of category norms on persuasion is shown to be mediated by evaluations of the comparative advertisement's appropriateness in the product category. A final experiment confirms this persuasion penalty with respect to consumers holding conformity-based motives. However, this penalty is found to be reversed for individuals seeking counter-conformity in the marketplace, who respond more favorably to a comparative advertisement when it violates rather than conforms to category norms. 相似文献
53.
《The Journal of social psychology》2012,152(6):761-769
Abstract Business school students (N = 49) who were preclassified as being either high or low in self-esteem (Texas Social Behavior Inventory) interacted with a computer that delivered either human-like, neutral, or machine-like feedback. In line with a compensatory, self-enhancement perspective (Baumeister, 1982), this experiment found that persons high in self-esteem generated more negative cognitive responses and made fewer errors when faced with human-like rather than machinelike feedback from a computer. Overall, however, persons low in self-esteem did not perform more poorly than did persons high in self-esteem. 相似文献
54.
《The Journal of social psychology》2012,152(5):556-576
ABSTRACT This study examined the relationship between multicultural personality dispositions and trait emotional intelligence. The sample included 152 graduate education students enrolled at a university in a large northeastern city of the United States. The multicultural personality dispositions of Cultural Empathy and Social Initiative predicted variance in trait emotional intelligence above and beyond the variance accounted for by gender and potential socially desirable responding. Study limitations are highlighted, and suggestions for follow-up quantitative and qualitative research are presented. 相似文献
55.
The need for Australians to increase retirement savings has been widely promoted. Yet our understanding of the motivations of individuals to save at a higher rate remains sparse. This article reports the findings of a survey of superannuation fund members and their intentions to contribute more to superannuation and to manage their investment strategy. The article uses the theory of planned behaviour to focus on the important motivational influence of social norms. Formative research identified a number of influential social referents. Among identified referents, the study found that spouses appear to be the primary source of social influence for retirement savings decisions. The government and employers appear to exert little influence, and financial advisors and superannuation funds take up the middle ground of social influence. Possibilities for interventions designed to influence behaviour are discussed; however, conclusions are tempered by the fact that correspondence between intention and behaviour is not tested in the present research. 相似文献
56.
Meaning,grounding, and the construction of social reality 总被引:1,自引:0,他引:1
Yoshihisa Kashima 《Asian Journal of Social Psychology》2014,17(2):81-95
Culture has become a critical concept for social psychology over the past quarter of a century. Yet, cultural dynamics, the process and mechanism of formation, maintenance, and transformation of culture, has begun to be investigated only recently. This article reports the current state of play of a research program that takes cultural dynamics as its central question. In this approach, humans are construed as meaning making animals that create, recreate, and exchange information, and turn it into a meaningful basis for action. The locus of meaning making and remaking is an everyday joint activity. The grounding model of cultural transmission describes how cultural information is deliberately or inadvertently transmitted in a joint activity. As we go about our business of living our daily lives, we ground information to our common ground, and construct a social reality that is mutually meaningful and yet only local. If locally grounded information is further generalized to a large collective and disseminated through social networks, repeated and iterative activations of the grounding process maintain the social reality of the collective that we take for granted. Implications of the grounding model of cultural transmission and future research directions are discussed. 相似文献
57.
《Cognitive and behavioral practice》2022,29(4):796-815
There are currently no published studies that investigate or discuss the cultural responsiveness of Dialectical Behavior Therapy (DBT) to the needs of Black/African-American clients. In addition, no published scholarly works offer guidance to therapists on how to practice antiracism within the context of delivering evidence-based treatment. Methods for developing a culturally responsive antiracist treatment are discussed within a dialectical framework and from the perspective of critical race psychology. We propose that an antiracist adaptation to DBT is needed to correct for context minimization errors in the DBT model that create an invisibility of racism. Recommendations are made for an additional DBT Therapist Agreement that encourages labeling and targeting therapist treatment-interfering racist behavior. An additional Therapist Consultation Agreement is also proposed to guide therapist antiracist advocacy and functional validation for Black/African-American clients. The DBT technology is used in conjunction with other multicultural theoretical models to recommend strategies for developing White DBT therapists’ antiracist competencies. Future directions for developing critical race psychological research are discussed. 相似文献
58.
Personality predicts innovation and social learning in children: Implications for cultural evolution
Innovation and social learning are the pillars of cultural evolution, allowing cultural behaviours to cumulatively advance over generations. Yet, little is known about individual differences in the use of social and asocial information. We examined whether personality influenced 7-11-year-old children's (N = 282) propensity to elect to observe others first or independently generate solutions to novel problems. Conscientiousness was associated with electing for no demonstrations, while agreeableness was associated with opting for demonstrations. For children receiving demonstrations, openness to experience consistently predicted deviation from observed methods. Children who opted for no demonstrations were also more likely than those opting for demonstrations to exhibit tool manufacture on an innovation challenge and displayed higher creativity, as measured by an alternate uses task. These results highlight how new cultural traditions emerge, establish and advance by identifying which individuals generate new cultural variants in populations and which are influential in the diffusion of these variants, and help reduce the apparent tension within the ‘ratchet’ of cumulative culture. 相似文献
59.
Personal choice: A blessing or a burden,or both? A cross‐cultural investigation on need for closure effects in two Western and two East‐Asian societies 下载免费PDF全文
Arne Roets Barbara Soetens Evelyn W. M. Au Guan Yanjun 《International journal of psychology》2014,49(3):216-221
The present study investigates the role of dispositional need for closure (NFC) in how individuals within a particular culture perceive and appreciate choice. Data sets from the US (283 adults), Europe (263 adults and 427 students), China (218 adults and 309 students) and Singapore (258 students) were collected. The results showed that in Western cultures, people perceived choice in a linear way as either a burden or a blessing, whereas in Chinese culture, such opposition between perspectives did not appear, and individuals generally saw choice as both burden and blessing simultaneously. In Western cultures, high dispositional NFC was strongly associated with viewing choice‐as‐a‐burden, whereas Chinese respondents with a high NFC perceived choice as a blessing and a burden simultaneously. The Singaporean results were similar to the Western pattern. These findings are discussed in terms of the NFC literature and cultural differences in dialectic versus differentiation thinking styles. 相似文献
60.