Critical thinking as cooperation and its relation to mental health and social welfare

The purpose of this theoretical investigation was to examine critical thinking as a realization of human cooperation, affecting both mental health and social welfare. Although critical thinking contains a critical stance toward any asserted standpoint, such a critical stance appears, paradoxically, to have developed from cooperation and the shared goals of human beings. Moreover, although critical thinking has been seen in academic literature to be anchored on culturally developed rules and principles of rational dialogue as well as on effective learning methods, investigators have not interconnected critical thinking and human cooperation comprehensively enough. To solve the dilemma, we will use available scientific knowledge to examine how cooperation and socially shared goals are realized in critical thinking, especially in a critical stance. The view of critical thinking as cooperation places it ontogenetically and phylogenetically into a wider theoretical framework which also provides a novel perspective on mental health and social welfare. The deterioration of rational thinking in the context of mental disorders may be explained by failures of cooperation, which can contain epistemic distrust and an inability to mentalize the viewpoints of others. These features may clarify some causes why some contemporary dialogues and critical contributions are divisive in worldwide, especially in social media.     

Ernest Dichter's fur coat models: Fashioning a therapeutic culture

Discussions of the rise of therapeutic culture have tended toward the abstract, in part due to a focus on theory. This article looks at the case of Ernest Dichter's motivational research, particularly a study conducted on fur coats in the late 1950s, to locate this broader cultural shift more materially. Motivational research was a broad project of study that aimed to uncover unconscious consumer desires using the tools of psychology and psychoanalysis. This project materialized culture first through the pen-and-paper projective test created for the study, which sorted styles of fur into different classifications of womanhood, and second through the fur coats themselves, which were granted by Dichter a psychological agency of their own in their relationship with middle-class women. Through this study, Dichter observed a shift in Americans' understanding of the self, a movement away from meeting physiological needs to addressing their inner lives; changing economic conditions had granted more income and free time with which to look inward, and Americans wanted consumer goods to aid in such self-discovery. Dichter suggested that the fur industry capitalize on this change by emphasizing the versatility of fur and the role of objects more generally in fostering creative self-expression. The advertising office was where theory was put into practice. In that way, it is a uniquely generative though often overlooked space from which to look into the rise of the therapeutic culture.     

A parametric procedure for ultrametric tree estimation from conditional rank order proximity data

The psychometric and classification literatures have illustrated the fact that a wide class of discrete or network models (e.g., hierarchical or ultrametric trees) for the analysis of ordinal proximity data are plagued by potential degenerate solutions if estimated using traditional nonmetric procedures (i.e., procedures which optimize a STRESS-based criteria of fit and whose solutions are invariant under a monotone transformation of the input data). This paper proposes a new parametric, maximum likelihood based procedure for estimating ultrametric trees for the analysis of conditional rank order proximity data. We present the technical aspects of the model and the estimation algorithm. Some preliminary Monte Carlo results are discussed. A consumer psychology application is provided examining the similarity of fifteen types of snack/breakfast items. Finally, some directions for future research are provided.     

Increased sales and thefts of candy as a function of sales promotion activities: Preliminary findings

We used an A-B-A design to evaluate the effects of two commonly used promotional activities-price reduction and increased exposure, in combination and separately-on sales and thefts of candy at a grocery store. The combination of activities and the increased exposure condition produced the greatest increases in sales. The combination of activities was also associated with the greatest increase in thefts.     

Posterior probabilities for a consensus ordering

In the situation where subjects independently rank order a fixed set of items, the idea of a consensus ordering of the items is defined and employed as a parameter in a class of probability models for rankings. In the context of such models, which generalize those of Mallows, posterior probabilities may be easily formed about the population consensus ordering. An example of rankings obtained by the Graduate Record Examination Board is presented to demonstrate the adequacy of these generalized Mallows' models for describing actual data sets of rankings and to illustrate convenient summaries of the posterior probabilities for the consensus ordering.The authors thank Leann Birch for permission to refer to her experiment on cracker preferences, and the Graduate Record Examination Board for permission to use primary data from the Pike Report in our example. We also thank the referees for helpful comments.     

A simulated annealing methodology for clusterwise linear regression

In many regression applications, users are often faced with difficulties due to nonlinear relationships, heterogeneous subjects, or time series which are best represented by splines. In such applications, two or more regression functions are often necessary to best summarize the underlying structure of the data. Unfortunately, in most cases, it is not known a priori which subset of observations should be approximated with which specific regression function. This paper presents a methodology which simultaneously clusters observations into a preset number of groups and estimates the corresponding regression functions' coefficients, all to optimize a common objective function. We describe the problem and discuss related procedures. A new simulated annealing-based methodology is described as well as program options to accommodate overlapping or nonoverlapping clustering, replications per subject, univariate or multivariate dependent variables, and constraints imposed on cluster membership. Extensive Monte Carlo analyses are reported which investigate the overall performance of the methodology. A consumer psychology application is provided concerning a conjoint analysis investigation of consumer satisfaction determinants. Finally, other applications and extensions of the methodology are discussed.     

Effects of television modeling on residential energy conservation

A combination of social marketing, communications, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films and television. We used this approach in developing special television programs about residential energy conservation. The programs were tailored and directed to preselected middle-class homeowners (N = 150), and delivered over a public access channel of a cable TV system. The results indicated that after one program exposure (about 20 minutes), viewers adopted simple strategies modeled in the programs which led to savings of approximately 10% on their home energy use for a substantial part of the cooling and heating season. Although the potential benefits to costs of large-scale media efforts seemed great, institutional barriers for such programs were identified. Less expensive, more local programs seem more viable.     

Segmenting global markets by generational cohorts: determining motivations by age

Marketing has long rested on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but in itself does not help to understand segment motivations. Environmental events experienced during one's coming‐of‐age years, however, create values that remain relatively unchanged throughout one's life. Such values provide a common bond for those in that age group, or cohort. Segmenting by ‘coming‐of‐age’ age provides a richer segmentation approach than birth age. This approach, known to work in America, is used in this paper to create generational cohorts in Russia and in Brazil. Copyright © 2004 Henry Stewart Publications Ltd.     

Credit use: psychological perspectives on a multifaceted phenomenon

Consumer borrowing is a highly topical and multifaceted phenomenon as well as a popular subject for study. We focus on consumer credit use and review the existing literature. To categorize what is known we identify four main psychological perspectives on the phenomenon: credit use as (1) a reflection of the situation, (2) a reflection of the person, (3) a cognitive process, and (4) a social process. On top of these perspectives we view credit use as a process that entails three distinct phases: (1) processes before credit acquisition, (2) processes at credit acquisition, and (3) processes after credit acquisition. We review the international literature along a two-tier structure that aligns the psychological perspectives with a process view of credit. This structure allows us to identify systematic concentrations as well as gaps in the existing research. We consolidate what is known within each perspective and identify what seems to be most urgently missing. Some of the most important gaps relate to research studying credit acquisition from the perspective of credit use as a reflection of the person or as a social process. In particular, research on credit use as a reflection of the person appears to focus exclusively on the first stage of the credit process. We conclude with a discussion that reaches across perspectives and identifies overarching gaps, trends, and open questions. We highlight a series of implicit linkages between perspectives and the geographical regions in which studies related to the perspectives were conducted. Beyond diagnosing a geographical imbalance of research, we argue for future research that systematically addresses interrelations between perspectives. We conclude with a set of global implications and research recommendations.     

Motives and barriers to bequest giving

Much is known about motivations for giving to charities generally. However, much less has been identified about bequestors as a unique type of charitable donor. This paper explores the motives and barriers for charitable bequest giving. Hypotheses are drawn from the general philanthropic literature and tested using survey data from Australia, a nation distinguished by very high lifetime (inter vivos) giving but low estate (post mortem) giving. The results show that belief in the efficacy of charitable organizations is requisite for leaving a bequest, as the deceased donor has no control over the enactment of the gift. This effect is mediated by the perceived difficulty of making a charitable bequest, which forms an important barrier for leaving such a legacy. Having family whose financial needs are perceived as not taken care of and the perception of financial inability to make a difference also form barriers for bequest giving. The results confirm that bequests constitute a distinctive charitable behaviour, with unique motives and barriers compared to other types of inter vivos giving. While charitable behaviour in general is driven by altruistic attitudes and political and religious values, as well as social reputation, these factors do not affect charitable bequest making as expected. Surprisingly, we find a negative relationship between financial resources and the inclination to leave a charitable bequest. The article ends with suggestions for ways charities might connect more meaningfully with their bequestors or with donors who might consider bequeathing to them. Copyright © 2011 John Wiley & Sons, Ltd.