Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk,attitudes, and behavioural intentions

Globalisation and the broader use of the Internet have led both academia and professionals to dedicate a great deal of attention to the analysis of the cultural differences that exist within a market and between different markets. Language emerges as a relevant issue in current marketing and communication management environments, especially in online servicescape. Following this premise, the current paper examines the role of language as a vessel of cultural values, namely, individualism and uncertainty avoidance, and its impact on consumer's perceived risk, attitudes, and behavioural intentions in online servicescape. To address this objective, an experimental design was performed. The sample comprised 491 Internet users from 2 different national cultures (British and Spanish). Users were asked to browse an experimental website in their native or first language, whereas the other half of the sample browsed in their second language (British subjects browsing in Spanish and vice versa). The unique contribution of this study lies in demonstrating that online information processing is moderated by the language by which users elaborate information and their cultural values in terms of the dimensions of individualism and uncertainty avoidance. The findings provide valuable insights into the role of language in international marketing strategies, as well as in multicultural and cross‐cultural integrated marketing communications. In this regard, marketers must acknowledge the symbolic cues of language and the competitive advantage that might derive from a strategic language choice to evoke emotions and forge attitudes that are consistent with brand and corporate values.     

“We have answered their prayer”: American Jewish old age homes as guardians of religious tradition

ABSTRACT

The old age home was the major American Jewish communal response to aged poverty during the late nineteenth and early twentieth centuries. The first homes offered a self-conscious projection of their sponsors as socially progressive and compassionate in a new landscape. For a religious community increasingly distanced from formal hierarchies of traditional religious practice, the highly visible performance of good deeds under explicitly Jewish auspices became central to its communal identity. Acting on a combination of compassion and the perceived moral imperative of providing a Jewish environment, the founders and supporters of these homes recast Judaism and Jewish identity through an idealized image of aged piety.     

文化对个体风险感知的影响:文化认知理论的解释

文化认知理论旨在从个体层面研究与文化因素相关的个体风险感知差异。它以"格-群"维度划分文化世界观,"格"维度衡量社会的制度化程度,"群"维度衡量社会群体对个体的影响程度,由此编制文化认知量表以测量个体文化理念差异。目前已验证认同保护认知、偏见同化与群体极化、文化易得性、文化可信性、文化认同确认五种作用机制,并在情感启发式研究的基础上引入文化冲突模因作为中介变量建立理论模型。后续研究可推进文化认知测量工具的跨文化检验与本土化修订,并在具体风险主题研究的基础上探索切实可行的公共风险管理对策。     

互联网数据中的文化差异与文化变迁

互联网时代,人们在网络上留下了各种反映其心理过程与文化特征的信息。这些庞大多样的互联网数据为文化心理学研究提供了新视角。首先,当前文化心理学存在文化差异和文化变迁两种研究取向,互联网数据相较传统来源数据在这两种研究上均存在若干优势;其次,针对4种类型的互联网数据,文化心理学家利用文本分析、多媒体分析、社会网络分析和互联网使用行为分析的方法进行研究;再次,基于互联网数据及其分析方法,文化差异与变迁研究取得了丰硕的成果;最后,当前基于互联网数据的文化心理学研究存在效度、技术与理论局限,未来研究需通过合理抽样、检验新指标有效性、准因果分析、充分运用新技术、数据驱动等方法来提升方法效度、结果深度及理论多样性。     

Through the Iron Curtain: analytical space in post-Soviet Russia

This paper discusses the experience of working as an analyst in post-totalitarian Russia in order to explore some of the general theoretical and clinical issues involved in working in a different cultural and linguistic context, and the particular problems encountered in the Russian cultural context. It describes how the Soviet regime worked actively to create a new totally collective mentality through the destruction of individual differences and the collectivization of private space, and the effects this produced in the individual and collective psyche. It examines the difficulties encountered when working with Russian analysands in creating and maintaining the setting, in preserving boundaries, in creating analytical space, and in working with certain particular transference-countertransference dynamics. It focuses on the contrast between my own Western experience of space and the spatial experience of the analysands, and describes the process of helping them use analytical space to interiorize and create a new experience of psychic space. The paper uses dreams to illustrate some of these dynamics, and the particular psychic problems associated with the traumas created by totalitarian regimes.     

Theoretical, Developmental & Cultural Orientations of School-Based Prevention Programs for Preschoolers

Schools are the primary environment in which to conduct prevention programs for school-age children. Educators, policy makers, and psychologist argue that prevention efforts should begin as early as possible to maximize their effectiveness. Surprisingly, there are relatively few school-based prevention programs targeted for preschoolers. Given the evidence supporting earlier rather than later prevention efforts and the fact that many children in the United States attend preschool programs, more research on the feasibility and effectiveness of prevention programs administered in preschool environments is warranted. In this article, we review the existing literature on school-based prevention programs targeted for preschool children. We examine whether school-based prevention programs are theory driven, developmentally appropriate, culturally sensitive, and aimed specifically at symptom reduction or behavior promotion. Based on the findings of this review, our aim is to identify gaps in the prevention research literature regarding programs for preschoolers and propose research to address such gaps to create more effective school-based prevention programs for young children.     

Cognitive-Behavioral Therapy With An East Indian Family*

This article discusses the use of the cognitive-behavioral approach to family therapy with an immigrant Indian family residing in the United States. Issues of acculturation and the emancipation of a young adolescent female are addressed as conflicts arise between her and her parents. The use of cognitive-behavior therapy (CBT) is presented as a flexible mode of treatment because it allows for the modification of schemas in a way that is respectful to cultural underpinnings and allows the family the freedom to change in a manner that does not compromise their cultural values. Further discussion is directed toward the cultural variables that may be accommodated by the CBT approach and the elements that make the approach adaptable, particularly in cases involving Indian culture.The authors thank Eric Frey of Lehigh University for his assistance with the literature review.     

“God may NOT be a Personexcl;”: A Case of Cultural Construction of God Representations

This article raises the fundamental questions of God representations: What is the origin and nature of God representations in the context of culture? The subsequent questions that flow from this major question include: What are the psychoanalytic notions of culture and cultural experience? And what is the relationship between the self and God representation? Given the emphasis placed upon the nature of “individual” representational experience in psychoanalytic literature, this article presents a challenge to psychoanalytic object-relations theory by explicating the case of the Korean cultural construction of God representations. The author argues that to understand one’s images of God one needs to consider the relationship between the mental images one has constructed prior to one’s acquisition of language and cultural constructs that are collectively represented and symbolically embodied through the use of language.     

Finding the space between east and west: the emotional impact of teaching in St Petersburg

The paper describes our experience of teaching analytical psychology to a group of graduates of the East European Institute of Psychoanalysis in St Petersburg, our developing partnership as we struggled to teach and learn, each with our own assumptions, preconceptions and projections about the other, and the emotional impact of our radically different social, intellectual and political histories. We had to be affected to become effective. It draws on contemporary Jungian ideas to unpack the interpersonal dynamics involved when there are culturally different styles of learning, which created a complicated transference/countertransference matrix. We believe we have by now witnessed a process of individuation among our students and at the same time they too have witnessed some change and growth in us.